Rebirth begins with e-commerce
138、Pin Ru women's shoes
?? The news of making women's shoes soon spread in the e -commerce industry.
Those merchants who do women's shoes are frightened, as if the end of the world is coming.
Now that you do e -commerce, no one does n’t know the product, especially his popular marketing method, and the peers are fell into flowers.
No one wants to send 10,000 rice cookers with that kind of motion, and sell 30 million monsters a day for the same category.
Especially nowadays, the top ten merchants in women's shoes, they are fighting at low prices at each other, only making a little hard money, and now there is a giant crocodile. Isn't that even the hard work must not make money?
"Women's shoes are so low in profits now. What do he run to do women's shoes?" Some merchants spit hard in the women's shoes.
"I don't believe that he can finish all the business after eating the women's shoes.
"We all unite, reduce the price together, kill him, and then restore the original price."
"That's right, don't make him kill, everyone has no money to make."
"Just say that, if he pushes sandals, all the sandals that are similar to him, the price is 30%cheaper than him; if he pushes high heels, our high heels cost a collective price."
Nympho
The top ten merchants in women's shoe products discuss together a new brand that has not even listed products. It can be said that it has never been heard.
This can only be said that the performance of the previous performance brought them too much pressure. I was afraid that after getting this hungry wolf fat, I didn't even eat grass.
Pin Ru is not looking forward to it. The first batch of shoes was put on schedule.
When they saw the price of Pin Ru, they found that the strategy formulated earlier was completely in vain.
Not to mention 30%cheaper than the product, the pricing of others is two or three times that of you.
You do not reduce the price, there is no difference for others.
Because everyone is not competing in a dimension at all.
This is like a group of primary school students playing basketball with the NBA stars. Prior to the game, the elementary school students discussed the tactics and said that we caught him.
As a result, people directly dunk across your head.
People want to dunk or score or have nothing to do with your defense.
Although the strategy formulated in advance failed, these merchants were still very happy.
"If it is always selling this price, we don't need to worry about him at all."
"He didn't understand women's shoes at all, so he entered the venue blindly. In the final analysis, the previous success gave them too much confidence."
"I heard that their boss is still a college student at school, and I made so much money for me, I also float, let alone a young man."
"Selling women's shoes online is not the same as physical stores. No one can buy when the pricing is higher."
"Don't be so optimistic first. In case he sees the high price and can't sell it, then it is about the same price as us?"
"I placed their orders. I just arrived in the goods. The quality was very good. The cost must be much higher than us.
Everyone heard this, and finally reassured, holding the mentality of watching the show, how to watch the product in this category, he fell to a fight.
The first week has passed.
They saw that the models on the shelves have good sales, but they are not attentive.
Who will not pay for it? They think these sales are definitely brushed out.
In the second week, sales have further increased, and many models have already had a sales volume of one or two hundred, and they have been put on a new batch of shoes.
"They can brush it!"
People in the group still don't think these are real sales.
In the third week, Pin Ru's sales seemed to catch up, and they were finally a little panicked.
Even if it was brushed, that's too fierce. Is there really so many people buy it?
In the fourth week, when the sales volume of Pin Ru had to exceed them, what they felt was not panic, but fear.
Facing the fear of unknown things.
They don't understand at all, why can the product be sold so expensive, and they can still sell it?
Nympho
Lin Xi was a online shopping expert, and he was happy to get good things on the Internet.
However, buying shoes on the Internet recently has made her a little confidence in online shopping.
The shoes look good, and after getting it, I find that I can't wear it at all.
The quality is so poor, either grind your feet, or take off the line twice, two, thirty yuan, refund and trouble.
This pile of garbage was placed at home, could not wear it, it was a pity to throw it.
Today, she saw a pair of good -looking shoes on Taobao, but the price was a bit expensive. It was two three times more expensive than her shoes she usually bought online.
In the end, she couldn't help but chop her hands. There was no way. The model was too beautiful to wear it.
Before receiving the goods, she has always been worried that this is another picture that looks beautiful and the physical quality is very poor.
However, after receiving the goods, she really surprised her. The quality was much better than she thought. It was worthy of this price.
Go to work the next day.
"In the past, your shoes are really beautiful."
Every time I meet a female colleague, I hear similar praise.
Although most of these praises are false, at least it shows that they have noticed these shoes, and the money is not white.
When they met a male colleague, they ...
They have never been blind, only look at their faces, chests, and legs. They will not pay attention to whatever you wear, unless you don't wear it.
After returning home, she immediately logged in Taobao and gave a praise.
In addition, she also shared these shoes to Weibo.
As a shopping expert, her happy source is to share with netizens who have bought a good thing.
"This is Pin Ru's shoes, which is famous on Weibo." Fans immediately responded.
"I bought their clothes, I think the styles and quality are very good. Are they now out of their shoes?"
"The shoes look good, squat a link."
Nympho
Lin Xi saw the evaluation of the fans, only to know that the original product was so famous on Weibo.
As a fashion buyer, he has never heard of this brand, and he suddenly feels a little ashamed.
She hurried to buy a few pieces of clothes, otherwise she would talk to the brand in the future, and she could not participate in it.
There are many customers like Linxian. They want to buy a better pair of shoes, but they don't know how to choose.
Taobao can only see the picture, and the pictures taken by the merchant are seriously inconsistent with the real object.
The magic of Pin Ru is that customers open Taobao, and among many products, there is a feeling of standing chicken group.
Shooting, models, backgrounds, copywriting ... every point is just right.
At a glance, it is more advanced than other brands, it is worth the price.
After receiving the goods, its quality is more worthy of this price.
To do this, even if there is no strong promotion, it can also be sold slowly.
(PS: Happy Double Eleven of Book Friends, as a senior e -commerce person, share with you some Double Eleven -saving cheats that ordinary people do not know — do not buy 100%.)
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