Rebirth begins with e-commerce

There are more and more net celebrities who have become popular through Douyin, and they are quickly stared at by major brands.

The large number of fans, the advertisement began to receive the softness.

The first person to eat crabs can always get the biggest benefit if they are not poisoned.

Because these Internet celebrities did not know their value at first.

Short video is more fun.

If someone advertises thousands of dollars, they are very happy.

And the income generated by these thousands of dollars can not be replaced by hundreds of thousands of traditional platforms.

The platform's users have not been baptized in IQ tax in the early days, and it is easy to believe that the recommendation of the Internet celebrities.

Just like Weibo, when WeChat first appeared, the promotion was the highest, and the advertising effect was the best.

After the platform's users mature and they were deceived several times, they would understand that the bloggers were not sincere pushing the products at all, they just collected the money.

At that time, the brand side wanted to promote it through this platform, and the input -output ratio was very low.

This is why you see others making a lot of money, and when you go to do it yourself, you are at a loss.

Douyin is the same now, and is in the period when users are relatively good.

Therefore, quickly let a group of brands grow through Douyin traffic.

In the process, the merchants were promoting the Internet celebrity. Both merchants and Internet celebrities made money, and as the platform's Douyin, nothing was caught.

It seems that Douyin is the landlord. The net red uses the landlord's site to sell goods, but the landlord cannot receive the rent.

Luo Xiu was sitting in the conference room and said angrily: "My biggest dream is to sit on rent, and they are selling goods in my site now, but they do not pay the rent, it is too unreasonable."

"Can I stop the online celebrities' private advertising? Merchants can only invest in our official information flow advertisement."

"The information flow advertisement and the Internet celebrity are two types of advertising models. We do not let the Internet celebrity bring goods. It is not much beneficial to our own advertising income.

Lomoxin paused and continued: "And there is no income of the Internet celebrity, and there is no motivation to create. Only by making some people get rich can we attract more talented people to join short video creation."

"What should we do?"

"Although we like to collect rent, we can't always think of renting. A good landlord. We always think about how to serve your tenants and think for the tenants, so the tenants will be willing to pay the rent.

Conversely, if you stop the water every 135, two or four or six intermittent water supply, the tenants may not be able to move away for a long time. "

After listening to the boss's words, I thought to myself: Where do you live in a big villa, where do you know the hardship of renting a house?

But I still said in admiration: "The boss makes sense."

"It is worthy of being a boss, point out a problem with a needle."

Luo Xiu went on to say: "Now for the Internet celebrities, the biggest trouble is the connection with the brand's business. They lack enough understanding of themselves, do not know how much they are worth it, and they have no experience in business negotiations.

Provide them in this regard, so that they can do what they are good at and focus on producing works.

My idea is to establish an official promotion platform. The brand can screen the appropriate Internet celebrity on the platform, and the Internet celebrity can pick up orders on the platform, and the price above is open and transparent, reduce the difference in information, and pass through through each other.

Market regulation can make the price gradually return to normal. "

After having a platform, you can naturally draw commissions through the platform, that is, collecting rent.

Regardless of whether it is half or 30%, it can be determined by yourself.

For those net reds that bypass the platforms and receive orders privately, they can be punished by fines or banning.

Nympho

Nympho

With the official cooperation platform, people can finally easily receive orders, and advertisers can easily find objects they want to cooperate.

What followed was the soaring value of people.

It has become the trend of e -commerce at this time through short video.

At the same time, Luo Xiu divided the live broadcast platform of Douhu into two.

The anchor of the game, and the anchors of some houses to station B, and other talents of all kinds of talents were assigned to Douyin.

In addition to short videos, Douyin has more live broadcast channels.

Luo Xiu directly found Yi Qingfei: "At the beginning, you go to Douyin to make live broadcasts, starting from selling red."

"Live broadcasting goods? What are the good -looking sales, will anyone watch it?" Yi Qingfei felt very puzzled, "And I am so busy now, and I don't have time to do this?"

"All your jobs are handed over to others. From now on, live broadcast and bringing goods are your only job."

Luo Xiu knew that Yi Qingfei was not good at management. For management, the only thing he would be is to lead by example, and take the lead in work.

However, this management method is still useful when bringing young people in the early stage. When young people grow up into old fritters, they do not use it.

Luo Xiu never expected him to manage a huge organization like Li Shan. Therefore, a few years ago, he positioned him as a talent with live broadcast.

You must know that during the rise of Weibo, Yi Qingfei learned the number of fans of millions of fans through beauty teaching.

Now he starts to do live broadcasts for the first time, and then cooperates with the strong resources of the group, it will definitely make him easily become a brothers with goods.

It was just that the conditions were immature before, and I have never taken this business model.

"I'm okay, but don't blame me if you can't make money."

Yi Qingfei did not miss his own position. For him, being a cargo anchor did not have such a big psychological pressure. He didn't have to worry about a large group of people every day.

Luo Xiu smiled, "You only need to worry about one thing in the future, that is, to earn too much, I don’t know where to put the money."

You must know that in the original history, someone entered the wealth list by bringing the goods, and the tax was fined more than one billion.

"Okay, I believe you this time."

"You can always believe that you Xiu Brother." Luo Xiu patted his shoulder. "I will match you a powerful product team. You don't need to care about other things. You only need to spend some time before the broadcast, familiar with it.

Just the goods you want to sell. "

Yi Qingfei has come to see the incident, and I don't say anything more.

The whole person was confused and embarked on the road of live broadcast.

The premiere day was quickly settled, and on the day of Double Eleven.

Obviously, Luo Xiu's purpose is to sell an amazing number when he first live.

In this way, we can use this to fry the heat and make Yi Qingfei's live broadcast room red.

When you become a brother in this industry, all big names are given you first, and consumers recognize you, and you have more prices.

And this industry has a huge head advantage, not the traditional 28 law, but almost the head of the head.