Rebirth begins with e-commerce

A large amount of traffic from outside the site poured in, and the number of people even far exceeded the number of aborigines.

Lao Chen was very happy at first, and he was very pleased to see that this small station finally took off after receiving the support of capital.

But soon he stopped laughing.

Although the original number of users was not large, they all had common hobbies and a common language, and everyone got along very happily.

And the reason why he was willing to give up everything he owned and take over this small dilapidated station was precisely to build a better home.

Now, with the support of capital, this home has begun to open to the outside world.

The result was a mob.

These mobs from Weibo, Tieba and other external sites have brought their own culture, and the entire B site has now become a hodgepodge.

If your own culture is strong enough, you are not afraid of the invasion of outside cultures.

Just like the Han culture with thousands of years of history, no matter how much outside culture enters, it will only be assimilated and become its own, making itself stronger at the same time.

On the contrary, being too feudal and conservative will only make you weaker and weaker.

But at this time, the small website was established not long ago, and it was in a very niche circle.

There is absolutely no power to assimilate others.

If you cannot assimilate others, you will be assimilated by outsiders.

Up owners have begun to change their video styles in order to cater to more people's preferences.

The taste of the entire website has gradually changed.

At the same time, conflicts between indigenous people and immigrant populations are also escalating.

Both sides exchanged insults and there was a complete atmosphere of chaos.

This made Lao Chen very painful.

He blamed himself and said to Luo Xiu: "Boss, you are right. Sometimes the more flow, the better. Water can carry a boat, but it can also overturn it!"

Luo Xiu shook his head: "I was wrong too, I should have persisted."

In the previous meeting, Lao Chen asked for resources and traffic several times in the spirit of crying children.

Luo Xiu couldn't keep rejecting him. After all, Lao Chen was a new member of the group company and the two parties had not yet gotten along. If he kept turning people away, he would make the other party feel that he was not trusted.

In the end, Luo Xiu didn't expect that, he just gave him a little milk and was about to die from it.

In the original history, Xiaopo Station grew step by step, and the traffic and culture from outside were slowly integrated into it.

In the end, it transformed from a niche circle into a diverse platform, but its core remains unchanged.

But now, due to the instant blessing of the flow of capital, it has become fat in one bite.

At the same time, it also made his own core shaky.

Lao Chen asked: "Then what should we do?"

Luo Xiu thought for a while and replied: "The third-rate video platform pursues traffic. This is also a common pursuit in the Internet era. Traffic is everything. Later, more and more people realized that good content is the foundation, and only creation can

Good content can attract more traffic.”

"Yes, iQiyi, for example, is now focusing on creating content. I am quite optimistic that they can surpass those established websites in the future."

"In the future, every major platform will focus on content, including us, and we will also focus on creating content. So on the basis of having good content, how can we determine the winner?" Luo Xiu asked rhetorically.

"What do you mean, boss?"

"Culture is a higher-level pursuit above content. We must stick to the core of our culture to be able to reach the end."

Luo Xiu stood up, walked to the window, looked at the river flowing by outside, and said seriously: "Now there has been a huge influx of external traffic. We can no longer let the system push content according to the user's preferences. There must be

chosen.”

If new users like those vulgar videos, and the intelligent system will push more such videos to the homepage in order to cater to the users' preferences.

In order to give their videos more exposure opportunities, up owners have also begun to cater to the production of such videos.

The style of the entire website gradually changed, becoming no different from the outside.

The original old users found that this place was no longer their home and could only leave in dismay.

The outside population successfully drove out the indigenous people.

The entire website becomes more external and loses its greatest competitiveness.

This is like an old novel website.

In order to cater to some new generation readers, some short articles such as "The King of Soldiers" are pushed to the home page.

It does get higher traffic in a short period of time.

But in order to cater to these new readers, authors also began to produce this type of novels.

And old readers are gradually discovering that it is getting harder and harder to find a good book.

In the end, the old websites became no different from the new websites outside, they were all fast-paced traffic articles.

You have lost old readers, and new readers may not necessarily read your articles here. They can also see similar content on other websites.

You have lost yourself.

Lao Chen asked: "Then how should we choose?"

"Our system push rules need to be changed. We should use active users who have registered for more than one year as the criterion and push content based on the preferences of such users."

After hearing this, Lao Chen suddenly realized, "I understand, I will ask someone to change the rules now."

Pushing content to satisfy the preferences of old users is not a good experience for new users.

This will cause the loss of a large number of new users who cannot accept this type of content.

This is the pain you have to endure.

The new users who stay are those who can be assimilated by you and can truly integrate into this big family.

"Also, we want to increase the difficulty of answering questions for account registration. Only users who have watched our videos for a long time, understand some of our memes, and understand our culture can answer the questions and become our members."

Luo Xiu added another suggestion.

Every big platform hopes to have more users and can't wait to make user registration easier.

You can even log in through your QQ account, eliminating the need to register.

Because the number of registered users represents your value in the eyes of capital.

No one will turn users away.

"My suggestion is very good. Newcomers can only read it, but not post comments or comments. Then there won't be any quarrel."

Lao Chen left with satisfaction and modified the website rules according to Luo Xiu's opinion.

He didn't quite agree with the new boss at first.

She thinks that Luo Xiu is too young, so she can just ask him for money and resources, and there is no need to follow his leadership.

Only now do I realize that there is something unique about people being able to achieve success in multiple fields.

At least that kind of insight that transcends the limitations of the times cannot be possessed by ordinary people.

As for the leader of a large group, what is more important is how far he can see.

This new boss can pursue content while others are pursuing traffic. As more and more people realize the importance of content, he is already pursuing culture.

He is always one step ahead of the times.

This made Lao Chen feel for the first time that this boss was not wrong.