Rebirth begins with e-commerce

Due to the first implementation of the prepayment deposit model on Double Eleven this year, sales volume has increased significantly compared with the previous year.

According to past habits, they have to start hype everywhere: how many rounds can be circled around the earth when the sales volume of a certain set of condoms are connected, and how many heights of a certain underwear are equivalent to the height of Mount Everest when folded...

This year they also have a lot of this kind of publicity, because the publicity manuscript has been written before Double Eleven.

However, this year's publicity has not caused heated discussion among netizens.

Because another incident attracted everyone's attention.

Yi Qingfei's live broadcast for one night created 500 million sales.

This number seems ordinary to Luo Xiu. You should know that in the future, the top anchors who sell goods can generate 10 billion in sales on Double Eleven.

What's more, in order to fire the first shot, we invested so much publicity in the early stage.

But in the eyes of people today, it is a miracle to sell 500 million yuan in one night with a mouth.

Countless netizens, media personnel, financial bloggers, economists... all analyzed this phenomenon as hindsight.

"Five hundred million is too exaggerated, this is impossible."

"Why didn't you sell 5 billion?"

"Who is so bored? Listen to how many hours he bought the product?"

"I heard that before the sale started, Pinru's boss went to the operation team personally and asked them to help him brush orders for Yi Qingfei. 90% of these 500 million may be moisture."

...

Amidst the doubts, some businesses also stood up to speak for him.

"I am Yi Qingfei's partner merchant. He really helped us sell such goods and did not brush orders."

"It's all fake. Don't ask him to bring goods. Let our family contract it."

"The fool is still questioning the authenticity of the matter. Smart merchants have already used their goods to discuss cooperation."

...

There are also some people who seem to see opportunities and start live streaming on Douyin.

Of course, they cannot make a very large size like Yi Qingfei.

Many people broadcast silently for a month but failed to get any attention.

But there are always a few lucky people who slowly walked out of a path and began to earn a considerable income by selling goods.

Soon, the business model of live streaming sales attracted the attention of Alibaba's senior executives.

They have always been unwilling to be just a platform for selling goods.

They wanted to make content on the platform a long time ago, hoping that users would also be used to opening Taobao to check it out when they didn’t need to shop.

As early as the era when Weibo was on the rise, they had a "Weitao".

They gave Weitao a very important traffic portal on the app homepage, hoping that users can visit Weitao like they are on Weibo.

At that time, an important daily task for Taobao operation was to publish a "Weidao" every day.

It is obvious that this function did not meet expectations and was slowly abandoned.

Now the emergence of live streaming sales has rekindled the flame in their hearts.

This is the best way to occupy user time in their minds.

One month later, Taobao Live was officially launched.

Now, they need a benchmark anchor as their top player.

This is their usual approach.

Concentrate resources to one or two heads to make them achieve amazing results.

Then, using them as publicity makes people feel that this industry is picking up money and attracting more people to join.

What was unexpected was that they actually set their minds on Yi Qing.

...

"Brother Xiu, Ali is so funny, he actually wants to dig me over."

Yi Qingfei joked to everyone.

Li Shan said disdainfully: "Punch the corner of the wall and pry it on you? We brothers are almost wearing pairs of pants, so he doesn't ask?"

"That's right, what else can I say that I will definitely make more money than I do on Douyin live broadcast. I'm so funny. Will I care about his little money?"

It can be said that the three people in the dormitory were all brought by Luo Xiu. Without Luo Xiu, they would not have achieved what they have achieved today.

Although Li Shan did well in the original history, he was only after he had been able to make a name for himself for many years, and he was not as smooth as he was now.

Now is the time when Douyin live streaming has just emerged, and the foundation has not yet been laid.

If the number one selling goods goes to a competitor's platform, it will definitely be a fatal blow to Douyin.

No matter what conditions Ali offers, Yi Qingfei cannot leave.

Luo Xiu listened to his words and pondered for a while, and said, "I don't think so. If the other party really offers good conditions, why refuse?"

Li Shan was a little puzzled: "Brother Xiu, aren't you kidding? Qingfei is obviously our top player now. There are so many rich women waiting for him every night. He was poached by Ali, which caused us too much damage."

"What do you mean that there are so many rich women waiting for me every night? Tell me a little more clearly." Yi Qingfei said dissatisfiedly.

"Waiting for you to start the broadcast, is there any problem with what I said?"

Yi Qingfei didn't want to pay attention to him and turned to Luo Xiu, "Brother Xiu, tell me the reason."

He knew that Luo Xiu would not joke at this time.

"No matter what we do, our primary purpose is to make money. Since we can make more money from him, why not go?"

Luo Xiu smiled and continued: "Ali platform is bigger, and they are pure shopping platforms. You will definitely be able to play a greater value in them. On Douyin, 500 million yuan a day, it is almost the top, and on Taobao, 500 million yuan

It’s no problem for a hundred million.”

"Anyway, I'll follow your arrangements from Brother Xiu. If Brother Xiu thinks that it's a better choice for the group to go to my opponent, then I'll go there."

"You go, I will arrange someone for you to talk about the best conditions."

In fact, there is another important reason why Luo Xiu let him go to Ali.

Because in his opinion, Alibaba has gone from a giant who "can't find an opponent even with a telescope" to a sign of decline, and it started from live streaming to selling goods.

Live streaming sales really gives them what they want.

It also makes many consumers open Taobao and take a look even if they don’t need to shop.

It has indeed promoted consumption and brought about a temporary prosperity.

But as a result, more and more middlemen have been brought.

Originally, it is natural for merchants to sell goods through the platform to pay service fees to the platform.

Now that there is live broadcast, merchants must count this part of the cost in advance when pricing products.

As there are more and more intermediate layers, the entire system becomes more and more complex, just like a giant, every step it takes is very difficult.

And once these intermediate layers are installed on the body, it will be difficult to cut off again unless you can withstand the heavy bleeding.

It was precisely for this reason that Luo Xiu was relieved to let Yi Qing fly over.

Even if you don’t go through, they can develop their own number one product, and it’s better to make some money for their own people.