Rebirth begins with e-commerce

Li Xiyue initially thought that Luo Xiu asked her to make a snail noodle shop on the street.

Although she likes to eat, she just goes to eat occasionally.

What should I do if I let her be a fragrant girl stay in a smelly environment all day long and be pickled into the flavor of snail noodles?

After I made it clear, I realized that what I asked her to sell was a bag of instant snail noodles.

And it is not about opening a physical store, but about selling it online.

She continued to shoot her videos and online store operations are such small things, and Pinru Group has professional talents.

Luo Xiu did this in order to make her own food brand even if she is out of date in the future.

After all, no matter how famous it is, there will always be a day when it is forgotten.

Not to mention internet celebrities, even sports stars or film and television stars, after retirement and old age, they can only accept that they are out of date.

Many NBA stars can make a lot of money when they are young, and think they can make money when they are old.

He has no financial management concept and is squandering.

As a result, he filed for bankruptcy and fell into the streets.

Also a sports star, Li Ning, who founded his own brand, earns much more money than his original profession.

Li Xiyue builds her own brand and her monetization speed may not be as fast as those of the Internet celebrities who sell goods now.

But in terms of long-term development, she must be more stable.

Although it is just starting with snail noodles now, don’t underestimate a bowl of snail noodles. The annual output value of this thing can exceed 10 billion.

What's more, after doing it, you can continue to expand other food categories.

For example, meal replacement foods, seasoning sauces, chili sauces, health foods...

Food is the most important thing for people.

No one will ever have to worry about what you eat.

Of course, Luo Xiu is serious about making food, not just taking advantage of Li Xiyue's popularity, and then just finding a factory to produce it on an OEM basis.

He went to Hucheng to inspect the opening of a factory half a year ago, and linked the entire industry with the agricultural support industry.

Through Internet sales, local industries can be upgraded and local farmers can be lifted out of poverty.

Now the factory has been completed and the first batch of goods are being produced one after another.

Just put it on sale and promotion.

The most important thing is publicity and promotion.

Li Xiyue took a video of making snail noodles, posted it to major video websites, and announced that her personal brand was officially established.

In her video, a bowl of ordinary snail noodles was made into something that could not be afforded.

Not only does it use a lot of materials, but it also has a complete color, fragrance and taste.

With the environment around her, people can't help but forget the pressure of reality and just want to immerse themselves in the temptation of food.

Even the foreigners from the oil pipe looked at it and asked in the comment section where to buy this magical food.

Some people even contacted friends from China and asked for help sending some packs.

I have to say that foreign friends really like her.

Compared with foreign fans, domestic fans are also not inferior.

They have been freed by Li Xiyue's works before, but they have basically never paid for them.

Even if you want to support it, there is no support path.

Unlike in foreign countries, creators can be given certain support by watching advertisements.

If domestic creators want to monetize, most of them can only go to the next level of advertising for brand owners.

But Luo Xiu has always protected Li Xiyue very well and has not allowed her to get in touch with commercial things.

Now that fans suddenly realized that she had actually released her own brand, she was very excited.

Some of the unreasonable fans went to place an order before they finished watching the video.

Some relatively rational people, after watching the video, also want to buy a few packs and try to see if they are really as delicious as seen in the video.

The first batch of 30,000 items were sold out overnight.

With Li Xiyue's influence, it is not surprising that these 30,000 products were instantly lost.

Fans must have supported her at the beginning, which does not mean that the brand can succeed.

Fans will definitely spend some money for you at the beginning to express their consolation for your creation, but this support is limited.

For the food industry, the most important thing is whether the people who have bought it are willing to buy it repeatedly.

Only if your food is delicious and convenient to eat, even if they do not have the identity of Li Xiyue, they are still willing to continue to buy it, which means that the brand has been successful.

Therefore, Li Xiyue has always wanted to get feedback from fans.

Two days later, snail noodles became a hot topic.

"I bought Li Xiyue's snail noodles and cooked a pack in the evening. My mother asked me if I was cooking shit in the kitchen."

"Since I ate Li Xiyue's snail noodles, my dog ​​looked at me strangely. Does it think I was fighting for shit with it?"

"I cooked snail noodles in the dormitory, and my roommate thought the toilet was blown up."

...

When Li Xiyue saw these comments, she thought to herself.

She said to the little assistant guiltily: "Huahua, why don't we return all the money to the fans!"

"The customer hasn't applied for a refund? Why do we need to refund the money?" The little assistant didn't understand.

"Fans bought our products because they believed me. Now the online reviews are so bad. I feel sorry for the trust of the fans."

Li Xiyue didn't say much to her assistant and directly called Luo Xiu's cell phone, "That... return all the money for the snail noodles to the fans!"

"I'm cheating on my ability... No, why should I pay back the money I earned?" Luo Xiu didn't understand.

"Sold more than one million, right? It's deducted from my salary and refunded it with my money. We won't sell this in the future."

Li Xiyue's attitude is very firm.

"No... I mean, I did a good job, why do I need a refund? Besides, I invested in opening a factory and building an industrial chain in the early stage, and spent so much money, but it was not just a problem of more than one million."

"I see the reviews on the Internet are so bad. Fans say that our snail noodles are as unpalatable as shit."

Li Xiyue almost burst into tears when she said this.

"Puchi!" Luo Xiu couldn't help laughing at her cuteness, "I have read all the comments online. Netizens are just playing with memes, not that our fans are really like shit."

"You didn't lie to me?"

"If it was really so bad, netizens would have started to scold me long ago. How could they speak so politely? And if you look at the evaluations of our store, do you all give it a good review?"

"It seems... you're right."

"Don't think too much, leave it to me for selling goods, just do the content."

Luo Xiu finally comforted her.

This little girl is good at everything, she is just too honest.

But one thing is right. Even if you rely on fans to sell goods in the early stage, the quality must not be reduced unless you are doing a one-time business.

As for the reviews online, of course, they are not bad reviews.

On the contrary, everyone said this, which made many passers-by curious and wanted to buy a few packs to try.

What's more, even if it's shit, some people want to taste what it feels like.

Fans playing with memes like this not only did not affect sales, but instead made snail noodles successfully emerge and attracted more passers-by to buy them.