Rebirth begins with e-commerce

After Douyin became popular, the last link of Luo Xiu's business empire was completed.

Now he only has one thing left, and that is to connect his several major business sectors to form a closed loop.

He does so many businesses, including e-commerce, takeout, warehousing, distribution, mobile payment, and traffic platforms... all of this is certainly not because of greed.

Rather, these businesses are interconnected and can multiply with each other to form a complete ecological chain.

Even small and large horses have never had such a complete ecological chain.

Laoma has the largest shopping platform, but it lacks a large enough traffic platform.

In order to make up for this, he made acquisitions everywhere, integrated video platforms, and brought under his umbrella everything that could generate traffic as much as possible.

But this still cannot satisfy its thirst for traffic.

Xiaoma, on the other hand, has huge traffic and needs a way to monetize this traffic.

Now, the rise of Douyin means that Luo Xiu has huge traffic.

The noodle online shopping platform, which was split from Rice Ball, immediately focused on this traffic.

We all belong to the same group company and have the same parents, so naturally we want to take advantage of our brothers.

So Noodles Online Shopping made many requests to the Douyin platform to divert traffic to him.

The Douyin platform also has performance appraisals. If you sell your traffic to Taobao, JD.com can get a very high price. Why should it be given to you for free?

The bosses of the two platforms argued for a long time by banging the table in the conference room, and finally the quarrel came to Luo Xiu, asking the boss to comment.

The person in charge of online noodle shopping was the first to say: "Everyone knows that Mr. Luo's original intention to build a traffic platform was to attract traffic to his own shopping platform. Not only does your Douyin not support your brothers, but you also sell the traffic to your competitors. What's going on?

It’s the other way around, isn’t it?”

Not to be outdone, Douyin’s boss said: “We are also under great operating pressure. If we don’t accept ads to make money for the company, we will have to close down next month.”

Even in front of Luo Xiu, they still couldn't argue.

No matter how high-level a migrant worker is, he is still a migrant worker.

They must consider their own interests first, and then the interests of the company.

They must consider their own KPIs first, rather than helping group brothers complete KPIs.

After hearing what the two of them said, Luo Xiu said displeasedly: "Didn't the group decide long ago? Internal cooperation is priced at a 20% discount. What's the point of arguing?"

When the person in charge of Douyin heard this, he said happily: "It's 20% off, but some people are not happy and want to have sex for free."

For him, it is very cost-effective to settle internally at a 20% discount. There is no operational transaction and no sales costs. The real income is even higher than selling to other platforms.

"There's nothing to say, just stick to the original plan!" Luo Xiu waved his hand and asked them to go out.

The boss of online noodle shopping stayed and said unwillingly: "Boss, our platform is so small. If we don't have traffic support, how can we compete with big platforms like Taobao and JD.com?"

Online noodle shopping has never really taken off, and it can only survive by relying on the characteristics of intra-city delivery, rice ball takeout, and advantageous categories such as digital products and daily necessities.

Now I have finally seen a huge traffic platform growing up within the group. I thought I could take off with the help of this platform, but I didn't expect that I have now become an unpopular godson.

If, according to the boss, you need to spend money to buy traffic from Douyin, then your company's money will never be comparable to large platforms such as Taobao and JD.com.

The only breakthrough is to issue an order directly from the group level to prohibit Douyin from diverting traffic to competitors such as Taobao and JD.com, and instead hand over this part of the traffic to its own noodle online shopping.

Luo Xiu seemed to see his doubts and patiently comforted him: "Of course the traffic on the Douyin platform is prepared for you, but you are still very young and cannot handle this traffic, as if Douyin is a peerless master.

, I want to instill internal strength into you, but you are still a child and the Qi sea in your Dantian is too small. Forcibly instilling internal strength will cause your Dantian to swell and explode."

"Boss, I want to try what it feels like to be fucked."

He won't believe the boss's lies.

Who would dislike a person with a lot of traffic?

"I'll tell you bluntly, even if I give you traffic now, you can't beat Taobao. It's a waste to give you such a large traffic. It's better to use it to sell some money."

"Then what is the meaning of our existence? Why do we want to build our own shopping platform? Is it enough to make money by selling traffic?"

"We need to wait for the opportunity and wait for the opponent to make a mistake. Only when the opponent makes a mistake can we have a chance."

Seeing that he still didn't understand, Luo Xiu explained: "Taobao and JD.com are too far ahead of us. They have the advantage of being the leader. No matter what we do, as long as they imitate what we do, they will win in the end."

Over the years, so many e-commerce platforms and models have emerged, but they are all destined to die.

Someone created a group buying website, and launched Juhuasuan on Taobao.

Some people have engaged in overseas shopping, and Tmall International was launched on Taobao.

Someone has built an online supermarket, and launched Tmall Supermarket on Taobao.

…

They have more money than you and more users than you. Under normal circumstances, you have no chance of winning.

It's like no one thought that Nokia, which accounted for half of the mobile phone market, would lose.

Unless he makes a mistake himself.

Luo Xiu knew that Pin Xixi would get up in the future.

His boss gained hundreds of billions of dollars in just a few years.

Why did so many shopping platforms in the past fail to escape Alibaba’s encirclement and suppression, but he was the only one to rise up?

If we talk about price subsidies, can he be richer than Ali?

If the cost of supply is lower, can he have greater control over merchants than Alibaba?

Back then, the subsidies for No. 1 store were also very large. Why could it not be sustained after burning all the money?

And in Luo Xiu's view, his one-and-done model is disgusting to users, his promotion techniques have no lower limit, his rules are extremely unfriendly to businesses, and his employees are squeezed as much as possible internally...

He had the least reason to win, yet he just won.

The only possibility is that Ali himself made a mistake.

Just when he couldn't see his opponent with the telescope, he made a fatal mistake.

All Luo Xiu can do now is to continue waiting for this day to come.

"Mr. Luo, what mistakes do you think your opponent will make?"

Luo Xiu did not answer directly, but stood up, walked to the window, and sighed: "When we grow up, we will eventually become what we hate most, and maybe companies will do the same."

The reason why e-commerce can develop rapidly is because of real estate and because the rent of physical stores is too high, and a large amount of money from customers ends up being handed over to the landlord.

If one day, the "rent" of the e-commerce platform is higher than that of the physical store...