Rebirth begins with e-commerce

"If you think Party A is all stupid and thinks you can fool me with this kind of trash copy, then we don't need to continue talking."

After Luo Xiu finished speaking, he stood up and left with his sleeves.

In fact, he was so angry not because the people in these advertising companies were too bad.

But these people are obviously very talented, but choose to live in vain.

Luo Xiu has read some of their previous works, the books, articles, and Weibo they wrote, so he is so talented that he chose to cooperate with them.

When they are angry, they are angry that they do not fight. They can clearly write excellent copywriting, but they take out a bunch of garbage to show them to others.

Do they think I only deserve this garbage?

I feel that we stupid XA party will not appreciate it even if we take out good things, so we might as well give us some garbage that we can appreciate?

I give you money to make you scold me behind your back: Is stupid x, do you want this kind of trash?

...

After Luo Xiu left, the remaining people in the conference room looked at each other in an awkward atmosphere.

Especially those colleagues in Pinru Marketing Department, they have never seen the boss lose his temper, but they have never seen the boss get so angry with outsiders.

Most of the time, I send people out with a smile, and then turn to my employees and say to my employees: This company is not good, so there is no need to cooperate.

Now that the boss is angry and leaves, they can't give each other a look like the boss.

I have to stay and clean up this mess carefully and find a way for them.

Avoid affecting the company's reputation because of this matter.

Therefore, I could only squeeze out an awkward smile and said to the other party: "Our boss attaches great importance to the naming of good voices. He is a little anxious. Don't take it too seriously. I also believe that with your ability, you can definitely produce better works."

"Understanding is a promotion project worth tens of millions of yuan, and anyone else will be anxious."

"Or why we will end here today's meeting. What's going on in the group? Let's talk about it in the group?"

"Okay, then we'll go back first."

"I'll send you there."

"Please stay, please be welcome."

It seemed that nothing had happened to a group of people, and they shook hands and said goodbye to each other.

This is the world of adults. Even if you scold the other person thousands of times in your heart, you still have to greet him with a smile on the surface.

...

...

Zheng Jianhua took his employees into the elevator.

One of them said angrily: "What is that Luo finally? He taught us how to write copywriting?"

"That's right, it was so nice at the beginning, saying that respects the opinions of professionals and avoids guiding experts as outsiders. Are you guiding us experts now?"

"Forget it, it's not the first time we've dealt with Party A. We've long been used to them saying something and doing something."

"Then he can't say that our copywriting is trash?"

At this time, a loud voice came from the small TV where the advertisement was broadcasting in the elevator: "Looking for a job, go to 58.com..."

After hearing this, several people from the advertising company all fell silent and did not speak for a long time.

It was not until I walked out of the elevator that someone said, "This copy is indeed a bit rubbish."

"Don't we usually scold this kind of advertising trash in the company every day?"

"We scold this kind of advertisement every day, and then write this kind of advertisement to Party A every day. Are we a little scolding ourselves?"

"That can't be entirely blamed. Even if we write a good copy, Party A doesn't want it. Party A likes this. What can we do?"

Then everyone was silent again.

The more they thought about it, the more they felt that Mr. Luo was right, and he did not come up with a good copy.

It’s just that someone scolded him and immediately admits that it’s his fault. This is a bit difficult.

People are more able to find faults from others and it is difficult to admit that they have problems.

"Actually, Mr. Luo said something is reasonable. Our copywriting is indeed not very good."

"We can't blame us all. He kept saying that he believed in our profession and did not explain clearly what kind of copywriting he needed. Of course, we can only come up with a copy that most bosses will like."

At this time, Zheng Jianhua, the boss of an advertising company, finally spoke, "This is our problem. We are thinking about what kind of copywriting the boss of the Party A likes every day. How can we write a real good copywriting?

This copy will be broadcast on TV. When facing thousands of ordinary audiences, the first thing we need to consider is whether ordinary audiences can be impressed by our copywriting.

A truly good copywriting is not to impress the boss of Party A, but to impress thousands of consumers."

Everyone understands this principle.

But the more realistic question is whether the payment can be settled, and the most important thing is whether it can impress the boss of the Party A.

The boss of Party A doesn’t like it, so no matter how good the copy is, it won’t be used.

"I have known this Mr. Luo. He started out in Taobao. The copywriting and design of their store pages are obviously two levels higher than their peers, which shows that their boss is truly aware of it."

Speaking of this, they felt even more uncomfortable.

If they are despised by an outsider, they will not feel uncomfortable, and at most they will curse behind their backs: Party A is stupid.

Only when being despised by insiders really hurts them.

After so many years of advertising creation, I have received so much praise in the industry and have been worthless.

The key is that people are right.

I am the stupid one.

"We cannot be looked down upon by him. We must come up with a copy that can truly impress ordinary consumers and let them know that our beauty is not a false reputation."

"Yes, we can make good things too."

"You guys have a good idea to be able to have this." The boss said, "Has anyone ever used this Rice Tuan app?"

"Their takeaway is done well and has a wide coverage in Yangcheng. Many colleagues in our company use it to order takeaway."

"The main advertisement they want to buy goods this time is group buying. Have anyone ever bought anything on it?"

"Mobile phones, Apple and Xiaomi are all first-time in Rice Tuan. It is difficult to grab other platforms. We bought mobile phones in Rice Tuan, and the discounts are also high."

"Mobile phones are a good entry point. In addition to mobile phones, have you bought other products?"

Everyone shook their heads when they heard the boss’s question.

I am still used to buying other products on Taobao and JD.com, and I use less rice balls.

"How can we write a good copy without fully understanding their products? I'll give you a few reimbursement amounts of 1,000 yuan per person. You can use them to buy any product on rice balls. We will start brainstorming in two days."

"Thank you, boss!"

"We must take this project down and we can't let others beat you up."

Zheng Jianhua's voice was not loud, but everyone was very angry when they heard it.

This is not just a matter of advertising production fees, but also a fight for dignity.

Of course, it is absolutely impossible not to pay.