The Era of Hard Work

"Country Love" co-produced by Lu Jiacun and Zhao Laogen can be said to be a very successful typical case. After the first hit of the TV series, it is now on the second broadcast of Taidong TV, and the popularity has not diminished at all.

This play made Zhao Laogen and his apprentices famous, and the Zhao family class gradually took shape and entered the public eye.

But what also attracts attention is Lujia Village and Qingzhao County, which are the background of the story. These two places are talked about by the audience. As early as during the broadcast of "Country Love", attention has been transformed into on-site tourism. consumption data.

To have such an effect, the sensation caused by the "Country Love" TV series itself is extremely crucial.

Zhou Guoming gradually understood the meaning of Lu Dong's words: "Once the quality of the TV series is not good, it will not attract people's attention, and it will not have the proper publicity effect, and the county's investment will be wasted by then?"

"Almost." Lu Dong gave an example: "In the 1990s, our county cooperated with others to film "Oriental Merchant" with Meng Luochuan and Rui Fuxiang as the protagonists for the purpose of publicity and tourism. City, let’s not talk about people other than Qingzhao, even Qingzhao people, how many people still remember? Baiyun’s film and television city didn’t play a role in stimulating it, and it became a base for raising ducks.”

He even went to see it back then: "We Qingzhao people almost forgot about Meng Luochuan and Rui Fuxiang."

Zhou Guoming is a cadre born and raised in Qingzhao. He was a small section chief and participated in related work on the spot: "Mr. Lu, I remember what you said. Back then, I thought I could do a great job. With the help of "Oriental "The Merchant" set up a large-scale film and television shooting base in Baiyun, and "Oriental Merchant" received little attention, and all of these ended up staying on the desk."

Lu Dong nodded: "I heard that "Oriental Merchant" was launched in a hurry, and the script was written while filming."

"There is such a thing, the county was too optimistic at that time." Zhou Guoming sighed: "If "Oriental Merchant" was a big success back then, our county's film and television city plan will probably take advantage of the trend, and the scale may be comparable to what it is now. Hengdian."

As a person who experienced this incident, Zhou Guoming was full of regret when he said it. If he had been more rational and persistent, Baiyun Wetland would have become a famous film and television city in the whole country.

However, Qingzhao and the National People's Congress invested in the filming of "Oriental Merchant". In terms of influence and publicity, it ended in a disastrous failure. The consequence was that a series of plans were all shelved.

At this time, Lu Dong turned back to the main topic: "Minister Zhou, I have limited knowledge about TV drama production, but I know a few things. If our county really wants to promote TV dramas with Jushi Yi'an as the protagonist, we must start preparing now. .Collect relevant information and the background of poetry creation, sort out Li Qingzhao's background figure relationship map, collect folk-related anecdotes and anecdotes, find sponsors, and explore the attitude of radio and television in advance..."

Minister Zhou kept them all in mind and asked, "Mr. Lu, what do you think is the most important thing?"

Lu Dong told the truth: "Funding! This is the premise of everything. Without relatively sufficient funds, no matter how good the story is, it can only stay on paper."

He paused slightly, and said, "The sun at noon can solve part of it..."

Minister Zhou took the initiative to take up the conversation: "The county can also solve a large part. Li Qingzhao's subject matter, some enterprises in the county are willing to sponsor, and the winery in BR county."

Lu Dong nodded slightly. The signature wine produced by the winery in the county is the Qingzhao Tequ series, and Li Qingzhao was directly regarded as the wine trademark.

This is worthy of the name, after all, it is not difficult to find from the handed down poems that Lay Yi An is a female alcoholic.

Zhou Guoming took some TV drama production materials from Lu Dong, and returned to the county to organize staff to discuss related matters.

Before coming here, the leaders of the county were eager to get on the horse as soon as possible, but now they all pay attention to doing big things and doing things quickly.

But Lu Dong's suggestion carries a lot of weight in Qingzhao County and can attract enough attention.

Especially the county government leader, after interviewing Zhou Guoming, asked the people below to calm down and avoid making low-level mistakes due to impatience.

Lu Dong has always attached great importance to the affairs of this county, because the development of the county is directly related to Lujia Village.

After taking some time, Lu Dong specifically talked to Hou Hongliang about this matter.

Hou Hongliang is from Taidong. He has been in Quannan for many years and has done some research on one of the iconic cultural figures in Quannan.

"A female literary hero of a generation, the queen of the Ci Kingdom." Hou Hongliang said: "Half life is sunny and half life is cold. The life of Lay Yi An is indeed worth filming, and there are many things to watch."

His voice changed suddenly: "But Mr. Lu, if you really want to shoot such a costume drama, the risk is relatively high."

Lu Dong said directly: "Mr. Hou, we are partners, and we are not outsiders. If you have something to say, just say it."

Hou Hongliang said: "Most of the current costume dramas are braided dramas, and there are relatively few in other dynasties. Braided dramas are easy to pass the trial, have many audiences, and the investment risk is relatively small. Another kind of risk is relatively controllable, which is "Detective Di Renjie". "This kind of costume drama that adds modern elements such as martial arts and suspense, the risk of a pure historical drama is relatively greater."

