Rebirth begins with e-commerce

According to Maslow's theory of hierarchy of needs.

People’s needs are from bottom to top, respectively:

1. Physiological needs (food, clothing, sleep, sexual needs...)

2. Safety needs (work guarantee, protection, and avoid fear and anxiety...)

3. Social needs (make friends, pursue love, and establish emotional relationships with them...)

4. Respect and self-realization (realize ideals, self-worth, gain fame and social status...)

Unemployed people hope to solve the problem of food and clothing, and pursue physiological satisfaction.

The lowest-level employees pursue job stability and fear unemployment.

Middle-level employees pursue emotional establishment and beautiful love.

For senior employees, the needs of the first three levels have been met, and only the needs of the higher level can arouse their fighting spirit.

What Lao Ma said: Entrepreneurs, artists, scientists, athletes, officials and politicians, all satisfied with the first three levels and pursued the realization of self-worth on the fourth level.

Entrepreneurs dream of making something, scientists pursue truth, athletes dream of winning the world championship...

They are willing to make greater efforts to pursue their dreams.

And they can feel happiness while working hard.

For employees at the bottom, they have just solved their food and clothing and are struggling with the needs of the second level, and it is impossible to ask them to become people like the fourth level.

For senior employees, the first three levels are already satisfied, and the fourth level is far away, and there is no higher pursuit in your heart, so it is naturally impossible to work hard.

Then it became their current situation to fish at work, hide in their office to trade stocks, and read the news.

In order to maintain his position, he quickly learned to deceive the superiors and deceive the subordinates, form cliques, and blame the subordinates for doing things.

There is only one way to rekindle their fighting spirit, which is to push them to the fourth level.

Let them pursue their own careers.

Many executives of companies may not necessarily have worse abilities than their bosses. They have many years of experience in management teams and are responsible for projects independently. They can even do better what the boss does.

But most of them don’t have the courage to leave the existing platform and go out alone.

Because they know that success is not just about ability.

Although many people say that being able to be a good executive may not necessarily be a good boss.

However, the success rate of executive entrepreneurship is much greater than that of ordinary people.

Luo Xiu is not introducing them directly now, but instead uses the e-commerce department as a pilot to implement "internal entrepreneurship".

The company provides the original platform, provides various extended services, provides angel investment, supports them to start businesses, and makes them have no backing.

They set up their own companies, find projects, recruit teams, and do their own business.

They are basically independent, and Pinru Group can hold shares in them or be their angel investors.

...

After the documents came out, many senior officials of the e-commerce department began to feel excited.

Most of them have the heart to be their own boss and don’t want to work for others all their lives.

Just don't have a better chance, or are afraid of failure.

Now the company is willing to help them with the bottom line so that they have no worries and don’t have to worry about becoming nothing after failure, so how can they not be moved?

Moreover, the success rate of e-commerce entrepreneurship is still very high at this time. It is not difficult to get good products or brands by relying on Pinru Group's resources.

The executives chatted privately and said tentatively to each other: "Mr. Xiao, what do you think of the company's new documents on promoting internal entrepreneurship?"

"The boss has a good idea. If it weren't for the fact that I had a lot of things at home recently, I wouldn't have time to take it, I would really want to give it a try."

"I just don't feel at ease with the team, worried that no one will take them after I leave."

"Internal entrepreneurship seems to be very good, but it will definitely not be that easy to implement it."

"I'd better wait and see for a while before talking about it. Besides, the projects I'm in are at a critical stage, so I really don't have time to think about these things."

...

Everyone said he didn't want it, but his body was very honest.

They were all quietly planning.

After all, there are quota restrictions. The company has to look at the business plan they submit, evaluate the projects they start their own business, and only support reliable projects will be provided.

It would be nice to have one of the ten angels to invest, but these senior executives are all well-known people, and the projects they start are the areas they are most familiar with.

Most of the plans they submitted were quickly supported by the company.

After receiving the start-up capital, these people transformed into the boss of a small company.

Guan Shiyu asked Luo Xiu privately: "Aren't you afraid that these executives will go out and compete with our family?"

"It is a good thing to have competition. We, Pinru E-commerce, don't have many competitors now, so it's good to train some competitors for ourselves. And if they make money, isn't it equivalent to making money ourselves?"

There is another point that Luo Xiu did not mention, and Pinru's product expansion also encountered a bottleneck.

Some major categories, such as clothing, shoes and bags, electrical appliances, beauty, maternal and infant, daily necessities... Products are entered early and the quality of the product is strictly controlled.

There are more subcategories, which are a bit tasteless for Tsai Tathagata, but it is a pity to throw them away.

If you capture all these categories in one go, and turn the product into a thorough grocery store, it will inevitably lead to uneven product quality.

Because no matter how small the category is, it requires time and energy to slowly polish it.

Building a grocery store means that many small categories cannot be managed well.

If these subcategories frequently explode, they will affect the reputation of the entire brand.

Luo Xiu is now exporting talents to the society and letting them run these small categories. After that, everyone will share the profits together. If they mess up, it will only lose some money.

At the same time, for the group, the departure of these senior executives will be a trauma to the overall operation of the company in a short period of time and a major bleeding.

But it is precisely because of this that hematopoietic cells can be activated and more fresh blood can be created.

Short-term trauma brings together a whole new life and a new vitality.

Many middle-level employees of prestigious universities who graduated from vibrant and fighting spirit need to make room for the upper level to give them hope for promotion.

Otherwise, a group of elderly people who form cliques occupy the upper level, and the lower level people have no hope of promotion, which often makes them lose their enthusiasm for work.

In many departments, when they heard that their boss was leaving to start a business, they cried: "Boss, we can't bear to leave you. If you leave, no one will take us."

But he said in his heart: Let's go, please leave quickly, who wants you to take it?

They wished they could set off firecrackers to send their boss out.

At the same time, I was privately planning how I could get ahead.

In the workplace, who is capable and ambitious young man, who doesn’t want to kill the elderly and climb higher by himself?