Rebirth begins with e-commerce

In the picture, a man picked an orange from a tree, cut it out with a knife, and squeezed it hard with his hand, and the orange juice poured out like a fountain.

"Old men, have you ever eaten such fresh, sweet and juicy oranges? We farmers worked hard to plant fruit trees, and all of them were made profits by the black merchants. Now, I place an order on 19.9, and I will pick 20 kilograms from the fruit trees and send them to you."

More and more videos are starting to be sold on TikTok.

I have to say that video promotion often causes shopping impulse than floor plans, and the product links in the video are quickly sold out.

After all, oranges with such high juice content are the first time you see them. They look very attractive and cheap, which is easy to consume impulsively.

However, many users are also unhappy with this kind of video promotion, commenting above:

"Can an orange really squeeze out so much juicy? This is too fake, there is a water pipe in the back?"

"Where is this fake? Once a drought occurred in our hometown. Seeing that the crops at home were about to wither, I finally relied on an orange sent by the merchant to successfully alleviate the disaster."

"What are you? A tourist brought an orange to the Sahara Desert, and the entire desert was flooded."

"Experts say that too much carbon emissions, global warming and melting icebergs have led to sea levels rising. In fact, the real reason is that someone threw an orange in the Pacific."

...

Guan Shiyu was browsing Douyin at night. When she saw the comments on this video of selling goods, she couldn't help laughing.

She turned to Luo Xiu and said, "The comments from netizens are so talented."

"I have one-tenth of my funny skills."

"Indeed, they are only one-tenth of yours." Guan Shiyu thought for a while and asked worriedly, "But this promotional video is indeed a bit exaggerated. Users bought their products and found that the goods were not right, which would reduce their trust in our platform, right?"

Luo Xiu understood the problem she said very well. In the video of facial cleanser, the original camera was turned on before using it, and the face was full of potholes; after using it, the beauty was full, and the skin was so smooth that it could not even be found.

If there are such magical products in the world, there will be no ugly looking people, and everyone can live in a beauty camera.

But many people are attracted by such videos of selling goods, which leads to impulse shopping.

If the platform is full of such exaggerated promotional advertisements, users will find that they have been cheated every time after buying them, and they will no longer trust the products of the platform.

The video sells Master Kong, but the one I receives is Kang Shuaifu; the video shows Lao Ganma, but the one I receives is Lao Gandad.

You thought you bought the 6th generation of Apple, but you received 6 bags of apples, which would be unpleasant to anyone.

For a third-party shopping platform, the two most important words are "trust".

Losing the trust of users is equivalent to losing everything.

Luo Xiu gently hugged Guan Shiyu's slender waist and sighed, "Of course I understand the truth, but... if our videos of selling goods are the kind of regular advertisements on TV, users will definitely take it away directly, will not watch it, and will not have the urge to buy.

For a new platform like ours, exaggerated publicity to a certain extent can indeed help our platform increase the total amount of commodity transactions faster.”

Traditional channels such as Taobao and JD have been able to meet users' online shopping needs, and there is no need to buy things on your new platform.

If you want to overtake on the curve and make users give up their habits and switch to you to shop, you will definitely take the wrong steps.

This is why Luo Xiu did not choose to please those big brands in the early stage, but instead let a group of new brands take the lead.

Because big brands cannot make mistakes and cannot carry out too exaggerated publicity.

"So how to solve the user's trust problem?" Guan Shiyu asked.

"This is easy to deal with. Take the fruit sold by this merchant as an example. The actual goods received are definitely not as exaggerated as the ones in his videos. But as long as the fruits are of good quality and the price is indeed much cheaper than those bought in the market, I believe that most customers are satisfied with this purchase experience and are still willing to repurchase.

If the fruits bought by merchants are of poor quality and not cheap, we must punish these merchants."

Simply put, if the quality of the things you buy is good and the price is cheap, even if the publicity is exaggerated to a certain extent, the platform will turn a blind eye.

If you sell something bad, then you are embarrassed. The platform will resolutely punish it strictly.

It’s like a master’s novel can write some edge balls, and the platform review will be appropriately relaxed.

Falling in the street is a one-size-fits-all and merciless face.

From a frustrating perspective, the platform is too double-standard, and complaining about the platform will only protect the great masters.

However, from the perspective of the platform, such a choice must be made.

From the perspective of capital, what they saw was that after Douyin announced its full efforts to enter e-commerce, it reached a 10 billion gmv in just a few months.

In history, no platform has been able to increase volume so quickly.

Major investment institutions and consortiums were moved by the news and were thinking about the authenticity of such data.

"How much water do you think this transaction volume of tens of billions contains?"

"I guess there will be no less moisture. It is too easy to brush data online, and more than 90% of the moisture is possible."

"If this number is not moisture, it would be a miracle."

"Have you ever thought that the person who created this miracle was Luo Xiu. Combined with his past experience, it might be possible."

Everyone fell silent for a moment.

They have experienced how terrible Luo Xiu is.

Then, their eyes began to become frenzy.

This means that there is finally a platform that can challenge the existing e-commerce landscape.

...

Xixi Park.

A group of executives at Tianmiao Mall are also staring at the bright red data of 10 billion on the screen.

Selling 10 billion in half a year is nothing to Tianmao.

You know, they sold more than 30 billion in an hour before Double 11 last year.

They never regard the same type of e-commerce platform as their opponents.

In the words of their boss, they can't see their opponents even with a telescope.

What makes them feel the crisis is not this 10 billion, but a new way of selling goods, a model that may subvert the existing pattern.

They know that no business model can be done in a constant way.

One day, the old model will be eliminated by the new model.

But before that, they always thought that the future of e-commerce was to go shopping in VR3D.

And it launched Taobao Buy in November 2016, announcing the advent of the VR shopping era.

Unexpectedly, a live short video platform will suddenly appear, which will catch them off guard.

This meeting in Xixi Park ended with one sentence:

"Anyway, we must kill the Douyin Mall in the cradle as quickly as possible, and we must never let them grow up!"