Rebirth begins with e-commerce

"What kind of brand store is this? The decoration is very good!" a girl said in surprise.

In her mind, only expensive luxury brands would decorate their stores in this style.

"Isn't Pinru Haowu Museum that store that was very popular on the Internet a few days ago? It used to be opened here."

"Let's go in and see if there's any good stuff."

The group of girls walked into the store with curiosity and were quickly surprised by the good things in the store.

"This little orange table lamp is so beautiful. I want to buy it and put it on the table."

"I looked at the price. It's only 99 yuan, which is not expensive."

The 99 yuan table lamp is not cheap, but in this kind of store, in this kind of atmosphere, and with the cute design, it doesn't seem expensive at all.

It's hard to sell your love for a lot of money.

If you like it, you will feel better when you see it. No matter how expensive the price is, it is worth it.

In order to look good, many people can buy a virtual skin for 99 yuan, or even use it to draw cards for 199 yuan or 999 yuan, not to mention a real desk lamp for 99 yuan.

“This little pig pillow feels so comfortable!”

Another girl discovered the treasure in her heart.

When the other girls heard this, they each took one and held it in their arms.

"It's so comfortable, I want to hold it forever."

"It's more comfortable than holding my boyfriend. I will never let go in this life."

"Wake up, where did you get your boyfriend?"

"From today on, he is my boyfriend!"

…

Chen Ming's two cronies looked on in shock.

They don't understand the brain circuits of these girls, and they don't understand why these common daily supplies can make these girls so excited.

This desk lamp is only designed to look good and the light is soft, but it doesn't have any more special functions.

The two of them couldn't understand the pillow, which was the same as a pillow.

"These girls must have been invited here, right?"

"Definitely!" Another nodded, "Many stores will hire some helpers when they first open to liven up the atmosphere and attract passers-by into the store."

"It's easy to tell whether it's a trap or not. We'll know after a while of observation. If the same group of people come in and out, it must be a trap."

The two of them continued to stay in the store, observing the customers entering the store.

They found that customers basically walked around aimlessly after entering the store.

It was like a group of little girls walking into the garden, looking here and touching there, and found a colorful butterfly in the west and a charming little flower in the east.

From time to time, they discover the treasure in their hearts and hold it tightly in their hands.

They did not take the shopping basket at the door when they entered. Halfway through, after grabbing a few things, the waiter handed them the basket in due time.

Except for clothing and electrical appliances, most items cost a few yuan to dozens of yuan, and they don't feel expensive when you put them in the basket.

When they walked around and checked out at the cashier, they realized that it was already several hundred yuan.

Of course, these are their favorites and they would not be willing to put them back.

The two salesmen stood in the store for a long time and found that the people entering the store were all different people, and they could not pretend to be surprised.

Even if they don't want to believe it, they can only come to the conclusion that these customers are not trustworthy, but are real customers who come to the store to make sales.

They have been doing offline retail for many years, and they have a formula for success in their minds, and they must meet this formula to achieve success.

In their minds, Pinru cannot meet the requirements of the formula. They enter Pinru just to do one thing and say another, to make money from the company, and when the company cannot continue to operate, they will switch to another company to make money.

After their behavior was discovered by the company and they were forced to leave the company, they still believed that Pinru could not succeed offline.

However, everything they saw today subverted their understanding of offline retail, and they walked out of the store in despair.

What's even more frightening is that they can't understand or understand.

This means that the formula deeply ingrained in their hearts is likely to be overturned by the times, and they are about to become the front wave that is beaten to death on the beach by the back wave.

They have been studying the "geocentric theory" and building a knowledge system based on it, but now they have encountered the challenge of the "heliocentric theory".

Smart people will be excited by their discoveries and decisively abandon their old ideas, learn and embrace the new "heliocentric theory", and welcome "new retail".

Obviously they are not smart people, otherwise they would not have been working as ordinary salespeople for so many years.

When they encounter something they can't understand, they will just cover their eyes and ears and shout loudly that this is fake and this is impossible.

…

On the actual opening day, Luo Xiu was not guarding the store.

Sitting in his office and watching the data on his computer, he can grasp the store's sales in real time.

The store's cashier system is developed by the company's IT department and is connected to the company's ERP system.

Through the backend, Luo Xiu can clearly see which items are more popular and can develop more products of this type in the future. Which items are unsalable and should be eliminated.

You can see that 50% of the customers who bought cups also bought towels. You can try placing these two items together in the future.

If you see a customer buying a dress of type A who is also interested in a bag of type B, you can use the store model props to match the two pieces.

Now there is only one store, and there are not enough things that big data can do.

When one hundred or even thousands of stores are opened in the future, the role of big data will be even more obvious.

Operations can quickly know which region, which store, and which type of product are more popular through the backend.

New and different products are launched in different regions.

Which item is about to be sold out, how can the backend EPR system quickly distribute the goods to the nearest warehouse and minimize the cost of commodity circulation?

In the future, the online shopping of rice balls will be combined with the experience of offline stores, coupled with the cloud warehouses that are blooming in various places, and the same-day delivery system, to jointly build a new retail model.

At what point will Pinru Haowu Museum sell more than just daily necessities?

It can be a fashion brand located in a high-end shopping mall, focusing on clothing, shoes, and bags, or it can be a small store located downstairs in a community, focusing on fresh fruits, vegetables, and fish.

You can shop offline or have it delivered to your home.

There are no dealers who charge layer upon layer, and the complete logistics system keeps the cost of commodity circulation to a minimum.

Of course, this is Luo Xiu’s ideal business model, and he is now building this building step by step.

E-commerce, cloud warehouses, logistics, rice dumpling delivery, rice dumpling group buying, and now offline physical stores... are all just laying the foundation.

But Luo Xiu believes that one day this tall building will rise from the ground and stand above the clouds.