Rebirth begins with e-commerce

In many subdivided industries, especially in some traditional industries with relatively stable markets, bosses rely on information asymmetry and comfortably make high profits.

They can not continue to improve their products or pay attention to services. Users can grit their teeth at them, but they can't do anything about it.

The emergence of the program "Entrepreneurship 101" is like a series of catfishes, disrupting the entire market.

At the same time, expose everything to the sun and eliminate information asymmetry.

Through this program, consumers also learned that the old companies used to be so cheating.

These new brands bring better products and better services. Coupled with the influence of the program, the support of major channels and capital, they can naturally quickly shorten the gap with traditional brands and even achieve surpassing.

In addition to TV shows, these brand founders are updating their entrepreneurial journey through their Douyin accounts.

In the five-minute video every day, sometimes meetings are held for the team.

Sometimes I am negotiating with suppliers to reduce the price of raw materials step by step.

Sometimes I work hard for various industry qualification certificates.

They encounter different difficulties and challenges every day.

The audience's short videos of these entrepreneurial journeys are much more realistic and exciting than those filmed by Internet celebrities for survival on deserted islands, beauties chatting with each other, embarrassing positive energy, building houses in rural areas.

Through these entrepreneurial videos, the audience also stood in the boss's vision, reexamined their daily work, and found that many of their previous working methods were wrong.

Such a huge traffic allows these entrepreneurs to avoid worrying about product promotion issues.

When the product started, tens of millions of netizens were supervising online.

Every time a new product is made, the Internet celebrities on the entire network are helping them try it out.

As long as it is a bad product, it will be criticized by netizens during the design process.

And good products are instantly vacant after they are put on the shelves.

It can be said that in all walks of life, a group of new brands have been generated in batches like assembly lines, and have dimensionality-reduced attacks on those old brands.

The so-called cutting off people's wealth is like killing their parents.

Those traditional companies naturally hated Luo Xiu, but they had nothing to do with him.

After all, they are at the top of the country in terms of reputation and money status.

It’s not that they can compare with each other, but they can’t find a reason to attack Luo Xiu.

Now, Gu Nan, who ranked first in the 101th grade in Entrepreneurship, suddenly broke out a scandal, which finally made them find something that could be blackened.

"Owning a business is a very serious matter, not entertainment."

"They are not doing business, they are just making trouble."

"If you continue to let them do this, the business circle will become an entertainment circle."

"We worked hard to run a factory for more than ten years, but were defeated by a group of little kids. Is this fair?"

"I heard that several TV stations are preparing similar programs, and they really don't give us people who do traditional business a little bit of life."

"I hope the country can manage it and don't let us ordinary people feel sad."

...

Luo Xiu ignored these comments and did not pay too much attention to them.

It is mediocre to not attract jealousy.

These people couldn't wait to jump out, which could only mean that they had done the right thing.

An incident like Gu Nan was already expected by Luo Xiu, and he was not too worried about being besieged by these clowns.

After a while, the weather will be calm and there will be no splashes.

Unexpectedly, this farce has not subsided for a long time and is becoming more and more intense.

Obviously, the group of people who jumped out to make trouble were just shrimp soldiers and crab generals who were pushed out to explore the way. The real enemy was the pusher hidden behind the scenes.

Through this program, Luo Xiu created dozens of new brands.

They are growing at a barbaric and crazy speed. In just half a year, their market value has exceeded 100 million, 100 million, and there is a chance to exceed 100 million in the next one or two years.

In the original history, there were indeed many new brands that grew rapidly in a very short period of time through the huge traffic of new media, achieving revenue of billions of dollars per year.

The scale that traditional brands can only reach through two or three generations, decades, and hundreds of years of accumulation can be surpassed in two or three years.

Luo Xiu has now done this method to the extreme.

When old brands see such crazy speed, they will naturally be moved by pressure.

It is precisely because of this that they began to boycott.

In the media, they started to grab and magnify some black dots.

Bind some three-no products with these new brands and give them the title of "Internet celebrity products".

Trying to implant an impression that Internet celebrity products are inferior products in consumers' minds.

In channel sales, they also started to choose one of the two through many years of customer relationships, forcing these new brands to enter the market.

Channel vendors also cannot like these new brands.

Because they are too transparent, it is difficult for them to make high profits from channels and they are difficult to have too much room for dark boxes to operate.

So the channels are also willing to cooperate to suppress these new brands.

After several combinations of punches, the pace of expansion of these new brands was successfully resisted.

The entrepreneurs had no choice but to go to Luo Xiu.

"Teacher, what should we do now?"

"They are too shameless, how can they do this?"

"Teacher, do you have any way to get them to accept us?"

...

After hearing their words, Luo Xiu smiled and said, "For those traditional brands, we are more like revolutionaries, and they are corrupt feudal kings. Everything we do is to revolutionize their lives, and both sides are destined to be peaceful."

"What should we do?"

Luo Xiu asked back: "Of course you die or I die. Do you expect the enemy to be kind to you?"

"But our brand has not yet gained a foothold in the market, so we rashly started a war with them..."

"Are you scared?"

"As long as we follow you, teacher, we have nothing to be afraid of." Someone immediately expressed his determination.

Others also agreed:

"That's right, I think the teacher dared to fight hard in the United States. What are we afraid of now?"

"We all listen to the teacher's whatever we want to fight."

After so many days of getting along, this group of entrepreneurs and students found that no matter how difficult the difficulties they encounter, the mentor can always find a solution for themselves.

As long as they follow Luo Xiu, they will have the confidence to fight against any enemy.

"Okay." Luo Xiu pressed his hands, "Since that's the case, then let's have a big fight with them."