Rebirth begins with e-commerce

Luo Xiu’s conversation with Taobao went smoothly.

The two sides quickly reached a consensus that Taobao was willing to continue to support Pinru and give them the best activity resources.

At the same time, Pinru must ensure that the products sold during the event are less than 10% off on other platforms.

Not long ago, Pinru and JD.com made a similar agreement.

After the conversation, Luo Xiu took Guan Shiyu out of Taobao headquarters and met a group of merchants that had not yet dispersed.

When they saw Luo Xiu, they immediately surrounded him.

"Mr. Luo, what do you think of the meeting just now?"

"Now both platforms are forcing us to choose one of them. Mr. Luo, you must say something."

"We believe that as long as Mr. Luo, you can come out and speak out for our merchants, the platform will definitely have some concerns."

"At least tell us your choice?"

...

Luo Xiu separated everyone and walked towards the roadside. Then he turned around and left a sentence:

“Justice will not fail because it will always be on the side of the winner, and so do I.”

After saying that, he reached out to stop a taxi and left with Guan Shiyu.

Everyone looked at each other, thinking about the meaning of his words.

"What does he mean to say that he always stands on the winner's side? Is he French?"

"The meaning is very obvious. Taobao must be the winner, and a fool will not choose Taobao."

"Didn't he talk about walls and eggs before, and did he choose to stand with eggs? Why now he chooses to stand with the strong?"

"What he said this time may not be inconsistent with the previous one. Maybe he thinks that JD will be the final winner."

...

No one knows what Luo Xiu’s choice is.

I only know that I get closer and closer to 618, and I leave them less and less time to think.

For those big brands, e-commerce is just a small channel for them at this time. They may have already formulated product lines and prices for the whole year this year last year. It is impossible to destroy their own price system for an e-commerce event.

It is even more unlikely to affect the relationship between dealers on other channels for the sales of this event.

For brands that rely more on e-commerce shipments, they absolutely do not allow this event to be screwed up.

In order to prepare for this event, they have already accumulated a large amount of inventory in the warehouse and owed dealers huge payments.

If two platforms cannot ship at the same time, at least one of them must be kept to reduce losses.

...

Taobao first started the preheating of 618.

Merchants clicked on the event page as soon as possible and saw a large number of products from the first screen, such as its products.

"They finally chose Taobao."

"Taobao has given them so many resources, so it's understandable to choose Taobao. If it were me, I would have made the same choice as him."

"It's understandable to choose Taobao, but what I can't understand is that he had made a statement before saying that eggs and walls are always on the side of eggs. We still believe him so much."

"That's right, it was because of his words that I knew that after the stone smashed the egg, it would turn around and smash it at our merchants, so I chose JD.com without hesitation. Unexpectedly, the leader surrendered first."

"You all said that you gave up Taobao because of Luo Xiu's words, but I saw that your products are all there on the event page?"

Soon, JD.com's activity page also came out.

Merchants clicked on JD.com’s page and saw that there were also a large number of products on the first screen such as its products.

"What's going on? Do Pinru want to step on two boats at one foot?"

"The performance is that he is good at everything and takes both sides, but he doesn't know that the final outcome of the fence team is often the worst?"

"It seems that he takes away the best resources of the two platforms at the same time, so why don't the platform deal with them afterwards?"

"I guess they have prepared too much stock for this event, and neither side can give up. Some of my business friends are the same. They can only take chances and go to the activities on both sides, hoping that the platform will not take too much control over price control."

"If you want to sell more, you may not be able to sell both sides in the end."

"If the heaven wants to die, it will make it crazy first. If the development of Pin is too smooth in the past two or three years, their people will be too arrogant."

"The platform is not a fool, it is impossible for him to play like this."

"It's started, and some businesses have been kicked out of the event."

Everyone was gloating and waiting to see Pinru's joke.

When a tree stands out in the forest, the wind will destroy it.

In the past two or three years, the product is unique.

Every time a new category is entered, other businesses in that category are trembling.

If Pinru really falls down because of this, there will definitely be many merchants celebrating each other.

If a behemoth like Pinru really falls down, the empty market will be able to support many merchants.

However, the scenes in their fantasy have never appeared, and Pinru's products have always been well placed on the homepage of the event and have not been replaced.

Even because some merchants were cleared out, more products from Pinru entered the event page.

"Why? Is Pinru so powerful that he doesn't even dare to touch them on the platform?"

"Impossible, those world-class big brands have to withdraw from their activities because they don't want to destroy the price system. What is Pinru's worth?"

In the business group, some merchants who were cleared out of the event expressed protest.

Taobao waiter came out and explained: "Pinru did not violate the activity rules. All the products they participated in Taobao 618 were not sold on other platforms. They ensured that all activity products were at the lowest price on the entire network."

The procurement on JD.com also gave the same statement.

Everyone started to compare the products of the two platforms one by one and found that they were indeed different.

The same rice cooker is red for Taobao, while the one that supplies JD.com is blue.

You can say that these two models use the same materials and have the same functional parameters, but legally they are two different models.

The platform cannot find any reason to clear Pinru out of this 618 event.

Besides, for the waiter, it is easy to clear Pinru out of the activity, but who can match the vacancy of Pinru and complete the KPI for himself?

"No wonder if you hold on to it, you have already prepared it."

"It is indeed the best way to separate two product lines. The problem is that this time, the platform decides temporarily, and we don't have time to separate the product lines."

"Why can Pinru predict that the platform will require merchants to choose one of two?"

"Did the blind cat meet a dead mouse?"

"Have you ever seen a blind cat who happens to run into a dead mouse every time?"

"In 2009, Taobao held Double Eleven for the first time. There were not many merchants involved, and the participating merchants did not think about how good they could sell. As a result, everyone sold out. Only his family had enough inventory, and in the end, he was the only one who was selling the goods. At that time, I thought he happened to happen."

"Maybe this is the difference between genius entrepreneurs and us mortals, they will always see further than we do."

……