Lu Dong thought for a while and asked, "If you polish it carefully, is it possible to produce a high-quality popular drama?"

"Of course." Hou Hongliang said with a smile: "But it needs funds and more time to build a professional team. I'm afraid... how should I put it, if it involves government departments, I'm afraid that they will not be able to calm down." .”

Lu Dong understood what he was worried about: "This matter is still under discussion with Qingzhao. Even if the trip finally happens, I can always resist the pressure by cooperating with Noon Sunshine."

He asked: "Mr. Hou, if Qingzhao really wants to promote this TV series, can we accept it?"

In the end, Lu Dong still had to consider the advice of professionals.

Hou Hongliang thought about it for a while, and said: "Yes, the premise is that it must be completely dominated by the noon sun."

Lu Dong nodded slightly: "I understand."

Hou Hongliang's greatest worry lies in the pressure and haste of government departments.

After saying this, Lu Dong asked another question: "Mr. Hou, have you made up your mind?"

Qian Yangchun made it clear that he is more suitable as a screenwriter and director, rather than a manager and operator. Noon Sunshine needs a serious general manager.

Hou Hongliang had nothing to hide, and said: "I have made up my mind to leave Triple Crown Film and Television, and the resignation report was typed up just after May 1st. Mr. Lu should know that it will take some time."

Lu Dong smiled and said, "Then I'll just wait for Mr. Hou to join Noon Sunshine!"

Hou Hongliang left Triple Crown Film and Television and joined Noon Yanggu, which also involved investment changes. Part of the shares originally held by Noon Sunshine by Triple Crown Film and Television will be changed to Hou Hongliang and his team.

Lu Dong didn't object, but Hou Hongliang needed time to handle it properly.

As for whether Qingzhao County will fully promote the TV series with Li Qingzhao as the protagonist, the county is holding a meeting to discuss. After all, cooperation requires investment, and investment is no small matter.

Of course, even if the county finalizes the investment, Lu Dong will hand over the specific affairs to Hou Hongliang to handle.

At the same time, negotiations between Lu's Catering and Shaolin Temple on the establishment of a vegetarian food chain store have also been going on.

That Master Shi returned to Dengfeng with the Shaolin Kungfu monks group on May 1st. Among the remaining staff, Shi Xingyu joined the crew of "Detective Di Renjie" and prepared to play the role in it. Several majors are very good The Great Monk, on the other hand, negotiated with Lu's Catering represented by Xu Man and others on cooperation.

Both parties have the intention to cooperate, and reached a lot of consensus in the negotiations, but there have been major differences in key equity allocation and company management.

Maybe the empty-handed white wolf is used to it. Under the banner of being considerate for believers, Shaolin Temple insists on buying shares with signs and recipes, and has certain management and operation rights.

How could Lu's Catering agree to such a condition, using Lu's Catering's platform advantages to offset the Shaolin Temple's brand, the equity is determined solely by the amount of investment, and for companies that Lu's Catering cooperates with Shaolin Temple, both parties must invest in proportion to the equity.

Relatively speaking, in this cooperation, Lu's catering options are wider. If Shaolin Temple wants to grow bigger, it doesn't have many choices.

This time he was planning to cooperate with the Shaolin Temple. Lu Dong didn't just listen to the instigation of Master Shi. Before May 1st, he asked people from the market research department to conduct audience surveys on the first-tier markets in many cities across the country.

After all, whether there is a market or not, and what the potential acceptance of consumers is, Master Shi’s words don’t matter, and Lu Dong’s words are also good. In the end, it depends on the market to speak.

The data obtained from the front line of the market is quite optimistic. This era is when Shaolin Temple is in full swing. The signboard of Shaolin Temple is very useful. Ordinary people are not only interested in the martial arts of Shaolin Temple, but also curious about the food and beverages of Shaolin Temple.

In all kinds of film and television literary works in recent years, Su Zhai, a famous ancient temple, has been praised in various ways, and the strength is even as strong as Shaolin's seventy-two unique skills.

With the support of market data, Lu's Catering accelerated the pace of negotiations and gradually reached an agreement in general.

It is determined that Lu's Catering takes the platform resources and the famous brand of Shaolin Temple as intangible assets, and cooperates to establish a catering company called Shaolin Temple Catering Management Co., Ltd.

Among them, Shaolin Temple exclusively authorizes the brand of the catering industry to the new company, and Lu's Catering is responsible for the company's establishment and other matters. The equity of the two parties is divided according to the ratio of 3 to 7, and Lu's Catering has an absolute controlling stake.

Of course, these are only general consensuses. If we want to truly cooperate, there are too many matters to be negotiated, and there is still a lot of work to be prepared.

For example, the training of chefs requires Yang Feng from Lu's Catering and Shaolin Temple to come up with a detailed plan.

If you want to open a chain store for mass consumers, it is impossible to cook according to Shaolin Temple's simple tea and light food, otherwise there will be few repeat customers.

Both Lu Dong and Master Shi knew very well in their hearts that the so-called Shaolin Temple Vegetarian Food was just using a Shaolin Temple signboard.

In addition, Lu Dong transferred Fu Zhaoxia from the catering company to be fully responsible for the cooperation with Shaolin Temple, and will be in charge of it alone in the future.