Rebirth begins with e-commerce

The days are passing by, and Double Eleven is getting closer and closer.

Everyone found that the brands under Pinru e-commerce still had the same prices without rectification.

Merchants couldn't help but wonder: "Is Pinru really that stubborn?"

"Even if you are a die-hard, you should stop investing in promotion and reduce losses."

"I really don't understand. They are selling ads so hard now that they won't be able to participate in Double Eleven. Isn't this money wasted?"

…

Pinru is a big mountain that weighs on many merchants. As long as Pinru enters any category, merchants in that category can only consciously retreat to second place.

If Pinru had a falling out with the platform, these colleagues would definitely laugh from ear to ear.

It's just that Pinru's behavior now makes them feel a little strange, as if nothing happened.

The media didn’t know where they heard the news, so they rushed to confirm with Ali:

"I heard that Alibaba is worried that Pinruxi and Fantuan are developing too fast and will take measures against them. Is this true?"

"Of course this can't be true."

An Alibaba spokesperson strongly denied it, saying: "In our view, Pinru is an endlessly flowing Yangtze River, and we at Alibaba are the sea. The sea will never reject the Yangtze River, and welcomes more Yangtze Rivers to merge into the sea."

"Aren't you worried that they will grow too fast and threaten Alibaba's position?" the reporter asked again.

"If we at Alibaba don't have this capacity to accommodate people and don't embrace all rivers, it will never become a sea and can only be a pool of stagnant water. We hope that more merchants like Pinru will appear in this industry, instead of suppressing these merchants."

After hearing their answers, the reporter ran to ask Luo Xiu:

"Mr. Luo, Ali said that they are the sea, but you are just a small river in comparison, which is not worth mentioning in front of them. What do you think of this analogy?"

Alibaba's spokesperson did not originally mean this. The reporter deliberately misinterpreted his words in order to add insult to injury.

Of course Luo Xiu would not be fooled, and asked with confusion on his face: "Did they really say that?"

The reporter hesitated and said: "Probably... almost... they did say similar things."

Luo Xiu smiled and said: "I don't know what they said, but in my eyes, Alibaba is a role model for our industry. They have the highest ethical standards and will never do anything that harms the development of the industry.

"

"But there was news before that Ali was going to suppress Fantuan?"

"I have not received any information in this regard, and I also believe that Alibaba, as the big brother in the industry, must hope that the industry will develop healthily and let a hundred schools of thought contend, rather than stand alone."

After the interviews between the two sides came out, those businessmen who wanted to see them fight were dumbfounded.

What are you doing?

Why did they start kissing each other while they were spanking?

What about the two couples acting?

Even the people in Pinru’s e-commerce department are a little confused about the situation.

Lu Tianyun ran over and asked Luo Xiu: "Boss, why do you feel that Ali's attitude towards us is like a girlfriend's face, changing at any time?"

"Is this so surprising? In business, we always pursue maximizing profits, and it depends on what is best for them."

Luo Xiu turned his head and glanced at Guan Shiyu, and continued: "The analogy you just made is wrong. My girlfriend's face didn't just change."

Lu Tianyun quickly flattered her and said, "Of course the boss lady's face looks so beautiful every day. What I just said is my girlfriend."

"I'll give you full marks for your performance this month." Guan Shiyu raised her phone and said, "In addition, I will send what you just said to your girlfriend."

His girlfriend is also in the company and it is an office romance, so everyone often makes fun of her.

Lu Tianyun said with a bitter face: "Boss lady, you should deduct my performance!"

…

…

The Double Eleven crisis has been solved this time, but it also exposed Luo Xiu's very important trump card.

This trump card is the hundreds of merchants located in Lingnan E-commerce Industrial Park.

They are distributed in various categories on Taobao, and their sales rankings are very high.

Alibaba used capital to build a huge trading platform, and hundreds of merchants relied on the platform to develop and grow.

If Ali is compared to a giant, then they are like the veins in the giant's body.

What's even more frightening is that these hundreds of merchants are all controlled by Luo Xiu and have become Pinru merchants.

His original plan was to have as many merchants and brand resources in his hands as possible.

Because for a platform, there are two most important things.

1. Business.

2. User.

If there were not countless developers developing software for iOS, then the Apple phone would be just a little better than a brick.

If the iOS platform has no users, it cannot support this group of developers.

If Huawei wants to develop its own system in the future, the biggest difficulty will be its own ecosystem.

They already have a huge number of users, but the ecosystem cannot be built immediately. They can only rely on the original Android ecosystem first.

The same goes for e-commerce platforms.

Without thousands of merchants, the Taobao platform would be nothing.

And if there were not countless users, it would not be able to support so many merchants.

Currently, e-commerce platforms are losing money and need to absorb investment and rely on huge amounts of capital to develop and grow.

Taobao has just become profitable, and it is basically not making much money, while JD.com lost 2 billion last year alone and will not start to make profits until 2016.

Since the platform is losing money, the merchants will naturally make money.

In the early days of e-commerce, it was easy for merchants to make money.

When Didi first came out, it was easy for drivers to make money.

But in the later stages, when the platform began to dominate and profits increased year by year, life began to become difficult for merchants.

Luo Xiu's plan is to "raise troops for the enemy" in the early stage and make money as a merchant on Taobao, JD.com and other platforms.

At the same time, it also controls some of the top merchants.

Then go on to create traffic platforms such as headlines, live broadcasts, short videos, etc. to acquire users.

In this way, with both merchants and users, developing your own e-commerce platform will get twice the result with half the effort.

Now that these merchants have been exposed in advance, Ali has temporarily given up its suppression of rice balls.

It also alerted them.

They will definitely take action and will not let this hidden danger remain in their bodies.

Originally it was to "raise troops for the enemy", but now these "soldiers" are likely to be gradually recruited by them.

Originally, I wanted them to help raise the child, but as they raised it, they might actually become someone else's child.

Time is running out.

Rice Ball's growth rate must be accelerated, and then he can take the children back and raise them himself.

Luo Xiu thought of this and couldn't sit still anymore. He got up and walked to Fantuan's office floor.

This kid Li Shan hasn't been beaten for a long time, so he is probably a little itchy, so he needs to be put under some pressure.

In addition, this Double Eleven is also a big test for rice balls, and Luo Xiu must personally take charge.