Rebirth In Hollywood

"Harry Potter and the Sorcerer's Stone" has triggered a collective business effect, involving many fields such as publishing, movies, games, tourism, food, clothing, toys, handicrafts and accessories.

In the publishing industry, in addition to the huge number of sales volumes, the success of the movie has attracted the attention of more publishers, and some people even found Ryan, wanting him to pick up the pen that he had thrown away long ago, and Ryan They pushed "The Hunger Games" with Susan Collins to them.

As for who can get the publishing rights, it depends on sincerity.

In addition, for the lifelike and strange animals and plants and Quidditch matches made with special effects in the movie, as well as other things in the magical world, the "Alien" publishing house also reached a new agreement with Ryan to publish a series of Corresponding books, so that once again benefit from the market.

At the same time, due to the big sales of movies and books, comic book dealers are also eyeing this market. Dark Horse Comics has won the North American comic adaptation of the "Harry Potter" series for the next ten years at a price of 200 million U.S. dollars. right.

However, what surprised Ryan the most was that a Japanese manga agency approached North America directly, wanting to get the right to adapt manga in Japan, but he refused without hesitation.

This has nothing to do with the deep-rooted concept of disgust in the previous life, because what the other party wants is the right to adapt the H version of the manga.

Come to think of it, if anything happened to the Golden Triangle of Gryffindor in the comics, it would be...

Ryan would never do this kind of self-defeating.

In terms of games, EA is the well-known American Electronic Arts Company. As early as when the film project was established, it obtained the exclusive game authorization of "Harry Potter and the Sorcerer's Stone" at a price of 20 million U.S. dollars. One week after the film was released, The computer and handheld version of the game has been launched, which has been favored by many young game lovers. Judging from the data released by them, the sales situation is quite impressive.

In terms of the tourism industry, Disney is close to the water and has already obtained the relevant authorization from Ryan.

They will build a magical world based on the "Harry Potter" series in all Disney parks. Because the follow-up movie has not yet been released, the building will be based on the finalized Hogwarts School of Witchcraft and Wizardry for the time being. For consumer groups aged seven to sixty-seven, facilities such as shops, specialty restaurants, and interactive attractions are set up.

And Disney has set a three-year time frame for the entire plan, except for the Hogwarts School of Witchcraft and Wizardry in advance. The Forbidden Forest and the small town of Hogs Meadow will be added in succession.

After the completion, tourists can not only experience the Quidditch competition and other movie plot-related tours here, but also buy their favorite wands and magic robes.

You can even visit Dumbledore's office.

Of course, the most attractive thing is definitely the strong point of Disneyland, the parade of movie characters and amusement projects. There are three major categories currently being planned, namely "Challenge of the Dragon", "Flight of the Hippogriff" and "Harry Potter's Forbidden Journey'.

Disney, from management to ordinary staff, has a huge public base for this project. With incomparable confidence, and once the plan was announced, it attracted countless voices of applause.

In terms of catering, except that companies such as Burger King and Coca-Cola have obtained relevant authorizations. In densely populated communities in big cities such as New York, London, and Los Angeles, "Harry Potter-themed cafes" and "Harry Potter-themed restaurants" have opened their doors one after another.

After successfully crossing platform nine and three-quarters, turning into Diagon Alley, you entered a storefront covered with original pictures of Harry Potter movies and related peripherals. In this unique environment, with a light heart and a narrow smile, do a few harmless pranks. Taking Harry Potter's well-prepared food as the magic brought by the magic spell, the strange fantasy buried deep in the heart turned into a carefree reality at this moment.

Such stores are unanimously sought after by teenagers, and those delicacies that look infinitely close to movies have become the first choice for many minors to eat.

Once the cultural industry becomes a social phenomenon, it not only has no national boundaries, but also transcends industry boundaries.

"Harry Potter series clothing, with individual style and wise adventurous spirit as the soul, storylines and magical pets as materials, using the unique background created by Ryan, advocates the perfect combination of fashion life and culture and art."

This is a sign for the newly launched Harry Potter children's clothing in front of the Disney store. The sales volume of these clothing in the first three weeks is simply astronomical. Even though there has been a subsequent decline, the sales volume has been stable. There are so many "little wizards" in Lane, which is enough to illustrate this point.

In terms of toys that occupy a considerable share of the surrounding area, in addition to Disney’s Muppet Company, the world’s three major toy manufacturers Mattel, Lego and Hasbro have acquired Harry Potter’s specific toys and toys for tens of millions of dollars. Franchise rights for related stationery.

