Rebirth begins with e-commerce
183、Iron Army
Most people meet customers with their boss, but they act as if they are not as natural as they meet customers alone.
When you meet a customer alone, you only need to guess what the customer thinks.
When you are with your boss, employees will spend more time on their boss. Every time they say something, the first thing they think about is not the customer’s feelings, but what the boss thinks about me.
Because the salary of employees is paid by the boss, and the customer just helps the company make money.
Consider the boss's attitude first, and naturally ignore the customer's feelings.
More importantly, the more a person thinks, the less he will become.
The simpler the mind and without thinking, the more you can talk about it.
People who are usually taciturn and become chattering after drinking are often because they think too much and care too much about the audience's feelings, and do not have so many complicated thoughts after drinking.
This is why some people always have endless things to say when they are with their brothers and sisters. When facing the people they like, they often stutter and stammer.
When Li Shan and Luo Xiu came out together, they performed so well, which only means that he performed better when he was alone.
Compared to business, Luo Xiu wants to see the growth of team employees more.
Only when they grow up can they not work so hard and have more time to realize their lofty ambitions - picking up girls.
After the two of them ran to several restaurants, Luo Xiu patted Li Shan on the shoulder, "I'm doing a good job, I'll leave it to you next."
"But can I do it alone?"
"There are so many stores across the country, how can you run alone? To decentralize power, managers in various regions must take responsibility, perform performance PK once a week, and those with lower rankings are more than twice. I will let Ye Xiaomeng cooperate with you to complete this work."
When Li Shan heard the name Ye Xiaomeng, his eyebrows jumped and he subconsciously said: "Can you change someone?"
"No, others don't have this courage."
"Okay!" Li Shan also knew that managers from all major regions were hooligans, and he had to find someone more hooligan to calm them down.
"Every employee of our company has room for promotion. We have good customer service. We need to create opportunities to make them operations. We also want to give them opportunities to advance."
One of the important factors that Meituan was able to win the battle of Thousand Regiments was that they had a land pile of iron troops.
Luo Xiu knew that he could not build an iron army in a short time, but he could use the human sea tactic to turn these delivery guys into land pile personnel. One person took a store and there were tens of thousands of stores.
"What should I do specifically?" Li Shan's eyes lit up.
He once delivered takeaways in person and knew how hard these takeaway guys worked. He also witnessed many employees who were very capable but were unemployed and laid off for various reasons and were forced to deliver takeaways. He always wanted to know how to help these people.
"The takeaway guys travel between various restaurants every day. They have a lot of opportunities to meet the owners of restaurants. We can encourage them to go to business in their spare time. Among them, those who perform well will give them a higher stage."
In later generations, Luo Xiu often saw news that delivery guys could do anything.
They can play games, write code, help drive excavators, climb stairs to save people, subdue gangsters...
They used to fight monsters in Tokyo, but now they deliver food in China.
In fact, it is not that there are many great masters in this industry, but that they are too many people and wear uniforms. They do things that are not related to their profession and are easily recognized.
The so-called masters are in the world. When the population is large enough, there will inevitably be many masters hidden in it.
They may not know that they are so capable of running business. They can soar into the sky by chance.
Besides, these people are not afraid of the scorching heat or the cold, walking through the heavy rain and running in the strong wind.
They could have chosen a job with a lower income and a little easier, but for the sake of life and family, they chose to endure their own hardships.
Luo Xiu knew that many of them just lacked the opportunity to discover themselves or be discovered.
Pinru Group's corporate vision is to allow every employee to have a house to live in.
It also contains countless delivery guys, and they should also have opportunities to improve.
...
...
Liu Dawang is an ordinary member of the thousands of delivery guys in the rice ball.
In order to treat his mother's illness, he came out of the factory and joined the takeaway army.
Although delivering takeaways is harder, harder to work harder, the income will be higher than that of assembly line workers, and the time will be more free, making it easier for him to go to the hospital to take care of his mother.
Last week, he received a business training from the manager at the outlet. The manager told everyone that everyone has the potential to become an excellent ground promoter.
