Rebirth begins with e-commerce
306、Choose to stand with the egg
In the early stage, in order to occupy the market and squeeze out competitors, e-commerce platforms were willing to transfer more benefits to merchants.
Two dogs fight, play off.
So we can see that the platform loses billions every year, and only the merchants are making money.
Just as competition among live streaming platforms is at its fiercest, the value of anchors has skyrocketed, and each one of them has signed a sky-high contract.
It is the same now. In order to win the support of the Pinru faction, Jingdong would rather give up some of its own interests and give them more support.
Luo Xiu took Guan Shiyu out of the Jingdong office building and met a group of fellow merchants downstairs.
"Mr. Luo, what do you think of the meeting just now?"
Everyone looked at Luo Xiu expectantly.
They all want to know how this e-commerce leader chooses.
"What do you think? Aren't meetings just for listening?" Luo Xiu joked, "I admit that the concierge lady is pretty good-looking."
"Mr. Luo, we want to hear your opinion on choosing one of the two platforms."
"Everyone is very dissatisfied with this matter, and we are just waiting for a leader to speak out."
"Yes, we are all willing to follow you, Mr. Luo."
…
They said something to Luo Xiu on the surface, but in fact they wanted to help him out.
On the one hand, Luo Xiu represents hundreds of brands in the Pinru faction and has sufficient strength. On the other hand, he is young and impulsive, and will jump out if he is criticized for a few words.
When the platform really starts to liquidate, it will start with this leader.
At that time, these people who support the fire will "rebel" as soon as possible and seize the market that Pinru has given up.
Luo Xiu glanced at everyone and said seriously: "Between the tall and hard wall and the egg, I will always stand on the side of the egg."
This sentence was said by Haruki Murakami. He said, 'This wall is too high and too hard. When we don't know the truth, if we don't stand on the side of the egg, the egg will be smashed immediately.'
"Mr. Luo, do you mean to support JD.com? At present, JD.com is obviously the weaker party."
"It's obviously wrong for me to be weak and to be reasonable, but what I really want to say is that everyone is living a good life now because these two families have not yet decided the winner. When they decide the winner, they will start to think about it.
It’s a way to dig money out of merchants’ pockets.”
Luo Xiu left these words and left with Guan Shiyu.
The remaining people pretended to be enlightened and talked loudly:
"Mr. Luo is right, let's all follow Mr. Luo and join forces with JD.com!"
"Yes, although my family mainly sells goods on Taobao, we cannot let Taobao dominate."
"The weak do not represent justice, but between eggs and stones, we have no choice but to protect the eggs, otherwise the stones will turn around and hit us after dealing with the eggs."
…
They say this, but many people think in their hearts, you all go and join JD.com, I stand on Taobao, and then Taobao's resources are mine.
Even though everyone knows that it is in the interests of all merchants to stand on the side of JD.com and prevent Taobao from becoming dominant. But how can collective interests be as important as individual interests?
Since there is no guarantee that everyone is selfless, of course, one must first ensure their own immediate interests.
Therefore, everyone talks about JD.com, but in actual actions, these bosses will still give priority to immediate interests.
Moreover, for many businesses, they actually have no choice. They only have this little bargaining chip in hand, and giving up the immediate benefits means being directly eliminated.
…
On the way back, Guan Shiyu looked at Luo Xiu and said, "You are getting better and better at lying."
"When did I lie?"
"You just said that you want to side with the egg and the tall, hard wall. Didn't you mislead them by saying that you want to side with JD.com?"
"I did say that I would stand on the side of the eggs, but I didn't say that JD.com is the egg. Compared to JD.com and Taobao, we, Pinru, are the eggs. This time I stand on my own side." Luo Xiu spread his hands, "As for
How they understand it is beyond my control."
"Will anyone believe what you just said?"
"If you can deceive anyone, you're the only one."
"And you said you didn't lie?"
Guan Shiyu looked like she had finally caught you and laughed happily.
"This can't be called lying, because what I told is the truth."
"Have you evolved enough to lie to others with the truth?"
…
Luo Xiu and Guan Shiyu spent three days in the imperial capital. In addition to discussing cooperation with JD.com, they visited local physical shopping malls and Xiaomi's new office.
As an investor in Xiaomi, you have to pay attention to the progress of the project.
History has not gone astray. Luo Xiu watched the demonstration of Miui and saw the initial version of MiLiao, a chat software destined to be replaced by WeChat.
Xiaomi's first hand warmer is expected to be released in August this year...no, the first mobile phone m1.
In this case, Luo Xiu can rest assured to invest more.
Of course, this time, it is no longer an exclusive investment, but a joint investment from several capitals including Xiaoyu, Morningside, and Qiming.
After the work in the imperial capital was completed, Luo Xiu directly bought a flight ticket to Xihang.
"Why don't we stay here for two more days?"
Guan Shiyu sat on the plane, looking at the gray scenery outside the window.
"It's better to say goodbye. If I stay in Brother Dong's territory for too long, I'm afraid that Lao Ma will misunderstand." Luo Xiu held his chin in distress, "How do you think I should explain to Lao Ma? Brother Dong and I are innocent."
"Disgusting." Guan Shiyu rolled her eyes at him.
…
Just as everyone predicted.
Taobao also hinted at one thing at its mid-year merchant meeting that all products participating in the 618 event must be cheaper than other platforms.
For merchants who violate the event rules, the platform will directly force them to pay the price difference.
Businessmen know that the choice between the two is inevitable.
In fact, it’s okay not to choose, but if you want to participate in events and get more traffic from the platform, you have to follow their rules.
After the meeting, Luo Xiu was also interviewed alone.
"Mr. Luo, you should have also participated in JD.com's product conference. I wonder if you can reveal their strategy this year?"
Luo Xiu didn't expect them to be so direct, so he had to say directly: "I think you should know better than me what they plan to do this year."
"Well, we did vaguely hear some news, but we don't know much."
"They have been very supportive of merchants this time and have given them a lot of support. Of course, our foundation for Pinru has always been on Taobao. No matter how good the conditions they provide, our focus will still be on Taobao."
Luo Xiu began to throw out the bait.
"Serving merchants well is the purpose of our platform. What we have been doing is how to help merchants grow. What we are most proud of over the years is seeing the growth of a large number of Taobao brands like Pinru."
The other party gave Luo Xiu a meaningful look and continued: "Whenever other platforms can provide merchants with resources, we will only give them more."
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