Rebirth begins with e-commerce

"Mr. Luo, our site B currently has too few users and needs to attract external traffic. I hope to get cooperation from other branches of the group."

At the quarterly meeting of Pinru Group, Lao Chen tried his best to fight for resources for himself.

For the leader of a company, he needs to have strong resource integration capabilities.

Now that station b is backed by the big tree of Pinru Group, of course it must find a way to make good use of the group's resources.

"Then how do you need them to cooperate?" Luo Xiu asked.

"It's like this. I made an information flow advertising plan for headlines. But a few days ago, Mr. Zhang quoted me a very high price, which was hard for me to accept. How could I be cheating my own people?"

What's going on?"

Zhang Cheng, who is in charge of the Toutiao News app, heard that he was mentioned and immediately responded: "Our advertising pricing for thousands of impressions is approved by the boss. If you think our pricing is too high, you can give feedback to the boss. I don't have it here."

Any comments.”

"I didn't say your pricing is unreasonable. It's just that Bilibili is still a baby. It needs milk and the care of all the big brothers and sisters. When we grow up, we can feed back to other group subsidiaries."

…

The two sides soon quarreled over this matter.

For Lao Chen, a crying child has milk. He is sure that the group will give priority to the new members. If he does not pay more attention at this time, it will be more difficult to obtain resources in the future.

For Zhang Cheng, his KPI mainly comes from advertising revenue, so he cannot let others do it easily.

Moreover, sacrificing his own traffic and feeding other subsidiaries of the group will not do him any good.

"Okay, I get it."

Luo Xiu interrupted their quarrel, "I want to say something to Lao Chen first. Flow is the last thing you have to consider solving. Don't always worry about there being no flow. Flow is water, and what you have to do now is to dig the pond.

The deeper the pool is, the more water it can hold in the future."

Chen Rui explained: "We have been working on building a pool, including server expansion, new UI design, system optimization, etc. I think digging a pool and attracting running water are two things that can be done at the same time. I also

I hope to get support from the group.”

"What you just mentioned is more about hardware work. Have you ever thought about further expanding the content? Are your up owners enough? In addition to videos, have you ever considered joining live broadcasts?"

"I have indeed thought about it, but doesn't our group already have a tiger fighting platform?" Chen Rui was a little confused.

Although he wanted to grab resources, he never thought of fighting among himself.

"Users of the Douhu platform are now more interested in game live broadcasts and some outdoor live broadcasts. For some anchors who prefer the two-dimensional style, they have never been able to get ahead in Douhu. You can guide them to station B."

"Zhiyin has bought a lot of music copyrights, and you can use them too."

"We have a video production team and an internet celebrity training plan, which can be a great help to Bilibili."

"Don't just focus on traffic, our group actually has many resources that can be interconnected."

After hearing this, Chen Rui suddenly realized, "I understand, I will come up with a complete plan later."

Sometimes when people are in the middle of a game, they don't see things so clearly.

After Luo Xiu’s guidance, Xiaopo Station once again ushered in a major revision.

First, a new live broadcast section has been added.

It is full of live broadcasts of beautiful ladies singing and dancing.

Secondly, those video bloggers who were fostered outside finally have a home.

Suddenly there were a large group of high-quality up owners on the website.

Food, entertainment, travel, dancing, singing... greatly enriched the content of the website.

Originally, those old users only followed a few outstanding up owners, and after reading them, they could only look forward to a long period of updates.

Now that they see so much excellent content all of a sudden, they are going crazy with joy.

"After being acquired by Pinru Group, things have really changed!"

"This is called ****!"

"It's great to have money, I like it."

"You were scolding me before, saying that it has become more commercialized after changing the boss, and that capital has ruined everything."

"Nonsense, I always felt that Luo Xiu could definitely make this little broken station better. When did you ever question him?"

…

The affirmation of users has made this small website more determined to produce content.

However, in this era, it is still difficult to monetize Internet celebrities.

The website takes their creations and contributions for granted.

I think it is a gift to them that the website provides them with a platform.

In the end, countless excellent up owners were forced to give up their online identities and go out to work to support themselves.

Chu Chu is a slightly famous up owner on site B, and is sought after by many netizens on the site.

Many fans follow his updates every issue, and he also enjoys this job.

Until not long ago, his father called him from his hometown and urged him to go home and get married.

His father's phone call broke his defense.

He thought about how he was now living in a small rental house in the city, living a life without a meal. How could he support other girls?

Because of this phone call, he has been hesitant to give up this identity that takes up a lot of his time.

Let yourself return to life and work hard to make money to support your family.

…

There are many up owners like Chu Chu, some of them stick to it, and more are succumbed to life.

In the past, Chen Rui felt sorry for these lost up owners.

He also knows that if you want these up owners to continue to produce works, you can't just rely on generating electricity for love, but also need special support.

This allows them to make a little money to survive when their creations have not yet received sufficient returns.

But the company itself is very poor and cannot support them.

Now that the company was acquired, he just mentioned it to Luo Xiu, who didn't say much and directly allocated 100 million special funds for the support of the up owner.

Money can make the world go round.

After the announcement came out, Chu Chu, who was preparing to pack up her things and check out the rental, immediately decided to give herself another chance.

Many up owners who have left have started to update again.

Those up owners who originally updated monthly or annually, immediately changed to weekly updates.

The content of the website is getting richer and richer, and it is finally time to attract traffic on a large scale.

Luo Xiu has always said that traffic is the least important thing to him, but his methods of diverting traffic are always ahead of others.

In a very short period of time, the number of users on the website increased explosively.

The traffic coming from Tieba, forums, Weibo, and other app clients can be said to be a mixture of people from all kinds of people.

Moreover, the traffic from different platforms has their own characteristics, which has a strong impact on the culture of Xiaopozhan.