For example, Mattel can make Hermione and other characters Barbie...

Alan Lind, marketing director of Hasbro, once mentioned in an interview with reporters, “Brand assets like Harry Potter will last for a long time, because it attracts not only children, but also adults. En created a toy brand that can be compared with Barbie dolls. The life cycle of such products is particularly long. Judging from the current market response, whether it is a Harry Potter fan or a Ryan supporter, treasure all Harry Potter-related products became a given."

In fact, after the film was released, more than 1,500 kinds of toys and stationery appeared on the market, such as magic wands, Harry Potter kaleidoscopes, pencil cases, broomsticks, etc., corresponding to the considerable sales.

Of course, those delicate ornaments are also favored by teenagers.

The owl pendants on the market, the badges of the various schools of Hogwarts School of Witchcraft and Wizardry, Harry Potter's sleeping pillows and water glasses, etc., have all created extremely high market benefits.

There are also TV copyrights and DVD and video distribution copyrights internally digested by Disney. In these two aspects, Ryan directly enjoys a 30% profit share.

Ryan has created a huge industrial chain through Walt Disney under his control and Time Warner, which participated in the film investment. It is no exaggeration to say that even if he is now penniless, he will still be able to use the income from the Harry Potter series. Can quickly enter the Forbes rich list.

The North American box office of "Harry Potter and the Philosopher's Stone" is approaching 300 million U.S. dollars, and the UK box office has further advanced to the 30 million pound mark, and the benefits brought by peripheral products are several times the box office of the movie itself .

Three weeks after the film was released, relevant organizations that have been keeping an eye on this industry chain released rough statistics—in the United Kingdom and the United States alone, the total revenue generated by "Harry Potter and the Philosopher's Stone" has approached 20. One hundred million U.S. dollars!

As one of the most influential newspapers in finance and economics, the "Wall Street Journal" launched a detailed analysis.

"The success of Harry Potter is inseparable from the successful building of the brand. As we all know, as Ryan's reputation spreads all over the world, the "Harry Potter" series of books with sufficient quality assurance has formed a best-selling brand of books, and With the support of Ryan, the brand has been recognized by the mainstream society, has countless supporters, and has even been strongly recommended by the National Federation of Teachers and Parents."

"In this way, it will be easy for it to expand its derivative brands. Among them, the image rights that Ryan bestowed on the books are undoubtedly the most valuable link. On the basis of full of imagination, he has ensured that the series has outstanding personality and magical themes. Bright, using his mind that has been praised by countless people, created a super brand full of justice, kindness, bravery, and outstanding ability that is similar to Harry Potter himself."

"This special brand, on the one hand, can make the image of the whole series more deeply rooted in the hearts of the people; Gain the recognition and trust of consumers.”

"This is conducive to cultivating a large number of loyal supporters, which may have a lifelong impact on them, and even pass on from generation to generation, and the more than ten years since Harry Potter was born undoubtedly confirms this."

"This also enabled Ryan to successfully create a comprehensive and three-dimensional derivative series around the brand image established over the years, completely confirming Harry Potter's position in the market."

In fact, although Ryan led the project and grasped the direction of the overall plan, the detailed work was formulated and executed by professionals. Time Warner and Walt Disney have rich and successful experience in the operation of the entire industry chain.

From the perspective of the industry chain, although Harry Potter was born in his hands, success is inseparable from publicity, but the quality of the series of books is guaranteed enough, and it has won widespread popularity with its imaginative magical background and designs close to the hearts of young people. The support has also laid a good foundation for the development of other copyrights.

The day Ryan thought of this series, it was not for books, but for the entire huge industrial chain including movies.

This industrial chain is beyond people's imagination.

Banking Industry Wants To Empower To Make Harry Potter Credit Cards That Teens Love…

The insurance industry wants to mandate that when it comes to selling children's insurance, it's more pleasing to customers to have the Harry Potter stamp on the description.

Even on the pet market, there are suddenly many more owls, and they have become the most popular animals in North America recently...

Soon, there were more than 10,000 Harry Potter products on the market.

This cross-border commodity boom has naturally aroused the analysis of countless experts. Many people wrote articles claiming, "If the quality of the follow-up movies can be guaranteed, in the next ten or twenty years, products related to Harry Potter can be produced. Drive $200 billion in economic benefits."

Others believe that by the end of the movie, Ryan himself will get a minimum of $10 billion in revenue.

"Ryan sells not commodities, but dreams and ideas."

Here's a report from the front page of The New York Times, "We Could Call It The Jenkins Effect!" To be continued. . ()