Rebirth begins with e-commerce

In order to let Yi Qingfei fire the first shot of live streaming and selling goods, the team has done a lot of preparations.

The first is product selection.

It must be a hot-selling product among big brands, and the price must be the lowest in history.

If you are an ordinary internet celebrity anchor, you will not even have the opportunity to contact these big brand marketing departments before you have historical achievements.

What's more, they don't want to affect their Double Eleven sales because of this live broadcast.

However, Pinru Group’s layout in e-commerce over the years and the traffic support of Douyin itself have allowed us to set the goods early.

Secondly, of course, preheating in advance.

No matter how good your product is or how cheap your price is, if no one knows, there will definitely be no number of products sold.

Therefore, a lot of resources were invested a long time ago to warm up the entire network.

First of all, Douyin gives the highest weight. Basically, every user can see the warm-up of this live broadcast when they open it.

When other internet celebrities saw this incident so popular, they all joined in the fun with them.

In addition to Douyin, other major mainstream online platforms are also promoting each other simultaneously.

For a time, in addition to the e-commerce Double Eleven itself, this live broadcast was the most popular.

Of course, the price always attracts the audience.

"Where did that live streaming come from? I see that many products seem to be cheaper than Double Eleven."

"That's cheap, it's not a fake one, right?"

"The product will be directly transferred to the official flagship store to purchase it, and it should not be fake."

"I have been paying attention to this brand of skin care products lately. The price is too expensive and I'm reluctant to buy it. I didn't expect it to be reduced by 500 at once."

"I don't know if there are too many goods, whether it's difficult to grab them. I need to adjust the alarm clock first."

...

In addition to ordinary netizens, the most surprising thing is Yi Qingfei's loyal fans.

They have followed him for so long and know that the biggest difference between him and other internet celebrities is that he never brings goods against his conscience.

Never cheat your family.

Sometimes fans feel heartbroken and let him take on some advertisements by chance.

It is not embarrassing to negotiate rice.

There are also rumors that many international skin care companies want to stuff them into money, but they are also rejected by him coldly.

Unexpectedly, this time, he finally got to know the truth.

When fans heard the news, it was like an old mother who saw her big fat pig finally learned to gong Xiaobaicai and smiled with relief.

In his fan base, it's as lively as the New Year:

"The child has finally grown up."

"I would rather let Feifei make money than other internet celebrities."

"I looked at some of the announced prices of goods. This is too cheap. Do you think Feifei will lose money if it sells it?"

"This is like Feifei's style. It is said to be live streaming to sell goods, but it is actually to benefit fans."

"This silly kid is so honest. At least you can leave some capital for yourself?"

...

...

Yi Qingfei is the kind of person who likes to share good things with others.

When he ate a delicious snack brand, he would want to tell the whole world about this brand.

When I was in a dormitory, Luo Xiu was always worried.

Because he always appears in front of you with a mask and tries to recommend you desperately.

For Yi Qingfei, introducing useful things to more people is an unparalleled pleasure.

Even if he has no money or even pays for it, he is happy to do it.

Now, when this matter became a job, it made him extremely nervous.

Because there was no charge before, I recommended products to others for free.

Even if he said a few wrong words and the product he was promoted failed, he would not have any psychological pressure.

Now each product charges at least 20% commission. If it fails, he will feel very unbearable.

I feel like I've deceived my fans.

In fact, there are professionals who write good copywriting for each product. They just need to read it before the broadcast and roughly understand the effects and selling points of each product.

And there is a teleprompt in front of him, so don’t worry about forgetting words.

Even if you say something wrong, there is still an assistant to make it up.

But he was still worried and still tried each product several times.

Double Eleven is getting closer.

Alibaba has always attached great importance to this day.

In their story, the sales of this day meant that so many goods could be sold every day in the future.

They need to use this to tell the world and to tell investors how imaginative the future of e-commerce is.

They must ensure that the sales of Double Eleven each year have increased significantly compared with the previous year.

Only by continuing to compile this story can capital feel that the scale of e-commerce is far from over.

However, there will definitely be limits in the market.

When the sales of Double Eleven reach a certain scale, the growth rate will inevitably decline, and it is impossible to continue to maintain rapid growth as before.

It is obvious that the growth rate in the past two years has been far lower than that of a few years ago.

So this year, they started pre-sales for Double Eleven ten days in advance.

Ask customers to pay the deposit in advance and pay the final payment on Double Eleven.

It is equivalent to accumulating sales for these ten days to one day.

This reminded Luo Xiu that in order to create news, some newspapers harvested all the rice in the surrounding ten acres of farmland and piled them into one acre of fields to create new myths.

History is always surprisingly similar.

At least in this way, the story of "Double Eleven Sales Miracle" can be continued.

However, pre-sales will start ten days in advance this year, and next year it will take fifteen days, and the year after that may take twenty days.

Let’s not worry about the future. This year, due to pre-sales, merchants have to start fighting in advance.

Pinru Group now has more and more businesses, but e-commerce is their first pot of gold and now accounts for a large part of their profits.

The e-commerce department also began preparing for this year's Double Eleven early.

When Luo Xiu came to such a festival in the early days, he had to work with the team to check every detail and try not to make any mistakes.

But he no longer cares about the performance of the e-commerce department.

In the early years, Luo Xiu started his business with Luo Xiu, all those who could stay were elite backbones, and he could stand alone. Luo Xiu didn’t need to care about these miscellaneous things anymore.

But this year, before the main market started selling, he walked into the office floor of the e-commerce department with his hands on his back.

A group of operators immediately stood up flattered and said excitedly: "Boss, are you here to watch the battle?"

After all, Luo Xiu is a recognized e-commerce operation master and his idol.

"Well, didn't Qingfei start the air today? If he doesn't sell well, you can find a way to help him save some sales."

"No problem, are there any other instructions?"

"It's gone." Luo Xiu took his hands behind his back and walked a few steps before suddenly remembering something. He turned his head and left a sentence, "Come on Double Eleven."

"Ensure the goal is achieved!"

Everyone shouted out excitedly, but saw that the boss had already walked out of the office.

A group of operators looked at each other and couldn't believe that the Double Eleven, which is so important in the boss's mind, is not as important as a live broadcast to sell goods.