Liu Dawang was not brainwashed by this kind of spiritual chicken soup.
In his perception, salesmen are all those who wear straight suits, briefcases, and are eloquent.
And I am wearing a takeaway suit, I have no education and I don’t know how to speak.
When delivering meals normally, even the words "I wish you a happy meal" require a long time to speak fluently.
He always believed that honest people like himself who are stupid and uneducated must not become a good salesperson.
In the past few days, Liu Dawang watched other colleagues at the site negotiate several orders while free delivery and received additional commissions.
Although he was a little envious, he was not jealous.
He knew that those colleagues were very good at chatting, and that was their ability. He did not have the ability to make a living, so he could only do his job honestly.
Today, Liu Dawang went to a restaurant in a remote alley to pick up food. Even though he had been here a few times, he almost couldn't find a seat.
"Boss, your store is too difficult to find. Can customers come to your door?"
Liu Dawang couldn't help but complain.
"I'm worried about this problem too. If it weren't for my own house, I would have been unable to hold on if I didn't have to pay the rent."
Liu Dawang didn't talk to him much, and just walked out of the door after taking the meal, he stopped again.
He would read the evaluations given to him by customers every day before going to bed, in order to understand what else he had not done properly.
After reading so many reviews, he knew more about which store produces good products, which store has bad food, and which store has strong food...
This private restaurant opened in the alley has always been highly rated.
Unfortunately, the location is too remote. The store that originally specializes in private food can only survive by taking out.
As the saying goes, wine is not afraid of deep alleys.
The reality is that this private restaurant opened in the alley, no matter how delicious the food is, no guests come to the door.
Liu Dawang knew in his heart that if this private restaurant could buy rice balls in group purchases, it would definitely make the business better.
But if you can't speak, can you really convince the boss? How do you speak?
Forget it, I am not the ingredients for this bowl of rice.
He looked at the time and found that it was almost timeout, so he quickly sent it to the site.
After delivering the meal, the restaurant owner slapped the figure of flies in front of the store, which kept lingering in Liu Dawang's mind.
The boss must have liked this private restaurant very much, so he persisted hard.
I should help him.
With this idea in mind, he came to the restaurant again.
"Brother, why are you here again? I haven't received a takeaway order?" the restaurant owner asked in confusion.
"Boss, that... I think your business is not very good now. Do you want to try our new group buying business in rice balls?"
Liu Dawang started chatting with the boss.
He had no idea of completing this business, just to help the boss, but he didn't expect that he would negotiate the business happily in the end.
This group purchase has indeed been a big hit, which has slowly spread the reputation of this private dish in the local area and its business has become more and more prosperous.
The hotel owner took Liu Dawang's hand and expressed his gratitude solemnly.
Then Liu Dawang negotiated several more businesses and became the person with the highest business achievement rate among the site.
He was still stupid and could not say a complete sentence for a long time.
When talking to the store manager, most of the time the store manager talks and he is listening.
But this not only did not affect his business discussion, but instead became his advantage.
He gradually discovered that whether he could negotiate a business was more important than whether he could speak more, but whether he really stood from the other party's perspective, considered the other party, and won the other party's trust.
Liu Dawang quickly became the local sales champion, and the regional manager promoted him to supervisor, asking him not to deliver food and concentrate on business.
But he still wore takeaway clothes and took two jobs.
...
...
(PS: I have fewer updates recently, so I will try to code another chapter in the early morning.
I originally wanted to copy Meituan and Pinduoduo's business model, which was easy to write and readers were fooled, but I found that copying would definitely fail. I couldn't copy the second Meituan, nor did I copy the second Heytea, so I had to have its own core competitiveness.
Even if you are reborn, you not only need a visionary and capable boss, but also a strong team to succeed. We need a technical genius like Yang Tianqi, shameless senior management like Li Shan, and grassroots employees like Liu Dawang. I hope I can write down the image and abilities of these people.
As for updates, I hope it is a process of practice making perfect, and it will get faster and faster in the future.)
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