Rebirth begins with e-commerce

In the eyes of advertising companies, the time set by Party A is very tight every time, and then he urges the manuscript every day.

In the eyes of Party A, everyone in the advertising company has serious procrastination. If you don’t urge him, he will dare to continue to delay.

After several urgings, they came to Pinru again with a plan.

After all, it is related to the delivery of tens of millions of advertising costs, and Luo Xiu must attend the meeting.

Then he regretted it.

The advertising company took out a ppt of more than 50 pages, and talked endlessly for two hours from the market positioning of rice balls to the 4p of marketing.

His hypnosis skills are comparable to those of advanced mathematics classes.

If it weren't for the beauty of PPT who was pretty enough, many people would probably have fallen asleep.

Luo Xiu thought to himself, do they think that if PPT is done shorter, customers will feel that the money is not worth spending?

It’s like a barber shop tony teacher will be divided into several levels. In addition to the fact that the director and the ordinary hair stylist are much more expensive, the hair cut time will be particularly long.

He also asked him to trim his bangs, and the ordinary hairstylist just cut it a few times, while the director had to trim back and forth around the tuft of hair, wishing he could come one by one.

Two Tony teachers, A took a few minutes to cut a very good hairstyle, which costs 89. Customers will think that you have only used it for a few minutes. It is so expensive to charge me 89. Is this money too easy to make?

b It took more than an hour to cut out an ordinary hairstyle, and the same charge was 89. Customers will think that this is the hard money of others and it is worth it.

As a 4a advertising company, Gemei certainly understands this subtle psychology and specially made dozens of pages of ppt, making Party A feel that they have spent countless manpower and material resources for this plan, which is absolutely worth the money.

These dozens of pages of ppt are probably not made by them now. They have many templates themselves, and applying the templates becomes a new solution.

Luo Xiu didn't like to interrupt when others were talking about PPT, but he couldn't stand it at this moment, so he could only interrupt him.

"Wait, I'll ask you to help me think of an advertising slogan on the stage of the Voice of China, just one sentence. What are you talking about now?"

"Mr. Luo, this is true. We must first understand what kind of advertising slogans are good advertising slogans and the advertising slogans that are suitable for our brand. We need to have more analysis and research on the company, users and the market to finally come up with this advertising slogan."

"I think I can still tell whether it is good or bad. Even if you don't even do ppt today, you only bring me ten words. I feel comfortable listening to these ten words. Then take away one million advertising costs, one word of one hundred thousand."

Luo Xiu glanced at the four people across the street, "Even if you made a few hundred pages of ppt for me and a few million words of water, I don't like the last slogan, it would be worth it."

"Then...then let's jump to the last page!"

I saw a sentence on the screen: Good goods for groupings, use rice balls, welcome to watch the Chinese Voice of Chinese app that can be grouped with anything, which is named for you.

After reading it, Luo Xiu frowned and didn't say anything for a long time.

They seemed not satisfied when they saw the customer's expressions, and quickly explained: "The most successful advertising case in China is the advertisement of Naobaijin. For more than ten years, they have used an unchanging slogan to constantly brainwash users, making everyone's minds echo the simple and straightforward slogan "[Receive gifts only Naobaijin].

The same is true for our plan. Through repeated brainwashing, all viewers in front of the TV will leave the saying "Good goods, rice balls" in their minds."

Luo Xiu heard his words and let out a long sigh.

"I admit that Nong Platinum is indeed a very successful advertising case, but you have not explained the true essence of their success clearly. Its success does not lie in repeated brainwashing, but grasps the pain points of the target users.

Every Spring Festival, hundreds of millions of labor service troops in our country return from the city. They leave their hometown for a year and feel that they have not fulfilled their filial piety and want to do their best to do their filial piety during the Chinese New Year and give some gifts to the elderly.

This advertisement helped those lazy people solve the pain points of [I want to spend some money for my parents, but I don’t know what to give].

They don’t even have to understand what their parents are missing. Anyway, I have spent money on you, so I have been filial to you.”

Luo Xiu's words made the four people on the other side sweat and they didn't know how to respond.

They are all excellent advertisers, and of course they understand the cleverness of Naobaijin advertising slogans.

The reason why they only use "brainwashing" to illustrate is not because their level is only here, but because they think that Party A's level is only here.

This embarrassment is like a great master going to the bronze level to abuse the food, thinking that the novice will not move, so he threw a skill in a straight line, and the result was a huge gap.

Because the word brainwashing is the easiest to understand, everyone mentioned brainwashing slogans that everyone said brainwashing.

The advertising company can come up with a brainwashing slogan without any effort, and it is easy to convince Party A through the case of Naobaijin.

So we just turn on the TV and walk into the elevator and see brainwashing advertisements.

For example:

Looking for a job, go to 58.com.

Take photos wherever you want, and take photos from Platinum Travel.

This type of advertisement is divided into two parts. The first half of the sentence: What are you doing. The second half of the sentence: What is your name.

In this mode, everyone can become a copywriter.

Write copy with your eyes closed:

Read novels and go to Qidian app.

Do e-commerce and find product and operate on behalf of others.

Listen to music and use your soulmate.

Watch the news and make headlines.

If you can write a good advertising slogan so simply, do you still need an advertising company?

There is only one conclusion: 58.com and Platinum Travel Photography are all rubbish.

Customers will pay for Nao Platinum because people who buy Nao Platinum are not people who eat Nao Platinum. The advertisement does not need to explain what the benefits of eating Nao Platinum is. Anyway, it is not eaten by itself. I just need to spend this money to prove my filial piety, regardless of whether it is filled with sugar water.

58.com is looking for a job myself. Why do I go to 58.com instead of choosing other websites such as Liepin, Boss Direct Recruitment, etc.?

As a recruitment website, if you don’t tell the user why you choose, it’s a bad advertisement.

The advertising slogans for the rice balls are the same, [Group Goods, Use Rice Ball]. Taobao also has Juhuasuan, Meituan also has group purchases, and JD.com also has group purchases. Why do new users need to download rice balls?

Even if you brainwash others every day, the effect of this kind of advertising is destined to be very low.

Luo Xiu believes that advertising companies understand this principle, but why are there such brainwashing advertising on the market?

Because this kind of advertisement is easier to do, just convince the boss of the Party A through a set of lies.

This set of lies was originally very low-level, but as many people were told, it became the truth.

So everyone regards it as the truth.

So our ears are contaminated by this kind of junk advertising slogan every day.

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(ps: Have you been doing it recently? I think what I have written recently is all about the dry goods?)