Rebirth begins with e-commerce

In the e-commerce industry, Alibaba is a well-deserved giant.

In contrast, Douyin e-commerce can only be regarded as a newborn baby.

巨无霸想要对付一个婴儿,根本不用耍什么阴谋手段,用阳谋就足够了.

The first thing they do is to carry out a comprehensive encirclement and suppression of your advantageous categories.

If you know that you plan to focus on fast-moving consumer goods categories, immediately support this category.

On the one hand, lower the threshold for investment promotion and recruit merchants of all sizes in this category.

On the other hand, we frequently carry out category activities and provide strong subsidies and traffic support for fast-moving consumer goods.

Users are limited, and consumers' demand for products is also limited.

When you have already stocked up all the tissues in your house, you will feel like vomiting when you see such products.

E-commerce platforms such as JD.com Vipshop focus all their attention on Alibaba.

When they saw what Alibaba did, they didn’t consider whether it was useful or not, and they followed suit and then talked about it.

So the entire network is pushing for fast-moving consumer goods.

The sales of Douyin Mall have also been severely affected, and merchants' orders are getting smaller and smaller every day.

For a new platform, the most feared thing is to stop growth.

As long as you keep growing, your story can be told continuously. No matter how much money you lose, it is acceptable in the eyes of capital.

Now that sales growth has stopped, the market’s doubts about you will follow.

"It seems that this Douyin Mall is also a big deal and cannot accomplish anything."

"Is Luo Xiu finally going down from the altar?"

"No one can always succeed, not to mention that this time he is facing a giant like Alibaba."

"I can only say that Alibaba took action too quickly this time. If he was allowed to develop in a low-key manner for another year or two, it might be possible to achieve it."

"Ali cannot not understand the principle of raising tigers for trouble, and they cannot give TikTok Mall time to develop."

...

Buji Island.

In a conference room at Pinru headquarters.

The project team of Douyin Mall is also holding an emergency meeting at this time to discuss how to deal with the siege of other e-commerce channels.

"I didn't expect Alibaba to take action so quickly this time, and didn't give us any time to develop."

"We cannot count on our enemies to be kind, and if we do, we will do the same."

"But it is too difficult to break through under the opponent's encirclement."

Luo Xiu interrupted their discussion: "We held a meeting not to discuss how strong the opponent is, nor to discuss how difficult the problem is, but to discuss how to solve the problem."

After hearing the boss's words, there was a silence in the conference room.

At this time, Li Shan said, "Let's do subsidies, as long as the subsidy price is in place, our sales will continue to grow."

The subsidy war is the most common way of playing in the Internet industry.

Pinru Group has experienced several subsidy wars over the years and is no stranger to this.

However, the subsidy war will begin when you are willing, but it will not end when you are happy.

As long as this devil is released, it will stop bloodthirsty only when the enemy falls.

Unless he is sure to win, Luo Xiu will never be willing to start the subsidy war first.

...

At this time, Yi Qingfei pushed the door and walked in: "There is no need to engage in any subsidy war, just let me come back."

He is now selling goods on Taobao live streaming, with a daily sales volume of nearly 100 million yuan, and his daily commission is also at the level of tens of millions.

He is known as the number one selling goods.

His value is even higher than that of Li Shan, and among the younger generation, he is second only to Luo Xiu, a cheater.

Luo Xiu asked with a smile, "Do you miss home?"

"Brother Xiu, I promised to come back one year later, one year later!"

Luo Xiu looked at his pretty face and said helplessly: "You are the top player in Taobao live broadcast now. Are you willing to come back?"

He had just joined Taobao Live and was chased and scolded by a group of people. Until now, everyone slowly understood why he did this.

But now he is in the rising period of live streaming sales. It is crazy to leave Taobao at this time.

"Brother Xiu, what you said. Didn't I go to Taobao just to wait for this day?"

"Since that's the case, I don't need to say anything more, come back!"

...

People who don’t watch live broadcasts will never understand why so many people are watching others sell goods.

Isn’t this the previous TV shopping? Didn’t it be changed immediately after seeing it?

What's so good about those words that are so silly and repeating?

If you have this time, don’t talk about reading and studying, watching TV, chasing TV, playing TV, playing games, aren’t you happy?

However, no matter how you don’t understand, this is the world.

Yi Qingfei's popularity is no less than that of first-tier stars.

The frequency of hot searches is even higher than that of most first-tier stars.

His fan group also has a title called Shopping Girl.

In the eyes of these shopping girls, Yi Qingfei is a devilish man.

He will appear on time at 8 o'clock every night, tempting you to empty your wallet with his devilish voice.

Even so, before each broadcast, everyone in his fan base was active in discussing his live broadcast list that day.

Today, the administrators of various groups first banned the group chat, then sent a big red envelope to blow people out, and finally sent a notice saying that there will be a special live broadcast tonight, hoping that every girl who bought a shopping trip will come to watch it on time.

After the ban was lifted, everyone asked the management curiously: "What is the special day tonight?"

“The live broadcast anniversary has passed.”

"It's not yet arrived even if the fans have exceeded 50 million."

“It’s not a birthday either.”

...

No matter how fans ask questions, the administrator did not reply.

It's 8 pm.

Everyone entered Yi Qingfei's live broadcast room on time and found that he usually brought forty items one night, but today there were only a dozen.

These dozens of products are very cost-effective, and they are the ones that you really buy.

In order to cut the price, Yi Qingfei not only waived the pit fees and commissions, but also paid out of his own pocket for subsidies in order to provide benefits to fans.

It can be said that these dozen products were sold out in seconds after they were put on the shelves, and there is no need for too many introductions from the anchor.

更多的时间,伊青飞在回顾他当带货主播以来的酸甜苦辣,和粉丝们相处的点点滴滴.

From the beginning of everyone's doubts about him, to the slightest acceptance, to the end of the popular online.

I crossed the cars halfway through, wanted to give up countless times, and finally persisted with the support of my fans, and finally achieved what I have today.

As the normal broadcast time is getting closer, fans are starting to feel uneasy.

The atmosphere has set off here. Could it be that he will not be broadcast after retirement?

Several hot searches have also appeared on Weibo:

"The No. 1 Merchant Will Announce Major News Tonight"

"Rumor: Yi Qingfei will be suspended"

"The Girl Who Shopping the Hands Crysted Together"