Rebirth begins with e-commerce

"I know all your opinions." Luo Xiu looked at everyone and said calmly, "Some people think we should give in, while others think we should resist."

“to        or   not   to     be,that      is     question. Survival or destruction is a question.”

"Submission or resistance is also a question."

"Actually, have you discovered that not all questions in the world have correct answers. Most of the time, we choose one wrong answer among all the wrong answers."

"Stay at the company and work overtime, or go back to celebrate your girlfriend's birthday?"

"Be filial to your bed, or go out to work to support your family?"

"Do everything go bankrupt to rescue, or announce the abandonment of treatment?"

"Why do we always face a dilemma in our lives?"

"Does there be a third and fourth answer in our lives?"

"Actually, there are some. We study hard and work hard, aren't we creating more possibilities for our lives?"

“The stronger we are, the more choices we have.”

Speaking of this, everyone looked up at Luo Xiu.

They knew that the boss was not giving everyone chicken soup for no reason, and that there must be tasks assigned.

"Back to the situation we are facing today, if our brand influence is higher or our rice balls are stronger, we will not fall to the point of choosing one of two."

Lu Tianyun said in a speech: "But there are only ten days left on Double Eleven, and we can't make a significant improvement in a short period of time!"

The same is true for others, not that everyone does not work hard.

It is already a result of great effort to achieve this level.

The group has grown very fast, but no matter how fast it is, it is just a company that has been established for more than four years.

Even if you are a talented and a martial arts genius who has seen it once in a century, the villain boss doesn't give you time to practice and upgrade, and just slapped you to death with one palm, and you have no choice.

Luo Xiu said coldly: "Time is a disadvantage for us, but if this disadvantage is used well, it can also become an advantage."

"Boss, please tell me what your plan is!"

Luo Xiu nodded, stood up from his seat, walked to the whiteboard in the conference room, and drew a big circle.

"This circle is Ali, he is very strong."

Next he drew two very small circles next to him, one with Pinru and the other with rice balls.

"This is us, compared to Ali, very weak."

"Our colleagues in Pinru were worried and afraid to hear that Alibaba was going to force us to take sides, and were afraid of losing the pit of Double Eleven this time. But have you ever thought about it from Alibaba's standpoint, are they also worried about losing us?

”

Luo Xiu continued to draw a circle, which was only half the size of Alibaba, and the word Jingdong was written in the circle.

"Mr. Luo means we want to join forces with Wu to fight against Cao? But..."

Lu Tianyun didn't say anything later, but his meaning was very obvious. Judging from the area, rice balls, Pinru, JD.com... all the circles added up are still far from Alibaba.

Luo Xiu shook his head and said, "I mean, Alibaba is not without its competitors now. They changed Taobao Mall to Tmall, all for competition with JD."

"We can be a hedgehog. Whether Ali is a cat or a tiger. If we bite our little hedgehog, we will definitely die, but we can also stab him in the mouth before death."

"At that time, Goudong will definitely not miss this opportunity, and he will definitely take the opportunity to bite him behind his back."

Now Alibaba and JD.com have not opened up much of a gap, and both sides have advantages in different fields.

If there are a few years, Alibaba will have no worries and can say arrogantly: You guys go together, I will fight ten.

"Start now, we will arm all the spikes we have accumulated over the years!"

Luo Xiu finished this sentence loudly and began to assign tasks.

First, continue to communicate with Alibaba and show your attitude, either continue to give us the best pit, or we will not participate in this year's Double Eleven.

Return the option to them.

Second, contact the major brand operators to add advertising budgets and goods.

Pinru is also the general e-commerce distributor of traditional brands such as Nike and Procter & Gamble. Now the stocking for Double Eleven has been sent to Pinru's warehouse one after another.

The amount of these goods is too large, and Luoxiu doesn't have that much money to pay for the goods, and they all adopt the model of goods first and then payment.

According to previous cooperation, they are not worried about not being able to sell this batch of goods, and they are not worried about the payment.

Now Luo Xiu told them directly that we either sell more than we plan to sell or we don’t sell anymore.

If you don’t sell it, Pinru E-commerce will definitely die, and the payment you owe you will naturally not be paid back.

If you don’t want Pinru to explode, you can only cooperate with Pinru’s actions.

Third, go to Lingnan E-commerce Industrial Park and bring more merchants onto the warship.

Most of these businesses have started their own businesses from Pinru, or students from Luoxiu, who have heard Luoxiu give lectures.

More importantly, the brand they hold is subcontracted by Pinru and controlled by Pinru.

Their goods are all placed in Pinru's warehouse and are shipped by Pinru Cloud Warehouse.

Over the years, Luo Xiu has done his best to provide them with various services such as brands, funds, venues, etc., but it is not just a little service fee.

Instead, it forms an indivisible group.

These hundreds of brands are hugged tightly, and each brand is equivalent to a sharp thorn.

...

Double Eleven is getting closer and closer. The hundreds of brands directly and indirectly controlled by Pinru e-commerce have not only not decreased in the promotion of Double Eleven, but are constantly increasing.

Countless consumers add their goods to the shopping cart in advance, waiting for payment.

This is a foreseeable huge sales.

Alibaba still needs capital support at this time, and Double Eleven has considerable significance for them.

Capital’s investment in Internet platforms is not about current profits, but about future growth potential.

The greatest significance of Double Eleven is to create a story for capital and tell capital where the potential of e-commerce lies.

Now on Double Eleven, they can sell 10 billion yuan in one day, so in the future they may sell 10 billion yuan every day.

In order to keep this story going, they can pull out more than ten acres of rice and pile it on one acre of land.

If on Double Eleven, all the hundreds of brands controlled by Luo Xiu disappeared on Tmall, and customers would not be able to buy these products on Tmall.

In addition to the loss of a large number of customers to platforms such as JD.com and Rice Tuan, what is more important is that it will cause natural loopholes in the story of Double Eleven.

If you want capital to believe your story, you must always fulfill your promises.

This year is 20 billion, next year is 35 billion, and next year is 60 billion...

The screenwriter has already written the script and the movie has been filmed halfway, so the actors have to stop doing it.

No matter what method is used, this data must be continued before the story can be told.

Now Luo Xiu said: I have already realized that I am eating, so would you be stabbed in your mouth?