Rebirth begins with e-commerce

Former U.S. President's National Security Assistant Brzezinski proposed an interesting theory - the **Le Theory.

He said that as productivity continues to increase, 80% of the world's population will be marginalized.

They do not have to participate, nor can they participate in the production and service of products, and 80% of their wealth is in the hands of another 20%.

In order to comfort these "abandoned" people in society and avoid class conflicts, enterprises are allowed to create "**" in large quantities (for example: Internet, TV, short videos) and make the people addicted to entertainment.

Just like a baby crying, the parents stuffed a nap into the baby's mouth to soothe the baby's emotions.

The Internet, TV, and short videos are the adults’ experiences. Let these experiences fill people’s lives, divert attention and dissatisfaction, immerse themselves in happiness, and unknowingly lose the ability to think about real problems.

When people who are addicted are becoming more and more addicted, and the sober people become more and more sober, the gap between people will become bigger and bigger.

The differentiation between classes is becoming increasingly obvious, forming an insurmountable gap.

Some people say that the United States implements two types of education, the upper class implements elite education, and the lower class implements happy education.

Elite education cultivates management class, and happy education cultivates obedient people.

**Le's products are to serve the lower class and make them addicted to it.

...

These theories may not be correct, and Luo Xiu is actually not very concerned about other people's national conditions.

Before his rebirth, the biggest research on short videos was how it affected e-commerce.

Luo Xiu has experienced the forum era, the blog era, the Weibo era, the WeChat era, and then to the short video era. Each era has a different impact on people.

Consumer behavior is also different in different eras.

As a senior operator, you need to operate your own store according to the characteristics of the times.

If you use the operating methods of 2020 10 years ago, it may just fail.

Similarly, many early operation experts had worse performance because they did not keep up with the times.

Luo Xiu is now a boss, and he also cultivates operational talents according to the characteristics of the times.

Luo Xiu was reborn in 2008. At that time, it was still the age of forums and blogs. The text content of high-quality posts is usually longer, and netizens are more patient when reading a post.

In this era, when making product inner pages, the copywriting content needs to be written in more detail and introduce your product selling points to customers as detailed as possible.

Customers are more patient to read your product introduction, and the platform also regards user stay time as a very important reference indicator.

In the next industry, the Weibo and WeChat era, information has become more and more fragmented, and netizens receive more and more information every day, and at the same time they become less and less patient.

At this time, if you post a post with a longer text, netizens will directly reply: It's too long, don't read it.

In the era of information fragmentation, people gradually stopped reading books, newspapers, and magazines disappeared.

The brain can only accept short, flat and fast information.

Therefore, the inner pages of products that were sold well are facing elimination in this era.

A large paragraph of product description is reduced to a few sentences, and try to describe it with pictures.

In the era of short videos, netizens gradually got used to watching a short video in more than ten seconds.

If you can't catch the eye in the first 3 seconds of a video, you will be taken away immediately.

Your products must also attract customers at a glance.

Therefore, in this era, a hot-selling product inner page must be the easiest to understand and most directly display the product selling points.

Let customers develop the advantages of your product without spending a little brain power.

In this era, operations need to imagine customers as idiots, and just think about how to sell goods to idiots.

If your product copywriting is professional and needs customers to think about it, the things will definitely not be sold.

...

Different eras have different impacts on people's reading ability.

In the early days, people could read world-class masterpieces with relish.

There are usually no exciting things in the early stages of world famous works, and the content is boring. Only after seeing it can I understand many of the principles in the book, which triggers my thinking about life.

Later, people began to lose the patience of reading classics, and could only read some cool articles, requiring them to attract readers within three chapters.

Even cool articles are different in different periods.

Take the cool articles with making money as a selling point as an example:

In the early popular money-making article, the protagonist needs to rely on his own hands and create wealth with great difficulty.

In the popular mid-term, the protagonist only needs to complete some simple tasks in the system to get a lot of money.

The popular cool articles in the later stage are too lazy to even do system tasks, and the protagonist can get hundreds of billions by just "signing in".

Readers are increasingly pursuing the simplest and most direct pleasure, don’t have setbacks, don’t have tasks, don’t have any thoughts, and get money when signing in.

This is the change brought to people by the short video era.

Because a short video only takes more than ten seconds, I skip to the next video before I can think.

People are becoming less and less able to think.

At the same time, people's concentration has only been more than ten minutes, and students have no way to concentrate on listening to teachers' lectures.

Because for short videos, one class takes too long.

The impact of short videos on children's attention is much greater than playing games.

At least playing games can help children maintain a high level of concentration within dozens of minutes.

Luo Xiu doesn’t think that games will really poison teenagers. Many Internet-addicted teenagers can still make a name for themselves when they grow up.

But he is very wary of short videos.

If you have to indulge in online novels or movies, it is the best choice for children.

...

In Luo Xiu's eyes, short videos are a devil, and when the devil is released, the world will become different.

But he still chose to be the one who released the devil.

Because even without him, the devil will break out of the cage.

Whether at home or abroad, there are already multiple short video platforms.

Regardless of whether Luo Xiu wants to do so or not, the devil will eventually come.

Since that's the case, it's better to hold this devil in your own hands.

Even if it hurts people, it is someone else's fault, not yourself.

Most importantly, this devil's theory is probably just his own wishful thinking.

He has no right to criticize an era.

Just like adults regarded online games as a disaster, they pulled children who were addicted to the Internet to use electric shock treatment.

Now he has changed from a child to an adult, and he doesn't want to become the person he once hated.

And even if short videos are the "** joy" mentioned by politicians, do the people voluntarily suck milk?

Without this **, can people from the lower class turn over?

Luo Xiu himself also had no right to take away the last ** of the poor.

Everyone knows that what can we change when we are dreaming and waking people out of dreams? Are we more selfish and cruel?