Rebirth begins with e-commerce

The news that Yi Qingfei was poached by Ali was like a thunder, shocking the entire live broadcast circle.

They did not expect that this Douyin leader would betray his family and turn to his competitors.

Many people below are glad that if the first brother is gone, wouldn’t they have the chance to be promoted to the first brother?

There are also many people hesitating whether to follow Taobao.

They also received an invitation from Alibaba, but were worried that Alibaba would not be able to do it.

Now that I see that the number one brother has left, it means that I may have made more money there.

So many people also switched to the camp.

For a time, many people thought that the foundation of Douyin was gone.

Especially when Yi Qingfei came to Taobao live broadcast for the first live broadcast, Alibaba gave him enough show.

From the early publicity to the final broadcast and traffic diversion, they all gave strong support.

Even the group boss came out to stand up for him and had a competition to sell lipsticks with him.

As a result, Lao Ma lost without surprise.

This huge live broadcast once again proves who is the real boss of the shopping platform.

More and more Internet celebrity institutions are entering Taobao live broadcast.

On the other hand, Douyin Live, since the first brother left, no new first brother has succeeded to the throne, and has become lukewarm.

This live shopping event, which was launched by Luo Xiu, seemed to have made wedding dresses for others.

It also makes many people feel very sorry.

"Luo Xiu really has many tricks, and only he can think of this kind of live streaming sales."

"It's a pity that he was betrayed. Otherwise, relying on this model, perhaps he can really compete with Alibaba in the shopping field in the future."

"Before the first broadcast, Luo Xiu also gave Yi Qingfei a lot of resources to promote it, otherwise he would not have become famous so quickly."

"For Douyin, Yi Qingfei is such an important chess piece, why don't you sign the terms of competition? I remember that the Douhu platform used to like to sign long-term contracts with the anchor in advance?"

"It is rumored that the person who betrayed Luo Xiu is his good brother. Maybe Luo Xiu thinks that good brothers don't need to be careful, right?"

"Who would have thought that he would be betrayed by his good brother in the end?"

...

When Yi Qingfei heard these rumors, he called Luo Xiu: "Brother Xiu, I heard many people say that I am Erwuzai, you have to help me clarify!"

"It's not time to clarify yet, I promise you that you will be back in three years at most, and everyone will understand you at that time."

"Three years? I'm afraid that three years later, three years later, three years later, and ten years later."

"It's okay. If you really can't come back for ten years, then you work hard to become their boss."

Luo Xiu hung up the phone and saw Li Xiyue pushing the door open.

"So soon? Tell me, what's the matter with me?"

"I want to go live streaming to sell goods." Li Xiyue said bluntly.

After hearing this, Luo Xiu asked curiously: "Don't you hate doing live broadcasts?"

Li Xiyue started out doing live broadcasts on Douhu platform, but later she followed Luo Xiu's advice to make videos because she was scolded by too many people.

As it turns out, her pastoral style videos quickly became popular at home and abroad.

Whether in Youtube, domestic video websites and social media, she has a group of extremely loyal fans.

Even if she only updated a video in a month, countless fans were waiting for it.

And it is obviously easier and more freer to shoot videos than to do live broadcasts.

Now that she said she wanted to go back to do live broadcasts, Luo Xiu definitely couldn't understand.

"Didn't Yi Qingfei defected and went to Taobao Live? I want to sell goods on Douyin Live and defeat him." Li Xiyue replied angrily.

The news about Yi Qingfei's "defection" has long been spread in the Internet celebrity circle.

In the eyes of outsiders, his defection was the main reason why Douyin was overtaken by Taobao live streaming.

Because of his departure, a group of leading hosts took over the goods to Taobao, leaving Douyin live broadcast without a real backbone.

Many internet celebrities express their shame for his behavior.

Especially those who benefit from Luo Xiu, who have changed their lives due to the emergence of Douhu Live and Douyin.

Many people are in their works or in live broadcasts to mock Yi Qingfei.

But most people just say that few people will really give up what they are good at and fight Yi Qingfei just to help Luo Xiu breathe a sigh of relief.

Unexpectedly, the first person to stand up was Li Xiyue.

As the biggest internet celebrity in short videos, she has never negotiated with food and brought goods in her videos, and has rejected countless commercial cooperation.

Now he actually put down his figure and did what he was most reluctant to do in order to win back his face for Luo Xiu.

It moved Luo Xiu, but it was also a little funny.

"You should continue to shoot your videos. In the field of live streaming and selling goods, no one can win Yi Qingfei now."

"Who said it? I'm going to beat him."

Li Xiyue still said dissatisfiedly.

In her opinion, only by relying on herself to sell goods and selling more than Yi Qingfei can Douyin sell goods become more important.

For this reason, even if you do something you don’t like, you will be willing to do it.

Luo Xiu originally wanted to tell her directly that he arranged the live broadcast of Yi Qingfei on Taobao, but seeing her so serious, she couldn't help but want to tease her.

"If you want to help me, you don't have to do live streaming and sell goods. There are other ways."

"I'm not trying to help you? I just don't like that Yi Qingfei." Li Xiyue denied arrogantly.

"That's it."

"Speak and listen, I see if I'm interested."

"You are very famous now and have many fans. Promoting goods is indeed the easiest and direct monetization method, but promoting goods will also quickly consume fans' love for you."

Luo Xiu had told her about this problem before.

Most internet celebrities are just short-lived and will soon get out of date.

They should seize the time to cash out when they are the hottest, otherwise the bonus period will pass soon.

But Li Xiyue is different from ordinary internet celebrities. Fans will love her for longer, so there is no need to use this method of quick monetization.

Luo Xiu paused and continued: "You can use your influence to build your own brand. Even if you are no longer popular and no longer shoot videos, your brand can still continue to be developed. You can go further than other Internet celebrities who sell goods."

"Then what brand should I make? Fashionable brands? Hanfu?"

Li Xiyue filmed videos of ancient style and pastoral life, and Hanfu obviously has the highest correlation with her.

Luo Xiu shook his head, "No, Hanfu is still too niche. You can't make much money by making this thing. What I want you to make is food. Food can allow fans to continue to buy it repeatedly after eating it. And I have already thought about the first hit product for you, so I will make snail noodles."

"Selling snail noodles online? Is anyone buying this?"

Li Xiyue couldn't believe it.

But she also knew that no one was more keen in business than Luo Xiu.