Rebirth begins with e-commerce

After doing Double Eleven, Luo Xiu finally had a large amount of money.

Pinru clothing and electrical appliances can already develop steadily without spending too much energy on your own.

Moreover, the development has almost reached a bottleneck, and we can only wait for the market to grow.

Now that he wants to make more money, he can only expand new categories, so he set his sights on women's shoes and women's bags.

The manufacturer of shoes has been found.

There are three places in Guangdong Province that produce women's shoes, namely Yangcheng, Huicheng and Wancheng.

Especially in Huicheng, there are thousands of shoemaking companies and hundreds of thousands of people working there. It is said that more than 70% of the world's women's shoes come from here.

Whatever shoes you want can be found here and are very affordable.

Relying on industrial advantages, Luo Xiu easily solved the problem of supply.

In fact, when girls buy shoes on Taobao, except for individual brands, they really only look at the styles.

Especially Taobao in 2009, there is no brand at all. As long as it looks good, you can buy it.

Guan Shiyu once again demonstrated her amazing selection ability. Among the mountains of products, she could always find popular trends very quickly.

The most difficult product stage was easily solved.

What remains are pricing and sales strategies.

Luo Xiu opened the Taobao website and looked at all kinds of feet... No, after looking at all kinds of women's shoes, he found that almost all of them were cheap products.

Pinru clothing focuses on fast fashion, and its people are positioned as campus girls and young white-collar workers. It is also the main group of online shopping. The price is not expensive or low.

Then of course, Pinru's shoes cannot be made too cheap, and must conform to Pinru's own fast fashion brand positioning.

Taobao now sells shoes worth 30 or 40 yuan, and Luo Xiu hopes to sell them for 1 or 200 yuan.

Of course, the quality will be better than low-priced products.

So the question is, why can Taobao in this era sell well for only 30 or 40 yuan, and the sales of shoes exceeding this price are very low?

Is it because everyone has no money? Of course not.

Luo Xiu placed an order online and bought dozens of pairs of women's shoes. After careful comparison, he finally found the problem.

Customers can only see pictures when buying shoes online. There are two shoes that don’t look different. One pair sells for 40 and the other pair sells for 150. The price difference is several times. Of course, most people choose the pair that costs 40 yuan.

Next, there is another one that looks similar but only sells for 30, so the 40-odd one can't sell it anymore.

After Luo Xiu got it, he found that the quality of the ones sold for 30 yuan and the ones sold for 150 yuan was still very different, but customers could not see any difference through the pictures.

Therefore, in order to be able to sell and win the opponent, these shoes on the Internet are priced cheaper and the corresponding quality is getting worse and worse.

High-priced shoes are gradually losing room for survival.

This is the phenomenon of "bad money drives out good money" that is common in online goods.

Consumers who really want to buy good goods will gradually give up online shopping and return to physical stores.

There is no way to crack it. It must make customers look at it at first sight. The visual presentation of your entire store is much better than that of cheap products.

When a customer looks at it, he feels that your thing should be sold at a high price.

Customers feel different when entering luxury goods stores and street grocery stores. Online stores with high-priced products should also be different from low-priced products.

These low-priced stores don’t mention the poor quality of the pictures taken. When you need to show your feet, you often find an employee in the company to act as a foot model.

No matter how beautiful the shoes are, they will be greatly reduced when worn on a fat pig's trotter.

Even if a fairy's feet are wrapped around their feet, they are still a pair of very creative straw sandals, which are worth buying at a high price.

The same pair of shoes will have completely different effects when worn on different feet.

I heard that those foot molds that make money with a pair of feet will apply facial masks to their feet in order to maintain their feet, making the skin on their feet more delicate, white, smooth and tender.

In addition, there are many hard requirements, such as long and slender feet, neat toes, beautiful appearance, and transparent and complete toenails...

Luo Xiu compared these conditions one by one, and it seemed that his girlfriend was quite in line with it.

In addition to her long legs, her feet are also very beautiful.

Last time I took a hot spring bath together in Japan, Luo Xiu spent most of his time staring at Guan Shiyu's feet.

However, she has to choose the money every day, and there are too many things to do, so she cannot waste time shooting.

Moreover, when she was doing women's clothing before, she refused to appear, and this time was no exception.

In order to choose a pair of good feet, Luo Xiu found dozens of foot models and lined up to take off his socks for him to choose one by one.

Almost vomited him.

It turns out that not every fairy's feet are fragrant, and some of them will also have stinky feet.

Moreover, in order to protect their feet, they are wrapped tightly in daily life. Now they take off their socks, and the smell is... vomit!

The key is that in order to take into account their feelings, Luo Xiu could only pretend to be nothing and continue his face without changing his expression.

If I had known this, I would have agreed to Li Shan’s application and asked him to do this chore.

After half a day of selection, Luo Xiu finally found a pair of feet that meet the requirements.

To describe it in Li Bai's poem, it means: the feet on the clogs are like frost, without crow's head socks.

Du Mu: The discretion of the ruler is reduced by four points, and the delicate jade bamboo shoots wrap light clouds.

Cao Zhi: Lingbo’s micro-steps, and the silk stockings are dusty.

If Li Shan was present, he would only say one thing: Damn, so white, so tender.

Say goodbye to this difficult job.

When he returned to the company in the evening, Guan Shiyu helped Luo Xiu order a takeaway and placed it heavily on his desk.

He looked at the two elbows on the lunch box and suddenly lost his appetite.

After looking at my feet for a long time, what does it mean to give me two pig trotters now?

"This elbow is too greasy. Can you change it?"

Luo Xiu asked helplessly.

"I thought you like hoofs very much?"

Luo Xiu heard that her tone was a little wrong, and immediately pulled her to sit down, and said with a smile: "I liked it very much, but today I have seen so many stinky feet, and now I have a little physical disgust."

"The fairies' feet are fragrant, how can they smell?"

"Stop talking, I'm a little nauseous now." Luo Xiu made a vomiting move. "If it weren't for work and to earn 100 million as soon as possible, I wouldn't have sacrificed that much."

Luo Xiu looked aggrieved.

"Then are you still eating?" Guan Shiyu immediately felt soft-hearted.

"I can't eat it unless you feed me."

"I don't want it."

"Then I won't eat it."

"Okay, okay, feed you." Guan Shiyu took a mouthful of food and delivered it to Luo Xiu's mouth, "Come on, open your mouth."

She was also helpless. She obviously found a boyfriend, sometimes she felt like she had found a son, and sometimes she felt like she had found a father.

It is said that girls turn against each other faster than reading books, and boys can also switch seamlessly between childishness and maturity.