Rebirth begins with e-commerce

Since Luo Xiu acquired this small website, it immediately attracted the attention of other video platforms.

They are all a little worried about the emergence of new disruptors in this industry.

And Luo Xiu was one of the people they least wanted to see.

After all, this person always plays his cards out of the box, making it difficult for people to guard against him.

In the first month, they saw that this broken website was just undergoing routine optimization.

Except that the page looks more beautified and the system becomes smoother, there is not much action.

And in the second month, I finally saw him throwing money into it.

The traffic increased tenfold in an instant, which made many colleagues start to worry.

This person's means of diverting traffic are too powerful.

Not only does he own the headlines and tiger fighting platforms with huge traffic, but he also controls a large number of Internet celebrities on non-owned platforms such as Weibo.

All the major platforms worked together, and Station B became popular in an instant.

They are very worried that if this situation continues, the small website will compete with emerging platforms such as iQiyi, LeTV, and Penguin Video for users.

Even investors in platforms such as LeTV are beginning to consider whether to reduce investment and reduce risks.

When you know that there is already a tiger in this industry, you will definitely not have high hopes for this industry.

It is better to look for opportunities in other industries.

Immediately afterwards, they discovered that this small broken station had begun to perform mysterious operations.

The first is to restrict the use of functions by new users, who must pass a complex exam to become a real member.

Secondly, in terms of content push, it is also extremely unfriendly to new users.

This is simply driving people away.

As expected, not much of the new traffic can survive.

"What does this Luo Xiu want to do? Is the purpose of acquiring this platform for the small circle's self-entertainment?"

"If it is just for self-entertainment, there is no need for him to acquire it. If he wants to grow bigger, then why should he drive away users?"

"The most important reference data for whether a platform can be successful is the retention rate of new users. The retention rate of new users at Site B is too low. It is destined to be a niche platform and cannot become a big thing."

"Yes, in order to attract new users, others are trying their best to please them and give them more benefits."

"Old users are only used for harvesting. There is no need to be too nice to them. After all, after spending so much money to raise them, they must be 'killed'."

…

"Big data killing familiarity" is a common practice on Internet platforms.

There are many ways to mature big data.

The most basic way is that for the same product, new and old users see different prices.

They use the money they earn from old users to subsidize new users, thereby acquiring more new users.

Some companies sell high prices in the domestic mature and nearly monopolized market, and then use the money earned to subsidize new foreign markets. The price gap between domestic and foreign markets is large, which can be regarded as a mature behavior.

However, this method can easily be seen through by users, causing dissatisfaction among old users.

The second method is to push high-priced products to high-consumption user groups based on the consumption habits of old users, and gradually improve their consumption levels on the platform.

For low-consumption user groups, various coupons and price combinations are generated to increase their consumption through small profits but quick turnover.

This method is relatively hidden and difficult to detect, making it difficult for users to provide evidence even if they want to defend their rights.

There are many other ways to kill people.

Different platforms, based on their characteristics, have their own set of familiarity killing methods.

They generally believe that old users have become accustomed to using this platform and will not leave easily.

So more money can be made on them.

However, when a new user comes here for the first time, they have no feelings for you. When they see that your fees are too high, they will leave immediately.

However, when they saw Luo Xiu doing the opposite, they suddenly felt confused.

If you have a large number of old users, then it is easy to say that you can live well by relying on old users.

But you are just a small website, a small circle, and you can't support yourself with just a few people.

If you want to make money, you definitely need to rely on a large number of new users.

"I don't think Luo Xiu can do well in every industry. He just can't do video platforms."

"But he can do so many things well, which is already very impressive."

"Yes, no one is perfect, there is no need to be so harsh on him."

"If it's just this one failure, of course there is no need to criticize him harshly, but if he fails next time, and if he fails again the next time, it means he is no longer good."

…

These comments from the industry reached the ears of Bilibili employees, and everyone suddenly felt a lot of pressure.

Since the platform was acquired by Luoxiu, these employees have moved out of the original narrow offices and moved to this heavenly office building.

The new boss gave them complete laissez-faire and let them do what they wanted to do.

Let’s work together to build this platform into our dream home.

Therefore, in the past two months, everyone has been full of fighting spirit, the platform has become better day by day, and there are more and more like-minded users.

Even though it was hit by external traffic some time ago, they quickly raised the threshold and the platform quickly returned to calm.

Now that they heard these rumors, they suddenly felt that they were too willful and did not take the interests of the big boss into consideration.

In order to build your own ideal home willfully, you forget to make money for your boss.

Have you betrayed the trust of your big boss?

So at the weekly meeting within Bilibili, someone asked Lao Chen: "Should we slightly relax the entry threshold for members and make the data reports look better?"

"We don't need external financing for the time being, so why should we pursue good-looking data reports?" Lao Chen said in confusion.

"To make the big boss feel at ease. After all, he has spent so much money on us. If there are no results for a long time, I'm worried that he will have objections."

Another employee also said: "Outside capital also has a very poor evaluation of us, which makes the boss's face a bit difficult, right?"

After hearing this, Lao Chen laughed, "Don't worry, the big boss sees further than those critics, and he sees further than us. He will not pursue the good looks of the current data, but will see whether our foundation has been laid."

good."

He paused and continued: "As for what outsiders say, we don't have to listen to them. Time will prove that we are right. The only thing we have to listen to is the opinions of users."

"If we continue to do this, the big boss really won't have any objections?"

Everyone is still not so reassured.

"Do you understand Big Boss or do I? If I say it's okay, it'll be okay!"

…

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