Rebirth 2010: I'll be a big shot

Chapter 195 US$1.5 billion in Series B financing, the starting point of 32 Coffee

Author: The bright moon once shone on the ancient river

Chapter 195 US$150 million in Series B financing, the starting point of 32 Coffee

"Crunch!"

Chen Heyu opened the door of the master bedroom and saw that Luo Wenwen was still asleep, with her fluffy hair spread out casually, and a strand of black hair falling on her red and shiny lips.

Her face is like a peach blossom, and her skin is like gelatin.

The two of them were torturing until midnight last night, and it wasn't until the girl Jiao Didi cried out "Daddy" begging for mercy that he let her go.

"Little lazy pig, get up and eat."

He walked to the bedside, lifted a corner of the duvet, and placed his slightly icy palm against her face.

"It's so cold! I like it. He doesn't have enough sleep."

Luo Wenwendong turned around and hid in consciousness, murmuring in a low voice.

"Eat something and then go back to sleep, so your stomach will feel better."

Chen Heyu persuaded.

Seeing that she ignored her and hid her little head under the quilt, he smiled softly, picked her up and walked slowly to the bathroom.

Only then was Luo Wenwen willing to open her eyes and look at the face so close to her. It had sharp edges and corners and a high bridge of nose. She couldn't help but raise her head and give her a kiss.

"Good morning, classmate Chen."

The little girl said sweetly.

"I haven't even brushed my teeth, they're so dirty."

Chen Heyu joked, and Zhu Qi looked disgusted.

"snort!"

Luo Wenwen turned her head sideways, pouting her little cherry mouth, and her two slim and smooth calves kept swinging, silently protesting.

"Hurry up and wash up. He is waiting for me at the east end of the building. He bought vermicelli buns, pickled cabbage buns, and beef soup that I really enjoyed."

Chen Heyu smiled, put it away gently, and rubbed her little head.

"Wow! Good job, classmate Chen!"

Luo Wenwen's eyes lit up, and her brows were filled with surprise.

"Call my husband to come and listen."

Chen Heyu said dissatisfied, and hit her buttocks with a "slap" sound, causing her partner to moan and groan.

"He just begged to call me Classmate Chen!"

Luo Wenwen raised her small pink fist and said fiercely.

"No no no."

Chen Heyu shook his head, ignored her, and headed to the restaurant on the first floor.

The luxurious villa with a construction area of ​​800 square meters has three floors and a mini elevator outside, which can accommodate 3-5 people and is convenient in the east building.

It is worthy of being one of the four richest areas in Shanghai!

After running ten kilometers at noon, he found an authentic Zhoulai beef soup at a nearby breakfast restaurant, so he naturally wanted to pack two bowls back to try the taste.

Chen Heyu walked out of the elevator and bumped into the resident aunt.

"Sir, it's early."

The aunt smiled slightly and greeted warmly.

"Well, Aunt Liu, it's early."

Chen Heyu nodded and walked in front of the dining table.

Luo Wenwen recruited two aunts, one to be responsible for cooking and the other to be responsible for housework and hygiene, so that the environment outside the villa could be as tidy as ever.

Aunt Liu comes from a mountain city and has worked in Shanghai for many years. Not only does she cook spicy Sichuan cuisine, she is also good at Cantonese and local cuisine.

The breakfast bought by Chen Heyu was reheated by her and served on exquisite dishes.

After waiting for about ten minutes, Luo Wenwen arrived at the east floor.

“The taste is a bit off, spicy.”

"After all, when doing business in Shanghai, the taste must be localized and cater to the needs of the public."

Facing Luo Wenwen's comments, Chen Heyu explained with a smile.

The two finished breakfast leisurely, then returned to the room, got dressed, and chose a Maserati GranCabrio from the garage.

Luocheng was not going back to live for a short time, so Luo Wenwen checked in the three cars and sent them to Shanghai.

"That car has been driven for three years, so it's time to get a new one."

Chen Heyu stroked the exterior and said to Luo Wenwen.

"Listen to me, if you come across something you like, buy it again."

Luo Wenwen was obedient and fastened her seat belt.

Chen Heyu started the car and drove to the 32 Cafe headquarters, which was located in an office building near Guanglan Road. He requested that the rental price in that area be cheap in 2014 and that the environment be spacious.

Lao Zhou investigated the conditions and facilities of software parks in several districts, and after comprehensive comparison, submitted a best plan.

"Tomorrow's financing seminar, I will help him walk around town, so he feels confident."

Luo Wenwen said with a smile.

“Hasn’t the financing amount been determined a long time ago?”

Chen Heyu held the steering wheel and asked casually.

“Originally, he planned to sell 15% of the equity in exchange for US$80 million. Now Shanhai Capital is helping him carry the sedan, and the price has soared to US$150 million.

At present, their idea is to have Hongshan Capital lead the investment and Shanhai Capital to follow."

Luo Wenwen replied.

