Rebirth begins with e-commerce

"Brother Xiu, do you really want to lead the new generation of entrepreneurs to fight against those traditional brands and what revolutionaries are you doing?"

"Brother Xiu, you want to be a big hero!"

"I think I'd better not cause trouble, right?"

Li Shan, Zhao Jianye and others were very unaware of Luo Xiu's behavior.

Just make a fortune by making a lot of money by silently speaking. Why do you have to take the newcomer to make a fortune together? Isn’t this full and full?

Luo Xiu smiled and replied, "I never thought about being an entrepreneurial leader, nor did I think about being a hero who sacrifices himself. You guys are a little proud of me."

"Then why are you..."

“Because I need to use their power.”

The success of Douyin has given Luo Xiu a huge amount of traffic.

If these traffic is only used to sell advertisements, it will inevitably be a very large waste and also limits one's own development.

It may not take long to become like Baidu, relying heavily on advertising revenue.

Therefore, Luo Xiu must find a way to expand the company's business.

The first thing he thought of was to build an e-commerce platform.

He has actually stopped the development of e-commerce platforms over the years.

But he couldn't compete with Taobao and JD before, so he could only stay in one corner and specialize in several advantageous categories.

Specializes in the same-city delivery, daily necessities, digital products...

The spark of e-commerce platforms is retained.

It was not until now that the conditions were truly ripe, entering the entire category and challenging giants such as Alibaba and JD.com.

With a platform and traffic (customers), you also need to have a group of high-quality merchants.

The first thing that an emerging platform attracts is often a group of counterfeit and shoddy businesses.

Those who sell counterfeit goods, those who use inferior products as good ones, and those who have unqualified qualifications...

This group of merchants were eliminated by old-fashioned platforms and could only find some small platforms to list them everywhere.

It is very happy that merchants can come to a small platform, and the review of these merchants is usually relatively relaxed.

For big businesses, they can do well in traditional channels, and naturally they don’t look down on new platforms.

So the new platform always gives people the feeling of selling fakes.

It often takes a long time in the later stage, and at a great cost, it is possible to make ordinary consumers improve.

Luo Xiu didn't want his platform to become a paradise for counterfeit products. He could only strictly control the merchants he moved in at the beginning.

Anyone can do it strictly control it. Many e-commerce platforms are not that they don’t want to control it, but after the control, big merchants look down on them and small merchants cannot enter.

Therefore, Luo Xiu must ensure that when he is fully committed to developing e-commerce on Douyin, there will be enough high-quality merchants joining.

...

At the press conference the next day.

Luo Xiu proposed the "four new" items, namely: new products, new brands, new platforms, and new services.

"In the 1970s and 1980s, many of our predecessors bravely went into business and started their own businesses. It is precisely because of them that our country has a sound industrial system and is at a world-class level in many industries, making the whole world unable to leave the made      in      china!”

"I respect these seniors very much. They are role models for us to learn from."

"But today, the older generation of entrepreneurs are gradually getting older, and the once vibrant companies are gradually becoming old and bulky, and they are even more gang-making and bureaucratic."

"Many companies that were originally great have gradually become family businesses and tools of family power struggle."

"Many capable young people, who work hard and have the brain to do things, are excluded everywhere in such companies and cannot display their talents."

"They are not as good as the entrepreneurial environment in the 1980s, and found that all walks of life have been monopolized and divided by large enterprises."

"Today, I hope all young entrepreneurs can unite and win a pure land for themselves."

"A new era of entrepreneurship is coming!"

...

If such words are said from others, no one will listen.

But Luo Xiu is different.

The program "Entrepreneurship 101" made him a mentor in the hearts of entrepreneurs.

In this program, he helped countless entrepreneurs realize their ideals and inspired countless people to embark on the path of entrepreneurship.

However, just when they really wanted to start a business, they realized that the market left them with little space.

In the existing industry, it is difficult for them to compete with big brands.

Even if they open up a new track, those big brands will follow up quickly and use ten times your capital to directly crush you.

In this era, as a grassroots entrepreneur, he could make money without going to the market in the 1970s and 1980s, he did not catch up with the Internet eruption in the millennium, nor did he catch up with the counterattack of the e-commerce industry.

Entrepreneurs are like being in the dark and cannot find the way to the future.

Now Luo Xiu stood up and shouted: You guys come with me!

Just like in the dark night, someone raised a torch.

The torch is not enough to dispel the night, but it points out the direction for entrepreneurs.

...

As soon as the press conference ended, major media reported this major news as soon as possible and seized the headlines.

It caused a huge sensation on the Internet.

"What is Luo Xiu trying to do?"

"It seems that I want to bring new people to challenge traditional brands."

"In the Entrepreneurship 101 program, he often said that traditional big brands are nothing, they look down on them."

"Of course Luo Xiu is qualified to look down on those conservative traditional brands. The question is, do ordinary people have this ability?"

...

Some people support it on the Internet, and some people question it.

People who really want to do something have already taken action silently to understand how to open a store on Douyin and how to promote it.

Those who are willing to believe in Luo Xiu are either infected by Luo Xiu's deeds or watched the variety show "Entrepreneurship 101" and were inspired to start a business.

They naturally knew which type of brand tone and product quality Luo Xiu was more interested in.

Different platforms such as JD.com, Taobao, Pinxixi, and give people a different feeling.

Luo Xiu not only needs to gain a large group of merchants, but also needs to have a group of quality merchants.

Not long after, all major categories entered.

At this time, users' shopping habits have not yet been cultivated.

Although Douyin has a lot of traffic, they are not used to shopping online on Douyin.

Most people are still used to going to Taobao and JD.com when shopping online.

On TikTok, they didn't even find an entrance to online shopping.

Questions followed:

"It is obviously unreliable to do shopping on short video platforms."

"Entertainment and shopping are two different things, and you can't do it together."

"If there is traffic, it can be used to make a shopping platform, Penguin will have been successful."

"That's right, compared to traffic, no one can compare to Pony."

...

...

(ps: There are very important things to be busy with during this period, and the update may not be effective. I’m sorry here!)