Rebirth begins with e-commerce

Pinru Taobao daily necessities store also opened, but without much fanfare.

The page is very elegant and positioned as a good product for families.

There is no promotion, no platform activities, and no traffic drainage outside the site.

Like a cold goddess who doesn't like the fireworks of the world, she only smiles for those who understand her.

For Luo Xiu, this store is more of an image display, rather than expecting to sell out.

His real big move is offline.

Zhengjia Plaza, a shop with an area of ​​over 200 square meters and a monthly rent of over 100,000 yuan, is about to open.

After many revisions, the name of the store was finally determined to be "Pin Ru Hao Wu Guan".

It means a store that sells home goodies that make people feel happier.

The store sells a variety of items, among which the clothing section occupies the largest space.

On the one hand, this is because there is a huge shopping demand for clothing, especially women's clothing. On the other hand, it is because Luo Xiu started out as a women's clothing manufacturer and has the most comprehensive range of women's clothing products.

The clothing area is interspersed with several items such as classic bags and shoes, making it easy for customers to make matching purchases.

The electrical appliances section focuses on creative small household appliances.

For example, aromatherapy machines, bread machines, juicers, small rice cookers for personal use, small desktop fans...

The snack area contains a variety of dried fruit foods, which is equivalent to bringing in products from the online store.

Then there is the largest daily necessities area besides the clothing area.

Various towels, slippers, storage boxes, hooks, creative hangers, cotton swabs, charging cables, pillows, cups... they are all items used daily.

What's different from the 10-yuan store is that everything here is either very good-looking or very creative.

What's even more rare is that the style of each product is very unified, as if it was made by the same designer.

And that designer is definitely a very particular person about life.

It is precisely because of Guan Shiyu's high requirements for products that although the product department works overtime every day to look for good products, there are still not many products that can be selected.

This 200-square-meter shop still looks a bit empty.

Originally, Luo Xiu only wanted to rent 100 square meters, but Guan Shiyu insisted that this was the first flagship store we opened, and it didn't matter whether we made money or not, the image must be established.

Before the store opened, a group of beautiful ladies came. They either brought selfie sticks or their boyfriends (photographers). After entering the store, they looked for angles to take photos.

In fact, they are all Weibo celebrities invited by Luo Xiu. The purpose of course is to make this store an internet celebrity check-in store.

When the store was decorated and designed, many locations were reserved for taking photos and checking in.

For example, the five artistic characters "Pin Ru Hao Wu Guan" at the entrance of the store have become a must-have place for everyone to take photos.

In addition to taking selfies, they will also take pictures of some beautiful little items.

The design of every product in the store is very beautiful, and any small item you pick up can hit the cuteness point of girls.

Although this group of Weibo celebrities came here for work, the items in the store really impressed them.

If it hadn't been officially opened yet, they would definitely have bought some.

As a big V with tens of millions of dollars, Luo Xiu will certainly not waste this publicity opportunity.

He updates a joke on time every day, with pictures of various goodies in the store.

However, his fans are quite naughty and have never cooperated with his publicity.

When he posts pictures of snacks, someone in the comment area will say: "I have bought these in your online store. Are there any snacks that I can eat at work without making me fat?"

Luo Xiu couldn't help but reply to him: "Yes, the boss painted the cake."

"Pfft, hahaha, that makes sense."

“It is recommended to eat it with the boss’s chicken soup.”

"Not only will it not make you fat, it's also poisonous."

“It turns out the bosses are all chefs.”

The comments section quickly became confused.

…

On the opening day, there were no flower baskets at the entrance of the store, and there was no ceremony.

There were no normal customers in the mall in the morning, but the store manager and manager of the store next door came over to visit.

After all, this store has gone through a lot of work from decoration to publicity, and they wanted to come over and see what it was like.

"The store is too big, it's a waste of rent." A store manager commented casually.

"Aren't these things from the ten-yuan store? Do you dare to open a store in Zhengjia Plaza? Are you not afraid of losing money?"

"Clothes should make some money, but the styles are too single."

"They must have spent a lot of money on this decoration. I thought it was a luxury store."

…

The store managers walked around and left with satisfaction.

They believe that this store will not affect their business. Based on their experience, it is estimated that it will close within two months of opening!

At this time, two men in suits and briefcases passed by the store. They paused in front of the store and then walked in.

If Luo Xiu were here, he would definitely be able to recognize the two of them as subordinates of the previous sales director of the company.

After Chen Ming was sent to prison, the two cronies he brought in were naturally unable to stay in the company. Before Luo Xiu could fire them, he resigned on his own initiative.

After they left their jobs, they quickly joined other companies, and also learned that Pinru's electrical products had settled in Jusco.

When they visit shopping malls, they can't help but pay attention to Pinru's situation.

When they saw that Pinru’s products were placed in the corner with almost no one patronizing them, they couldn’t help but laugh:

"Without Brother Ming, Pinru would be like this."

"It's ridiculous that a no-name brand that relies on Taobao to sell its goods wants to imitate others in doing offline business."

"If you keep Brother Ming to help them, at least it won't be so bad."

"One day we have time to visit Brother Ming and tell him the news."

…

Today they were just passing by and recognized Pinru's logo at a glance.

"This store wasn't opened by our former company, was it?"

"Let's go in and take a look."

After the two of them entered the store, they quickly recognized the electrical products.

"Is it possible that Pinru can't run a shopping mall and just open his own store?"

"Obviously, the business failed in Jusco, and the young boss was unwilling to fail and started a store of his own."

"For such a big store, the rent is less than 100,000 yuan!"

"Definitely. This boss is too naive. He thinks that the bigger the store, the better. He doesn't even want to see if he can chew it."

"It's just that Luo Xiu is not here. If he were here, I would definitely tell him in person that offline business is not as easy as your e-commerce business. Let's accumulate ten years of experience first!"

…

The two people were cursing in the store, but they were not in a hurry to leave. They wanted to wait here to see if there would be any customers to buy.

It was almost noon, and the flow of people in the mall began to increase.

Most of them come here to eat and take a look around.

The number of guests entering the Pinru Hao Museum gradually increased, with surprise looks on their faces.