Rebirth begins with e-commerce

Luo Xiu cannot fight against capital with his own strength. All he can do is to find weapons to restrain capital.

The dragon-slaying warrior was weak in the early stages until he pulled out the holy sword.

The evil dragon of capital seems invincible, but it is not invincible.

In ancient legends, there is a holy weapon that can restrain this evil dragon.

This sacred weapon is the socialist hammer.

In the early days of the mobile Internet, the country's regulation of capital was relatively relaxed.

We have seen some Internet companies occupy the market by burning money, forcing competitors to death, forming a monopoly, and then raising prices to harvest, making money back thousands or thousands of times.

Because the market is in chaos at this time, everyone is trying to cross the river by feeling the stones, and the country may turn a blind eye for various reasons.

This trick will gradually stop working in the future. For example, in the future, some companies will want to build charging piles at a price far lower than the cost, and force their opponents to death through vicious competition. As a result, the hammer fell directly.

It's not that Luo Xiu doesn't want to accept capital's money, but if you take their billions of money to burn, you have to give them enough returns in the future, and you have to take a 30% commission to harvest users.

For a platform with an annual revenue of 100 billion, excluding taxes and other fixed expenses, the 10% commission is already 10 billion, which is enough to cover the operating expenses of the platform.

However, capital is greedy. If there are no restrictions, they will take 30% or even 40%...

Food, clothing, housing and transportation are the basic needs of everyone, and the basic needs of more than one billion people are absolutely impossible to be monopolized by one company.

Luo Xiu, who was reborn from the future, witnessed a fine of 18 billion, witnessed various interviews, and witnessed various large capitals trembling under the hammer.

When the profits are sufficient, the capitalist will sell the rope to hang himself.

Luo Xiu doesn't want to be hanged by the rope he knitted in the future.

Therefore, he emphasized to Li Shan time and time again that rice balls cannot earn high commissions like other platforms.

Rice balls cannot earn commission money, but must earn service money.

The services we provide to customers and merchants are commensurate with our fees.

We charge as much as we provide for the services we provide, ensuring that every penny earned is our hard-earned money.

We do not monopolize the market, we just win the trust of more customers through better services.

The current situation is that the rice ball service does not have many advantages, and for ordinary customers, it is far less attractive than large subsidies.

Even though everyone knows that every 1-yuan takeout we eat now will be an accomplice to high-priced takeout in the future, who can refuse 1-yuan takeout?

I refused the 1 yuan takeout, but no one else refused. In the end, I didn’t get the advantage now, and I still have to pay for the high price in the future.

This is the evil consequence of a free economy. If there is no external coercion, everyone will have to eat it.

Give another example.

A disaster occurs in a certain place, and local residents need food. Some businessmen risk their lives to deliver food to the disaster area, and at the same time, the price increases a hundred times.

At this time, economists will tell us that the government cannot shoot these businessmen, but must allow the businessmen to increase prices, because then no one will be willing to send food to the disaster area, and all the people in the disaster area will starve to death.

It sounds very reasonable, but is this the best way? In a free economy, if there are 10,000 people in a disaster area, businessmen, in order to maximize profits, will only feed the 9,000 people and let the 1,000 people who cannot afford to pay

People starve to death, and the remaining people can only spend all their money to buy food.

Another way is for the state to intervene forcefully, allowing businessmen to increase prices to a certain extent so that they have the incentive to do so, but setting a price ceiling and resolutely dealing with those businessmen who want to make money from national difficulties.

In this way, people in the disaster area can receive assistance, they will not be deprived of their property, and businessmen can also make a certain amount of money.

To combat monopoly, the state must pass strong policies, such as stipulating that platforms cannot charge more than 10% in service fees.

Another way is to refer to the anti-dumping agreement on export trade.

In export trade, country a gives subsidies to export companies, allowing them to sell a certain commodity to country b at a price far lower than the production cost. Businesses producing the product in country b have no way to match the price and can only go bankrupt one after another, so country a

Monopolizes the market for this product in country b.

This is exactly the same strategy as the platform's strategy of using subsidies to compete with competitors and form a monopoly. However, in export trade, the state plays the role of a capitalist, paying to subsidize merchants and monopolize the market of another country.

The WTO has issued relevant regulations to define what behaviors constitute commodity dumping.

Each country also has its own regulations. For example, the U.S. government stipulates that when the CIF price of foreign goods is lower than the ex-factory price, the goods are considered to be dumped, and anti-dumping measures will be taken immediately.

However, the WTO is still too weak compared with major countries. Some hegemonic countries can ignore the provisions of the WTO and go their own way, using anti-dumping as one of the means of trade wars.

But the state has enough power to restrict capitalists.

The state can start a subsidy war that is far below the cost, and define those 1-yuan take-out and 1-yuan taxi rides as market monopolies.

Those companies that subsidize charging piles in the future have been severely beaten, and those that subsidize vegetable vendors have also been warned many times. This is an inevitable trend in history.

Luo Xiu came here this time just to see if it was possible to push the wheel of history forward.