Rebirth begins with e-commerce

Taobao has many new regulations, such as significantly increasing the cost of shopping mall stores, from the original annual technical service fee of 6,000 yuan to two levels of 30,000 to 60,000 yuan.

Establish a deposit system for merchants' breach of contract liability, and collect deposits of 10,000 to 150,000 yuan according to different categories.

As soon as the new regulations came out, small and medium-sized sellers complained. Some people said that if they froze 210,000 yuan a year on Taobao, plus the cost of getting the goods, depositing in the bank would make more money than opening a store on a regular basis.

At the same time, the search rules were significantly modified, causing the traffic of small and medium-sized sellers to plummet.

What is even more difficult for small sellers to accept is that negative reviews can be viewed in the comment area of ​​Taobao C store, but cannot be viewed in the mall B store.

This obvious preference for mall stores completely angered those small sellers.

On major forums and Weibo, small sellers complained and expressed their dissatisfaction with the new regulations:

"Do you think you have two barrels of oil and you can raise the price if you want?"

"When we first advertised that it was free to open a store and drove eBay away, we started charging fees in disguise. Where was the original promise?"

“We promised to serve thousands of small and medium-sized enterprises, but in the end, didn’t they favor large merchants?”

…

Lao Ma’s Weibo comments were filled with messages from small sellers asking him to come out and take charge.

However, these voices received no response. His Weibo only talked about rural education and environmental protection issues.

So merchants gathered in the yy chat group to discuss countermeasures together.

Some merchants went straight to Taobao headquarters and raised banners downstairs to protest.

The remaining people targeted the big merchants.

The attack method is simple and crude:

1. Clicking on through-train advertisements like crazy consumes the advertising expenses of big merchants;

2. Take photos of products from big sellers, fill in false addresses, give negative reviews for all, give them 0 to 3 points, and then apply for a refund.

…

They gathered in groups, unified command, and defeated them one by one.

That night, both those who were off work and the e-commerce merchants who were not off work participated in or watched the event with various moods.

"Pinru is going to be in trouble this time. Their store is the biggest, so they will definitely be the first to be attacked."

"They deserved their failure. A women's clothing brand now operates in all categories and is competing with us in all categories."

"I just took a look and all their stores are empty. Are they sold out?"

"It seems that they took it off the shelves in advance, and now the people involved in the operation have turned to attack Handu Yishe."

"Good news, the Handu clothing store has been captured, and the boss of Handu came out crying."

"Very good, report back again."

"Bao, Osha, and Qigege have also been captured one after another."

"That's great, it's a pity that Pinru escaped."

…

All kinds of news are flying all over the Internet, and it is impossible to tell whether it is true or false.

But when something like this happens, everyone is crazy.

The small merchants thought they had found an organization, while the middle-level merchants hoped that the big merchants would be defeated so that they could rise to the top.

The big merchants cried and said: We are also ordinary merchants, what are we guilty of? Why should we be blamed for the fault? Why should we destroy the jobs of more than 1,000 people? We also need to eat, and we also need to survive!

Each has its own interests and each has its own position.

…

At Pinru headquarters.

The lights in Luo Xiu's office were always on.

"According to statistics, from about 9 p.m. to 23:10, the number of refunds in 30 days reached 19,402 times for Osha, 13,985 times for Handu Yishe, 6,769 times for Qigege, and 17,601 times..."

Lu Tianyun reported to Luo Xiu the latest information he had obtained.

"Where is our store?"

"We followed your instructions, boss, to remove all the products from the shelves in advance and escaped this attack." Lu Tianyun said excitedly, "Boss, you are really amazing. You sent people to sneak into their combat group so that we can

Keep track of their actions."

Luo Xiu smiled: "What does this mean? I also had ten trumpets in the school forum and accumulated rich undercover experience."

"However, it is not an option for us to keep removing goods from the shelves and not selling them. Now the incident is getting more and more intense. Many small merchants have learned about this operation. The number of merchants in each major action group has increased from 3,000 to more than 10,000. The number of attacks

The scope is getting bigger and bigger, and many big business owners have spoken out against this kind of online violence. Do we also want to speak out?"

Luo Xiu waved his hand: "This is something caused by Taobao. They will naturally find a way to calm it down. We don't need to worry about them. We can just protect ourselves."

"I understand. I will continue to have people guard those groups and keep track of their movements."

Luo Xiu nodded, "Thank you for your hard work, go out and work!"

"Okay, boss!"

Luo Xiu then called Yi Qingfei over and asked him to organize a navy army and share the opinions on the Internet to avoid burning the flames of war on Pinru.

Several other big brands are in bad luck. If you can't live too comfortably, it will easily attract people's jealousy.

At this time, the navy needs to come out to set the pace and how much damage the promotional materials caused in this incident.

For those comments that damage Pinru’s reputation, please promptly reply below: Pinru is also quite innocent. They have just built ten Hope Primary Schools and are a conscientious company. Please don’t target them too much.

In the end, Pinru not only was not damaged in this incident, but actually won a lot of popularity from passers-by.

…

…

This event appeared suddenly and disappeared very quickly.

Taobao Mall reported the incident to the police and later stated in an announcement: There is evidence that this attack was deliberately manipulated by a group of people known as "Taobao Shopkeepers" in an attempt to force Taobao Mall to change the newly announced 2012 merchant investment renewal and rule adjustments.

There are also signs that the "drilling" and "malicious negative review" organizations that Taobao has severely cracked down on are also involved.

Luo Xiu has no idea what will happen next.

If there is a brief history of e-commerce in the future, then the history of this matter may be summarized in just one sentence.

Luo Xiu did not intend to comment too much on this, because he had a "big shop" stance and was destined to be impossible to be objective.

It is foreseeable that since the new regulations in 2012, e-commerce has ushered in rapid development.

Originally, many big brand owners looked down on online channels, thinking that they were a platform with chaotic prices, lack of supervision, and full of copycats, inferior quality, and fake products.

After that rectification, they began to understand and accept e-commerce channels.

Big brands have settled in and there are more and more big businesses.

For consumers, they also get better guarantees when purchasing products.

The general environment is developing in a better direction.

Pinru series flagship stores, many brands operated by Pinru e-commerce, and even merchants from the Lingnan e-commerce faction are the first to take advantage of the rules to make their business bigger.

The storm subsided.

On November 11, 2011, this special Double Eleven finally arrived.