Rebirth begins with e-commerce

Luo Xiu stayed in the United States for a while, then returned to China and asked Song Mingjia to take over his job.

He was still too unfamiliar with the working model in the United States, so he came to supervise the work in person, more just to show his determination to do this.

Many times, the degree of commitment of employees to work depends on the boss's attention.

Luo Xiu could not keep an eye on this branch in a foreign country, and could only express his attitude in this way.

Tell them not to live a life of fishing because the mountains are high and the emperor is far away.

After finishing his trip to the United States, Luo Xiu returned to China and urged the development department to further improve the functions of TikTok.

"Brother Xiu, you have been in the United States for so many days. What do you feel about the most developed country in the world?" Zhao Jianye asked.

Zhao Jianye has gradually replaced Yang Tianqi and became the leader of the company's intelligent algorithms.

Now he leads his team to make this application software for young people and wants to understand the ideas of young people abroad.

"I found that their children are much better than ours," said Luo Xiu.

"Why do you say that?"

Luo Xiu smiled and said, "Our four or five-year-old children can only piss and mud, while other people's children can speak fluent English."

"Brother Xiu, you're talking nonsense. I'm four or five years old and no longer play such low-level games... Wait, what's so strange about American children speaking English? I can speak Chinese at the age of one."

"Well, the biggest gap between China and the United States is in education. An educator once conducted an experiment to give Chinese and American children a glass of water so that they can boil water without using fire.

Chinese children put the water in the sun for a long time, but they couldn't boil the water. The smart American children brought four cups of 25-degree water to mix it together and easily heated the water to 100 degrees. This shows that rigid thinking can never cultivate great scientists."

Zhao Jianye said speechlessly: "Brother Xiu, your joke is as old as the parts wrapped in oil paper in the German sewer."

"I said so much, but I actually want to tell you, don't always think about how their children are, how our children are. They are all human beings in essence, and there is not much difference. They all like beautiful women to twist their butts."

"There are still differences. For example, I prefer anime beauties twisting their butts and have no feelings for the beauties in the third dimension."

"Please don't compare your perverted hobbies with normal people."

After Luo Xiu finished speaking, he ignored him, took out his phone, opened the internal beta version of Douyin, and swiped it casually.

He looked at it for a while, then frowned and muttered, "No, you're doing something wrong."

"What's wrong?" Zhao Jianye asked.

"Not addicted enough." Luo Xiu turned around and said, "Have you ever been to the casino? Do you know what the building of the casino is characterized?"

"I haven't entered it before, is there any connection between the casino and our short video app?"

"Do you know what casinos make money? They rely on gambling, but pumping. Take the simplest gambling size as an example. Gamblers think that big betting is one-half of the probability of winning money, but in fact they ignore that when the "climbing dice" appears, they will be taken all by the dealer, and what the dealer earns is pumping when the "climbing dice" appears."

"I still don't understand. We are not gambling when doing short videos."

"What a casino makes is pumping, that is, the more gamblers gamble, the more they make. If a casino wants to make more money, they can only find ways to keep the gamblers in the casino for longer.

Our apps mainly rely on advertising to make money. The longer users use it every day, the more we make. Like casinos, we rely on users’ time to make money.”

"I seem to understand a little bit, but as far as I know, in order for users to stay in it for a long time, our app cannot provide these services."

Luo Xiu shook his head, "We have a lot to learn. For example, the decoration of the casino is usually completely enclosed, with no windows, and the interior is illuminated 24 hours a day. Do you know why?"

"Why?"

"In order to make gamblers forget the time," Luo Xiu said seriously. "When designing ordinary buildings, they will consider lighting issues and try to let the sun shine in during the day. The casino adopts a fully enclosed architectural design, with the purpose of making gamblers forget the day and night, lose their perception of time, and be addicted to the gambling table."

"It sounds so scary!"

"If our app wants to do this, it must hide the time display at the top so that users do not realize the passage of time when watching videos. They originally wanted to use Douyin for half an hour before going to bed, but after quitting the software, two hours have passed."

Many users understand the preciousness of time. They all want to go to bed early. They know in their hearts that they will get up early to go to work tomorrow.

However, when watching videos, the time does not display on the top of the software, and before I knew it, time flies away.

In the mobile Internet era, the sum of users' time is fixed, and everyone has so much time to go online.

You need to grab others' time. The longer the user stays in your app, the less time it will be for others.

Therefore, what Luo Xiu needs to do is to disrupt users' plans and make users "indulge" in Douyin.

In fact, this kind of addiction is not a real addiction.

Most of the contents of short videos are boring and do not provide much fun. Under normal circumstances, you will want to turn them off after a while.

However, users think they have only spent one hour, but in fact, they have spent three hours, and two hours have been stolen by the time thief.

Therefore, after users browse Douyin, they will feel guilty in their hearts: Why do I waste so much time?

This time I spent reading novels or playing games, my inner guilt was not that high.

Because this time is something he wants to spend, not something he has stolen.

After Zhao Jianye digested Luo Xiu's words, he couldn't help asking: "Brother Xiu, it seems that it's not good for us to do this, right?"

If it were Li Shan, he would never have asked such a question.

Morality is not important to make money, not to mention that you voluntarily enter the casino, but no one is forcing you with a gun.

On the first day, it can be said that time was stolen, but on the second day and the third day?

Being deceived once is not enough. You have to continue to come in and let others steal time, which means that time is not very valuable to you.

If time is really so important to you, you would have deleted the app long ago.

Luo Xiu smiled and said, "So let's do the international version first. If you steal the American time, don't have any psychological burden."

"Then won't we still make the domestic version in the future?"

"Well, this is a big proposition. I'll talk to you in detail next time."