Rebirth begins with e-commerce

Luo Xiu posted an advertisement on his own Weibo:

[This is not a April Fool's Day joke. On April 1, Taobao Nike official flagship store, 50% off the entire venue! (Website short link)]

A fan immediately asked: "Don't Pinru make money anymore? The boss's personal account is about to come out to sell himself and accept advertisements?"

"Mr. Luo seems to only post his own advertisements on Weibo, and now he is starting to lose money?"

"You will understand by looking at the store opening company. This store is also open."

"I saw the news. Mr. Luo is awesome. He actually won the Nike e-commerce general distribution. I will buy a pair of Kobe 3s to support Mr. Luo."

...

In addition to Luoxiu, many Nike spokespersons also posted on Weibo.

Basically, as long as you have access to the Internet within these few days, you will not ignore the news that Nike has entered Taobao.

It also sparked debate among netizens about whether the goods sold in this store are genuine Nike.

"There are many fakes on Taobao, who knows if it's true?"

"Last time I bought a pair of Nikes that cost dozens of dollars on Taobao. It looked fake. I threw it away after wearing it twice."

"You still want to buy it for dozens of dollars? Isn't it funny?"

"This is an official flagship store. If all A-selling products are sold here, then other offline franchisees are even more unreliable."

Of course, what everyone is more interested in is the 50% discount.

For brands like Nike, as long as the discount is low enough and the publicity is strong enough, consumers will snatch them like crazy.

Especially after the remarks fermented, everyone was waiting for 0 o'clock to start grabbing, as if they lost money if they didn't get it.

On Double Eleven every year, the flagship store’s more expensive discounts are almost always grabbing in seconds.

All that is left is some ugly color schemes or large numbers, which are left to wait for those who are destined to be.

The students in the university town knew that Pinru had obtained the Nike brand and began to find out if there were any internal coupons.

Girls will pursue beautiful bags, clothes, shoes, cosmetics... Boys are almost only interested in shoes.

For these boys who are still in school, sneakers are almost their only pursuit of wearing.

On the court, you can say that I am skilled, but you can't say that my shoes are fake.

College students who have been in the past 10 years do not hype AJ like they did in later generations. A pair of ordinary Nike or Adidas can make them happy for a long time.

The original price sneakers are a month's living expenses for most students, and most people are reluctant to spend this money.

There are now 50% off special shoes, which makes many students who have never considered buying Nike unable to help but open Taobao.

They don’t care whether these shoes are new or not. As long as they have that logo, people won’t say that your shoes are fake.

...

The event officially begins at 0:00 on April 1st.

Employees stayed at the company and stared at the data cube and witnessed the moment of history.

However, time passed by seconds, and sales volume was still displayed as 0.

"What's going on? Why no one bought it?"

"There are so many additional purchases in the backend, and the customer service consultation is full. Are they all fake?"

The store manager was a little broken.

Luo Xiu smiled, "Don't be anxious, let the words fly for a while."

Even though Nike refused to give a payment period because of his first cooperation, he was forced to use cash to suppress more than 10 million yuan in goods, which made the company's cash flow difficult, and he never worried that this batch of goods would not be sold.

About a minute later, the store's sales suddenly became more than three million, and it was still increasing rapidly.

It turned out that at the moment of snatching, there were too many people placing orders at the same time in the store, which caused the system to collapse directly.

At the same time, a large number of netizens complained on Weibo that the event was fake and could not be grabbed at all.

Many people first got stuck on the payment page, and then they prompted that the selected product has been removed from the shelves.

They saw that the products were all taken off the shelves, so they had to grab those not-so-looking models.

"Old...boss, this sales growth rate seems to be even stronger than last year's Double Eleven."

"Last Double Eleven last year, it was only 5 million, and now it's almost 7 million."

"At this pace, wouldn't there be a chance that the whole day's sales will exceed 40 million? Unfortunately, we don't have that many goods."

Luo Xiu shook his head, "You are thinking too much. Sneakers and clothes are different. There are not many good-looking styles. Everyone wants to grab the goods, which leads to the sales at the beginning, which is very strong, and it will be soft in the later stage. If you can sell for 20 million in the end, you can already laugh."

With Nike's brand strength, if you have enough time to prepare, it is not impossible to exceed the sales volume of products such as last year's Double Eleven.

The preparations are still too hasty now. If you can sell for 20 million, you can laugh.

Sure enough, by the morning of the next day, after sales exceeded 15 million, the growth rate had become slower and slower.

After that, I barely sold five million in the afternoon and evening, and sold more than 20 million in total throughout the day, which is similar to Luo Xiu's prediction.

The most important thing is that if this event does not invest in any promotional expenses, it is mainly promoted by the brand and Taobao.

After deducting costs such as payment, there is at least a dozen points of profit left, which is far higher than the five points of service fee for agency operations.

Based on preliminary estimates, this activity earns about three million yuan.

This is just a store opened, and the sales are all discounted. With the development of e-commerce in the future, the income will be more considerable.

The hard work I have worked hard before is worth it.

Luo Xiu ordered the financial department: "The brand requires us to issue a report every month. You can change the data and calculate Pinru's promotion costs to Nike's store, so as to make the profits of this store a slight loss."

"Okay, Mr. Luo."

Guan Shiyu asked in confusion: "Why do you have to make a loss?"

"When the brand sees that we make a lot of money, we may take back the store and run it ourselves. Even if we don't, we will find ways to reduce our profits. We have to learn to cry and be poor."

"They won't believe such an obvious fraud, right?"

Luo Xiu patiently explained: "The headquarters of such a multinational enterprise will not come over to investigate how much money you have made as a dealer, as long as our heads in China are willing to believe it."

A crying child will not have bad luck.

Only by often crying to the brand’s father can you ask them for money, goods and resources, and pretending to be able to barely maintain your life.

If you want to build a good store like Nike, it is not your operational technology, but how to maintain the relationship between the brand.

If you have a good relationship with the brand, they are willing to support you, are willing to give you lower discounts and higher rebates, and you can achieve higher sales.

This is why last year, Luo Xiu gave hundreds of thousands of dollars to reward everyone. Although he sold it for 20 million this time, everyone had no bonus to get.

Because the sales volume can be sold, the first thing that depends on the future mother-in-law line is that Luo Xiu has the opportunity to discuss the plan face to face with Yang Zhi.

Secondly, Luo Xiu’s personal ability convinced Yang Zhi to successfully get this project.

Other employees just did some basic work, of course they didn’t have that high commission.