Rebirth begins with e-commerce

The rise of a new thing always requires constant exploration.

It is also common for orders to be changed morning and evening.

Luo Xiu knew that Taobao’s reform was not aimed at Pinru, but at their biggest enemy, JD.com.

During this period, there have been more and more rumors about Taobao selling fake goods. In contrast, JD.com has always claimed to be genuine and good.

Therefore, Taobao has issued a slogan to vigorously develop mall stores and create 10,000 products to compete with JD.com.

However, Pinru did not appear out of thin air.

It cannot be created in a short time.

Taobao has a way of doing things that is both its strength and weakness, and that is to achieve the goal by any means necessary.

Now that the goal has been set, it must be achieved immediately.

Taobao's users cannot increase rapidly in a short period of time. If you want to create a large number of products in a short period of time, you can only redistribute traffic.

Only the interests of some merchants can be sacrificed to allow other merchants to profit.

The first way is to slaughter the fattened sheep.

Divide Pinru’s traffic and distribute it to other mall stores.

However, the total flow of Pinru is very large, but if it is divided into ten parts, each part becomes very small, and it is impossible to turn it into ten Pinru. Instead, the only Pinru will be destroyed.

The second way is to use the tens of millions of Taobao store traffic to feed those big brand mall stores.

Sacrifice the interests of ordinary Taobao c-stores and allow more brand mall stores to become giants like Pinru.

Let some big stores get rich first.

…

…

Lingnan International E-commerce Industrial Park.

There are hundreds of large and small e-commerce operating companies here, and most of them are old acquaintances of Luo Xiu.

Some people have listened to Luo Xiu’s lectures, some have left Pinru and started working on their own, and some have started e-commerce because of Luo Xiu.

Almost all of them are followers of Luo Xiu and members of the Lingnan E-commerce Association.

More importantly, the brands they operate are obtained through negotiations between Pinru and the brand owners.

Pinru invests in acquiring the goods from the brand, puts the goods in Pinru's warehouse, and Pinru delivers the goods...

Pinru provided them with funds, venues and a large number of services, and they also brought considerable profits to Pinru.

The interests of both parties are deeply tied.

There is a cafe in the middle of the industrial park.

These young people who are engaged in e-commerce like to sit here when they have nothing to do, chatting with colleagues they know or do not know, discussing new e-commerce rules, sharing, and learning operational knowledge.

The place is packed today.

Because they knew in advance that Luo Xiu was coming to give lectures.

At three o'clock in the afternoon, someone shouted: "Here we come!"

Everyone stood up and looked up, but no one was seen.

"Are you really here? Where?"

"Why didn't you see anyone?"

"Don't crowd, don't crowd."

"You were deceived and you haven't come yet?"

…

Everyone found out that they had been cheated and sat down cursing.

After a few minutes, someone shouted again: "It's really here!"

Everyone stood up again and repeated the scene just now.

As a result, I was deceived again.

On the third time, Luo Xiu really came. They thought it was fake again, so few people stood up.

Someone else said loudly: "What are you shouting for? It's not too late to wait until someone comes in."

Luo Xiu just stepped in from the door and said with a smile: "It seems that you don't welcome me here very much. Have you heard the rumors that Taobao is going to deal with me, and now you are eager to break off the relationship with me?"

Hearing this familiar voice, everyone had no doubts and stood up and cheered loudly.

"Mr. Luo, what did you say? We, Lingnan E-commerce, will always advance and retreat with you, Mr. Luo."

"Yes, if Taobao really wants to take action on Pinru, we will never agree."

"If Pinru falls today, it will be our turn tomorrow."

Luo Xiu raised his hands and pressed them down to calm everyone down, "Everyone, don't worry, Pinru will be fine. I'm not here to ask for help, but to bring you some great news.

"

"What's the good news? Tell me quickly."

"As everyone knows, Taobao is going to create a batch of Pinru stores. This is the best news for everyone. Our Lingnan faction must seize this opportunity and this rule reform to grow rapidly."

"Listen to what Mr. Luo said, this is actually an opportunity for us?"

"That's right, I'm here today to teach everyone to adapt to the new rules as soon as possible, so that our Lingnan faction can occupy more seats among the big Taobao merchants and become the first batch of stores to get rich."

"That's really great, please tell me!"

Many people left their seats and tried to squeeze their way to the front, fearing that they would miss something.

Xiao Zhuying, who originally left Pinru, has now signed a contract with Pinru, and received a brand to be operated on behalf of Pinru, as well as initial operating funds.

She has her own office in the e-commerce industrial park and has recruited her own team.

However, after the store's monthly sales exceeded 500,000, the growth rate became slower and slower. It has been unable to exceed one million, and it is urgent to find a breakthrough.

Now that he knew Luo Xiu was coming to give a lecture, he didn't care so much anymore and squeezed his way to the front.

Others had the same idea as her, and they didn't want to miss such a good opportunity.

This small cafe has become the mecca of Lingnan e-commerce.

The lecture lasts less than two hours.

After it was over, Luo Xiu solemnly said again: "E-commerce is a new thing, and its rules and gameplay are changing with each passing day. The knowledge I taught you today will be overturned next year and will no longer be applicable.

Therefore, you must not take my words as truth and continue to implement them mindlessly.

You must have your own judgment and the ability to think independently, and you must apply it selectively based on the actual situation of your own store.

Finally, your own mutual communication and self-study and research are more important than any instructor. This is also the main reason why the Yangcheng government established such an industrial park and gathered everyone in this place.

That’s all I have to say, have you made it clear?”

"It's clear, thank you Mr. Luo for sharing!"

"Thank you Mr. Luo!"

"Thank you Mr. Luo!"

Until Luo Xiu left, everyone still did not leave. Instead, they stayed in the cafe to exchange the views they had just heard.

This is a rare opportunity and everyone is very enthusiastic.

…

In addition to its own Pinru series of stores covering various categories, Luoxiu also operates a number of international and domestic first-line brands.

These are big stores, and they are destined to take advantage of this reform of rules to take sales to a higher level.

While he was eating meat, he did not forget the brothers in the industrial park.

Let them also take this opportunity to grow and consolidate the Lingnan faction's position in the e-commerce world.

When the time comes to take sides in the future, I will have more capital in my hands.

What's more, when they make money, they can also share in the profits, so why not?