Rebirth begins with e-commerce

The most important thing that the program "Entrepreneurship 101" brings to contestants is not capital, but the popularity that comes with the popularity of the program.

Taking Zhao Lu as an example, as a new fast-moving consumer goods brand, the biggest difficulty lies in how to make ordinary consumers know and believe in your products.

Now everyone knows that he is going to challenge Procter & Gamble and Unilever to make a shampoo that makes his hair naturally fluffy and has no silicone oil.

Through an entertainment method, let the audience follow him to start a business, so that everyone can understand what the process of starting a business is.

How to choose fragrance, how to choose raw material suppliers, how to design packaging, what difficulties have you encountered, how to overcome it yourself or solve the problem with the help of your instructor...

For example, in the scent selection session, a group of fans were invited to participate in the voting, and the most popular scent was selected to improve the user's sense of participation.

When entrepreneurs encounter difficulties, fans also empathize with them.

Moreover, the fans’ way to support entrepreneurs is very simple, which is to buy their products and introduce them to those around them.

Even if you haven't become his fan, you've gotten to know his products in the process.

If its product features happen to be what you need, you will also buy them to try it.

At the same time, different entrepreneurs show different qualities.

Those who can succeed will always have outstanding features in some aspects.

Some people have a lot of talent in speaking and are clever and can easily impress judges, audiences and customers with their perfect tongue.

Some people are very smart and can always think of solutions no matter how difficult they encounter.

Some people seem to be mediocre in all aspects, but they can always make people trust him and let many capable people work for him.

Some people seem to have no ability, but they work very hard.

Some people can make them do things like fish in water just by relying on their appearance. Countless rich women are willing to open the door of convenience for him.

The biggest feature of variety shows is that they can edit and infinitely magnify a person's advantages.

The smart entrepreneur has three thousand strategies under the editing of the program team, as if Zhuge was alive, and all he showed was a brilliant plan.

The entrepreneur who is humorous and funny in language, all the clips are funny clips.

Through this program, a large number of celebrity entrepreneurs were born... or in other words, they created a large number of star entrepreneurs.

For ordinary audiences, they actually want to see some life experiences that are different from their daily lives.

It’s like in Douyin, people in the city are curiously watching people in the countryside go up the mountain to catch snakes and go down the river to catch fish.

Workers may be interested in the boring work of opening molds and punching screws every day.

Compared with the lives of these ordinary people, how to start a business can obviously create more program effects and be more attractive.

The popularity of this show is obviously obvious.

Luo Xiu waved a large amount of funds in his hand and generously distributed them.

It seems that these are not money, but numbers filled in arbitrarily.

"I will first invest 5 million to try this project!"

"This investment of 10 million should not be a loss."

"Your project, it's better to throw it into water than to invest money to you. You can at least hear a sound when throwing it into the water."

"Boss Chen, you can fill in the number on this check, and I will give you as much as you want."

...

Some viewers made a rough calculation. After so many episodes of the show, Luo Xiu has invested more than one billion yuan.

It makes people feel less like a shrewd investor, but more like a second generation who has a gold medal, wantonly spreading the wealth accumulated by their parents.

[Mr. Luo invested this money too casually, right?]

[Is this really profitable? I feel that many of the projects he invests in will be wasted!]

[If you can successfully invest money like this, you can do it if you can get it.]

[Don’t forget how many successful projects Luo Xiu has invested in. You can earn so much money first, and then you can do it if you come!]

[Don't the hero mentions Yong back then? He used to invest in the right project, but it does not mean that he will invest in the right time every time in the future.]

...

The return cycle of this kind of venture capital is usually not that fast, and it takes a long time to see the possibility of success. But investment failure will be known quickly.

An entrepreneur named Gu Nan, in the show, is a cold and domineering president, and he has a little bit of a womanish taste.

I don’t know why, the more I act in the camera, the more I can attract more female fans.

With the support of female fans, Gu Nan's entrepreneurial project quickly reached the first place among the contestants.

I have to say that girls’ purchasing power is indeed strong.

However, the good times did not last long. He was soon revealed by the fans of the second place that he already had a wife and was raising a mistress outside, and liked to go to nightclubs, and his private life was chaotic.

Most people who like to start a business like to make trouble, and most of them are full of energy.

I won’t talk about the rich, and many people who don’t have money and still owe a lot of debts, still make girls take the initiative to throw themselves into their arms.

This main benefit is that they can tell stories and draw big pie.

Many girls like to listen to stories and like to listen to them telling them what will happen to us in the future.

Who can resist the cruel and ruthless domineering president who is outside, but is so gentle to you?

Gu Nan is also relying on this contrasting character, attracting bees and butterflies everywhere.

After the character of the domineering president who is not close to women collapsed, the original fans also turned against each other.

The most obvious thing is that the products listed on e-commerce channels have been returned and negative reviews from fans.

Fans from other families have not missed the opportunity to beat the dog in the water. Who told you to be ranked first and block the way for my president?

...

Gu Nan was also very wronged. Didn’t he agree to have a business competition? His private life is chaotic and does not affect my business, does not affect my salary to employees, or makes good products. I am not a celebrity idol.

There are many bosses with problems with their private life, why are others okay?

He ran over to find Luo Xiu, hoping that Luo Xiu could help him.

"Mr. Luo, you can't blame me for this. I wasn't alone in doing this. Old Zhang and Li did it too."

"I can't help you with this." Luo Xiu's tone was very cold.

"I'm not a celebrity idol."

"Entrepreneurial stars are also stars. Do you think you don't have the bonus of this show or the fans' pursuit. Is your company developing that fast?"

Generally speaking, business owners are not celebrities and the loss of personal morality does not affect their money.

But this time it was different. Gu Nan started his business in a show.

He enjoyed the benefits brought by the fan economy and had the obligation to maintain his personality.

Luo Xiu glanced at him, "You can apply to withdraw from the competition in the next issue, and don't forget the bet agreement."

Gu Nan's head turned blank after hearing this.

At this moment, he finally understood that capital was cold-blooded.