Rebirth begins with e-commerce

Rice balls have two main businesses.

The first is the takeaway business.

The second is group buying of goods.

After the Thousand Group Battle of Commodity Groups, the product group buying has developed very fast.

However, since Taobao launched Juhuasuan, the growth rate of group purchase of rice balls has begun to decline significantly.

However, rice balls also have their own advantages, which are the same-city delivery based on delivery guys.

In first- and second-tier cities, customers buy daily necessities and food is very convenient.

It can be said to be a mobile life supermarket.

In addition, the rice ball has become the first launch site for new digital products.

With these two pillar categories, Rice Tuan has always firmly occupied a place in the e-commerce platform.

However, relying solely on these two major categories can only be more successful than progress but less progress.

Luo Xiu came here this time just to beat Li Shan and let him have some snacks.

Different people have different management methods.

Like Yi Qingfei, he needs to be given more affirmation.

Li Shan is the opposite. He is prone to floating around and feels uncomfortable if he doesn't scold him.

However, his growth rate is also the fastest, making people less and less likely to find out his faults.

Luo Xiu walked into the office floor of the Rice Tuan and saw the simple bed on the aisle of the workstation.

It is obvious that because Double Eleven is approaching, many programmers have to work overtime until late at night and even sleep in the company.

Seeing the employees working so hard, Luo Xiu, who came with a striking look, was a little difficult to speak.

After all, people's hearts are full of flesh.

The boss's heart is...

No, the boss has no conscience?

Luo Xiu glanced at the eyes and saw a few takeaways next to him. Then he flipped through the bag and found a card with a positive review of 5 yuan in cash back.

Anyone who has bought this thing on Taobao or ordered takeaways understands it.

In order to make the store's positive review score higher, merchants often come with a card with a positive review and cashback. Customers can get a cashback of a five-star review.

After all, when you open the takeaway app, you will see stores with ratings below 4 points, and you don’t want to click in and buy them.

So some merchants have obtained higher ratings through positive reviews and cashback.

Most consumers are too lazy to give ratings, which also allows merchants who make good reviews to get high ratings of 4.8 or even 4.9 even if their products are not that delicious.

On the contrary, even if the things in your store are delicious and affordable, the ratings are not as good as those stores that make good reviews and cashback.

Luo Xiu took this positive cashback card and walked into Li Shan's office excitedly.

"Brother Xiu, why are you here?"

When Li Shan saw Luo Xiu for the first time, he immediately stood up from his seat, brought a stool to ask the boss to sit down, and then ordered the secretary to pour tea.

"I just saw this thing in the takeaway."

Luo Xiu handed over the cashback card with the positive review.

Li Shan took the card and took a look, "It's a return of five yuan, this is really generous."

"This is not generous, but it means that the store's goods are very poor. It requires a five-yuan return to allow customers to give positive comments against their conscience. Why should our platform tolerate such stores continuing to exist?"

"This..." Li Shan was speechless for a moment, "Other platforms have good reviews and cashbacks. This is just a means of operation for merchants."

"Are you stupid on other platforms?

Luo Xiu's tone became stern:

"First, customers order takeaway, the first thing they value is the store's rating. We set up this rating system to help customers choose better stores, and the result of a cashback from good reviews is to feed customers shit."

"Second, the wool comes from the sheep, and the cashback is also rebated by the positive reviews, but honest customers who are unwilling to receive the cashback are equivalent to losing money."

"Third, customers who are willing to get cash back need to join the group in order to get the wool cut from themselves, take screenshots for customer service, do tasks... they waste a lot of unnecessary time just to get back their money."

"Fourth, do business honestly and don't want to be a store that is cash-back, and the ratings are not as good as others, and they are eliminated by other stores."

"Fifth, those who do business honestly have been eliminated, and the rest are shops with cashback. Everyone returns to the starting point, but each store needs to arrange an extra person to rebate the customer, and an additional labor fee is spent every month."

Simply put, no matter whether it is the platform, honest merchant, dishonest merchant, honest customers, or dishonest customers, they are not benefiting.

Luo Xiu used to do e-commerce, and he hated cashback like good reviews.

Because since the rating is to help customers choose products, it is also to help merchants discover their own shortcomings.

Through ratings, you can discover your shortcomings in your service or product and then improve it.

However, after a positive review is refunded, the scoring system will become invalid.

What makes people speechless is that even if you don’t get cash back, some customers will ask you for cash back, otherwise they will give you a bad review.

"If the law cannot be fair, then crime is the only option."

"If our platform defaults to this injustice, then honest merchants want to survive and abandon their conscience is the only choice."

Li Shan lowered his head and endured Luo Xiuyitong's output.

When he works overtime in the company, he will order takeout through rice balls.

Of course, as a rice ball, you have to pay for ordering takeout, and you can't add a few zeros to your balance through the background.

His takeaway also has such a cashback card with positive reviews.

Of course, he would not ask the customer service for cashback for the two or three dollars, but he would also tolerate an appointment in his heart and feel that he had paid the cashback for the meal.

However, he used to receive cashback cards when he bought things on Taobao, and he was used to this phenomenon.

Those who do e-commerce platforms regard Taobao as a benchmark. Since this phenomenon exists on Taobao, it is normal.

Therefore, I didn't think too much and threw the cashback card into the trash can.

Now that Luo Xiu said this, he suddenly felt that he had overlooked a lot of things.

"Brother Xiu, don't worry, I will definitely rectify this phenomenon. If it cannot be rectified, I would rather remove the scoring system."

Luo Xiu nodded, "You can do it yourself. I'll come here this time mainly to see how you are preparing for Double Eleven."

"All aspects are prepared and ensure that there will be no mistakes."

In Li Shan’s view, Double Eleven is coming soon, and everything you should do has been done. And no matter how big a marketing campaign is done at this time, there is no more goods to sell.

"It's okay before Double Eleven, what about after Double Eleven?"

"after?"

"Yes, the role of Eleven is not only to sell goods, but more importantly, to expand the influence of our platform and greatly increase the number of platform users."

"Brother Xiu, just say whatever you have plans and don't keep it aside."