Rebirth begins with e-commerce

After Yi Qingfei drew everyone's appetite, he finally officially announced on the live broadcast: "Today is the last live broadcast here..."

When everyone thought he was really going to leave the live broadcast, he only heard him continue saying: "From tomorrow, I will return to Douyin and continue to recommend affordable and useful products to my family on Douyin..."

Before he finished speaking, the live broadcast room was black.

Supervisor banned this live broadcast room as soon as possible.

The next moment, the top leader in charge of the live broadcast had already called.

If it were actually the anchor, if it didn’t broadcast, it wouldn’t be broadcast anymore. The leader would never be alarmed, but Yi Qingfei is the number one live broadcast on Taobao and is the signature.

If he retires directly, there will be no loss to Taobao, just be able to get another person.

But this time he changed jobs, but he wanted to take away the users.

The phone rang for a long time, but no one answered it.

Yi Qingfei obviously did not plan to answer his phone number.

Since I decided to leave, I will break it thoroughly, there is no need to pull any more.

At this time, the Internet has already exploded because of this incident.

Its popularity is no less than that of popular young actors who announce their relationship.

And he cheated on the current employee and returned to his ex's arms.

For marketing accounts, there are too many points to provoke the melon-eating crowd.

Soon there were several hot searches in succession, occupying major news sections.

Fans also came to control comments as soon as possible:

"Support Qingfei, we will be wherever Qingfei goes."

"It's normal to change the boss, who will never change jobs in his life?"

"I thought I was going to have a child off the broadcast, but it turned out that I was just changing the platform."

"I said is it possible that he really went to have a baby? Returning to TikTok is just an excuse."

...

Soon, fans of the same house also came to hear about it.

As long as you are a celebrity, you must have the right one.

The popular young and handsome guys have their own opponents, singers have their own opponents, film and television stars have their own opponents, and sports stars have their own opponents.

Messi and Ronaldo, Kobe and James.

Even online writers have rivals, and readers on both sides often fight for the list.

As the number one selling product, there is also a partner who sells products.

Fans of the two companies often fight to argue about who is the live streaming product no.1.

Now the fans of the No. 1 sister will naturally not miss this opportunity to beat the dog in the water, and they all came over to be sarcastic.

"Don't say that you are the number one selling goods in the future, you are not worthy!"

"I guess you are not as good as my sister in the business, so you ran away early?"

"If you have your fans who are stubborn, you don't have to go to TikTok live broadcast."

...

Fans of both sides quarreled online.

Among Yi Qingfei's fans are mother fans and girlfriend fans, and one of them is career fans.

They have strong personalities, but on the one hand, they hope that their brother's career will get better and better.

On the other hand, the more powerful your idol is, the more confident you are to play with netizens online.

"Your family has failed again, and my family is the real number one in sales."

"My star won another championship, your star is still fishing."

"Your star is just relying on teammates. If you don't have teammates, you're a waste."

"My sister won awards when she made a movie, and her family was still a vase."

...

Career fans are often losers in their lives, so they put their hopes of struggle on their idols.

They often turn into strict fathers, staring at their idols, and not letting him be lazy.

When an idol receives honors, career fans will play sticks everywhere, as if he won the award himself.

If an idol is lazy, he will look like he is disappointed and denounces his own behavior as if he is not working hard enough and not doing well.

If the idol loses the opponent in the game and makes them have no confidence in playing against netizens on the Internet, they will blame their idols, and even turn from fans to black.

Now, Yi Qingfei's career fans are like this.

They felt that Yi Qingfei would not do anything with a platform as big as Taobao and insisted on transferring to a small platform like Douyin.

It’s like a star was the captain of a wealthy team, but he transferred to a small team for the sake of money.

So they scolded Yi Qingfei in major fan groups, super talks and groups.

After all, Douyin e-commerce is just starting out and is far from being as good as Taobao.

Yi Qingfei actually abandoned the throne of Taobao's No. 1 and went to TikTok to do live broadcasts. It was simply crazy.

This means that from then on, the first person who brought goods on live streaming was completely given to the first sister.

It also means that these career fans can never win again when they compete with others online.

Therefore, on the Internet, I generally believe that Yi Qingfei's departure from Taobao live broadcast this time is too impulsive and will definitely regret it in the future.

...

Douyin E-commerce Department.

Luo Xiu never left the conference room almost all day.

He must ensure that Yi Qingfei's first live broadcast on Douyin will create a new record.

There is only one purpose, which is to tell everyone that the number one person in live e-commerce after coming to Douyin e-commerce, is still the number one person in live e-commerce.

This is also to give others a signal, a signal that Douyin e-commerce will rise.

Luo Xiu stood on the table with both hands and asked seriously: "First of all, the supply chain department, how are your goods prepared?"

"Don't worry, Mr. Luo, the thirty products in the first live broadcast are all annual hits, and each product is pre-packaged in the warehouse to ensure it is delivered as soon as possible."

After hearing this, Luo Xiu nodded, knowing that he did not dare to be careless about this matter.

"The selling point copy of each product is written, right?"

"We organized a marketing team to create promotional terms for each product to ensure that customers can place orders during live broadcasts."

Luo Xiu nodded, "Finally it's traffic. I want to listen to how you arranged it."

Compared with Taobao live broadcast, the biggest advantage of Douyin live broadcast lies in its traffic.

Only by leveraging the maximum traffic advantage can you create miracles in the first live broadcast.

The final plan is divided into three steps:

First, build momentum.

Build momentum for this premiere on major platforms and expand the influence of this incident.

Second, drainage.

In addition to the official various open-screen traffic, we also actively mobilize major Douyin masters to participate in activities to ensure that every user will be bounced several times during this period.

Chapter ***k.

I called the top sister in Taobao to compete for who had the higher sales volume that day.

Although the first brother and the first sister secretly confront each other, they were not convinced by each other, and fans often scolded each other.

But on the surface, the two companies have never had any real conflict.

Now Yi Qingfei took the initiative to invite the first sister to PK and shouted to the first sister from the air.

Soon there responded, agreeing to this pk.

When the two sides compare who sells more goods, they decide who is the real person to sell goods.

After the news came out, it caused a big sensation.

Taobao’s live broadcast department also contacted No. 1 as soon as possible and gave her an order to win the game no matter what.

This is not only a contest between the first brother and the first sister, but also a contest between the two major platforms.