Rebirth begins with e-commerce

Compared with Pinru's current sales, this shipment volume of e-commerce students is not worth mentioning.

But Luo Xiu was not looking at their current achievements, but the infinite possibilities in the future.

Plant seeds in spring and you have to wait until autumn to gain something.

Luo Xiu is now a small tree and a sowinger.

When his little tree grew into a towering tree and was about to face the storm.

The seeds sown inadvertently have become forests, coming from all directions, surrounded by his big tree.

They are students in the e-commerce class, old employees of Xiao Zhuying, who left Pinru to start a business, and countless students in the school who followed Luo Xiu to start a business.

Han Yixuan is a student majoring in e-commerce. He has the name of a male lead in an idol drama, but he does not have the corresponding appearance.

He has always been inferior because of his height since he was a child and dared not take the initiative to contact girls.

Recently, he found that his love luck was coming. A sophomore senior asked for his mobile phone number and often chatted with him on excuses.

Of course he wouldn't be narcissistic so much that he thought that his senior sister was attracted to his appearance, but it must have attracted her senior sister because of other aspects.

Soon he discovered that the senior sister's topics always revolved around e-commerce, and he suddenly realized.

It turned out that it was because I opened a Taobao store myself.

"Senior sister, I've sold another order today."

After seeing the customer pay, Han Yixuan immediately showed off to his senior sister.

"Young brother is so awesome, keep working hard!"

"Well, I will continue to work hard to sell ten orders a day in the future."

"Senior Brother Yixuan, I heard that Luo Xiu has helped you teach two classes. Can you lend me your notes?"

"Yes, I'll get it downstairs of your dormitory now."

When Han Yixuan handed the notes to his senior sister and asked her to take a walk by the lake, the senior sister refused him.

Later he found out that the senior sister was also a Taobao store owner, and she could sell dozens of orders a day, which was far from comparable to her own new store.

It was then that he realized that the senior sister was not in love with him, but just to get his class notes for free.

Recognizing that people's hearts were sinister, he angrily said in the class group: Fire prevention, theft prevention, senior sister.

...

During the third week of the course, Luoxiu arranged for senior Pei Xuelin, who was in charge of the company's direct promotion, to come and teach him on his behalf.

Pei Xuelin just walked up to the podium and found that the class of more than 40 people was now full of stuff, and there were even people lying on the window to listen.

Other teachers must be envious of this scene!

"Good morning for all of you. I am your senior, Pei Xuelin from the Department of Mathematics. At Pinru E-commerce, I am mainly responsible for direct train promotion. Today, I will come here instead of the boss to give you a course on direct train promotion."

"Shh~~"

The answer to him was a boo.

"I don't want you!"

"We want Teacher Luo!"

"Teacher Luo comes to class!"

...

These students see that the more embarrassed you are, the harder you make.

"Quiet, quiet..." Pei Xuelin patted the podium, "Although our boss is very strong, he has a specialty in his profession. I am a professional research direct train, no worse than the boss."

"Then do you know how to drive a black car?"

"Do you know how to make a dime and a traffic flow?"

"What is the proportion of promotion costs to be reasonable?"

"Why did I spend 100 yuan and not even get a single order?"

...

Pei Xuelin frowned when he heard these questions, "I have a way to sell 10,000 yuan for 100 yuan for promotion. Do you want to listen?"

"want!"

This time everyone answered very neatly.

"Lying in the bed, closing your eyes, and dreaming."

After Pei Xuelin finished speaking, he laughed out loud.

"cut!"

Everyone found out that they were being fooled, and there was another boo.

"What I want to say next is what our boss said to me."

After Pei Xuelin said this, everyone became quiet in an instant.

Sure enough, they still believed in Luo Xiu more.

"I know you really want to hear some practical things. For paid promotion, I have indeed summarized a set of rules. I know how to spend the least amount of money and get the most traffic. Do you want to listen?"

"think!"

"But I won't tell you."

"Tsk, are you afraid that we will steal your job?"

"You are still far from trying to steal my job. I won't tell you because the rules I summarized only apply to now. Tomorrow, Taobao programmers may change a set of algorithms, and these rules will not apply. If you still use the methods I teach you, you will die miserably."

Pei Xuelin paused and continued: "It is better to teach people how to fish than to teach people how to fish. What I want to teach you today is the way to discover the rules."

“What method?”

"First of all, we need to know that the express train is a promotion tool similar to the whiteness bidding ranking. What is the most important purpose of Taobao launching this tool? Can anyone tell me?"

“To make money.”

Several people rushed to answer.

"Yes, there is no commission for Taobao store transactions, and the mall store only has a few commissions. If Taobao wants to make a profit, it can only make a decision on the promotion fee.

I will continue to use Baidu search as an example. Several of the results found by Baidu are advertising spaces. In order to make more money, Baidu usually uses the one with the highest price, that is, the merchants with high bids, and get the highest ranking.

So the question is, do you know what are the disadvantages of doing this? For example, some patients want to find a hospital through whiteness.”

"It is easy to find a bunch of black-hearted hospitals." A classmate replied.

"Yes, because Black Heart Hospital is more profitable than regular hospitals, Black Heart Hospital can get a search ranking at a very high price.

The same is true for Taobao. If you only rely on the higher price to determine the ranking, it may lead to some inferior and low-cost-performance products ranking first. If you always buy these bad products, people will gradually no longer believe in Taobao."

When Pei Xuelin said this, everyone had already quieted down and listened to him alone.

"So, Baidu and Taobao must obtain a balance between [earning more promotional expenses] and [finding good products for customers]. The ideal state is that the platform can not only earn promotional expenses, but also searched for products of conscience."

"This is something Taobao needs to consider. What does it have to do with us?" someone asked.

"Taobao has thousands of products. If programmers want to pick good products from them, they must set many rules. Those who meet the conditions will get high scores, and those who do not meet the conditions will get low scores. If our products score high scores in the system, then they can be ranked first with very low bids.

There are many standards, such as high dynamic reviews, high click-through rates, and high repurchase rates...

It is said that the system has thousands of latitudes to judge the quality of a product, but as long as there are standards, we can cater to these standards.

Merchants will keep looking for system vulnerabilities, while platforms will keep patching the vulnerabilities. This is a long-term process of fighting wits and courage.

So I can't tell you the specific vulnerability now, because this vulnerability may be patched tomorrow."

...

Pei Xuelin talked endlessly for two lessons.

These are the most basic principles. Luo Xiu was too lazy to waste his time, so he sent Pei Xuelin to teach them.

As for Luo Xiu, he is no longer at school and is running to see his feet.

It’s not that he has a foot fetish, but now he needs to find a few good-looking foot models to make women’s shoes.

(ps: Double Eleven is coming soon, overtime is being worked, and the updates will be in the evening these days. Although it is late, it is here, so try to update two times a day.)