"They" did not refer to the management of 32 Cafe. She, Li Ran, Wu Jingjing and others obviously had a comprehensive and in-depth understanding of the financing plan.

"The valuation of 1 billion is not bad, it has reached the unicorn level."

Chen Heyu joked.

The Chinese venture capital circle defines a startup company with a valuation of US$1 billion as a unicorn company, which means that it has strong core competitiveness in a certain field or industry and is relatively scarce or even unique in the market.

This company.

"Please help me come into the market, Hongshan, how can SUG Capital be so interested in a small chain coffee shop?"

Luo Wenwen knew it well.

“Don’t belittle yourself, the foreign market can accommodate at least 300 million coffee users, otherwise, Starbucks can open more than 4,000 stores?

If he works hard, he feels that in that track, a leading company with a market value of 100 billion will definitely be born."

Chen Heyu encouraged.

In the first century, Ruilu Coffee's market value once exceeded 12 billion U.S. dollars after it was listed in the beautiful country. If it were not affected by the financial fraud incident, it would be a month away from exceeding 100 billion U.S. dollars.

"One hundred billion dollars?"

Luo Wenwen covered her mouth and said with a smile.

"Then I have to completely defeat Starbucks on a global scale."

Chen Heyu said calmly.

Starbucks has opened 32,000 stores in 82 markets around the world at its peak, and has professional roasting factories and support centers in the world's eight largest coffee planting bases.

The first step of Café 32 is to challenge the other party’s dominance in China.

"He is ready to readjust the company's development direction, listen to my suggestions, and speed up the opening of stores."

Luo Wenwen thought for a while and said.

“First of all, I seek to innovate from the perspective of business model, think clearly about my positioning, and use the 4G network and the golden period of rapid growth of smart products to bring potential users beyond the business scope of 32 Coffee.

Then, we can give full play to the advantages of combining online orders and online stores in the east."

Chen Heyu pointed out.

"He knew that doing so would not only improve efficiency and reduce costs, but also provide a more convenient and delicate consumer experience."

After Luo Wenwen listened, her mind quickly reacted.

"Smart! But Starbucks can also enter the takeout platform and even develop a self-operated delivery system. The advantages of 32 Cafe are not outstanding.

So, that’s why he begged me to speed up expansion. By the time Starbucks reacts, I will have very few stores and the situation will be worrying.”

Chen Heyu warned.

In his memory, it is clear that in the future, Starbucks will open 6,000 stores abroad and firmly occupy the coffee market with the strength of the world's top 500 companies.

If Starbucks is aware of the existence of 32 Coffee and formulates a new marketing strategy for Greater China, 32 Coffee will also be affected to some extent.

Ruilu launched a blitz at the beginning, opening 1,000 stores in one year, 6,000 stores in three years, and 10,000 stores in five years.

With the rise of Ruilu and facing the shrinking market share, Starbucks chose to enter the takeout platform in 2021 and expand the time and space operation area of ​​the store in order to increase order volume and sales.

However, at that time, Ruilu's stores had already exceeded 6,000, which was the same as Starbucks. With lower prices, it took away a large amount of market share from the other party.

"As soon as the financing money arrives, he will immediately start the first step of the plan to open 1,000 stores in first- and second-tier cities.

The company is also recruiting a large number of employees externally, speeding up the training of store managers, baristas and waiters, and strives to have all the stalls open after the year."

Luo Wenwen nodded slightly and said slowly.

After a while, the car drove over the east viaduct, slowly headed north through the liquid plains, and entered a software park with many tall office buildings and R&D centers.

"The 6th and 7th floors of Building B."

Luo Wenwen pointed to the destination.

32 Coffee Shop had insufficient funds, so it rented a two-story office building as its office space.

"Wouldn't it be better for me to move to Pinxixi's headquarters and use the free space?"

Chen Heyu opened the car door, looked at the surrounding environment, and couldn't help but complain.

"He begged himself to make money to buy a building. Classmate Chen, he can do what I can do."

"Moreover, so many employees followed him from Lucheng to Shanghai to work hard in their careers. The rents in the surrounding areas are cheaper. After deducting the rent subsidies, they will be less stressed."

The little girl explained.

"He is very considerate. The employees of my company must be very happy when he asks for permission."

Chen Heyu praised.

Then, the two walked into the lobby and pressed the east elevator button to go straight to the 7th floor.

As soon as he stepped out of the elevator, Shen Peng from Hongshan Capital greeted him.

"Mr. Shen? 32 Coffee's Series B financing is just a small project, but it's actually very helpful to you?"

Chen Heyu smiled and shook hands with the wrong party.

"A unicorn with a valuation of one billion is not a small case, especially since that company has been exclusively invested by Shanhai Capital. How could he miss it when it opened for financing?"

Shen Peng gently adjusted his glasses and was full of energy. It seemed that he was sure to win the B round of 32 Coffee.

"please!"

Chen Heyu stepped over and pulled Shen Peng towards the conference room.

When he walked into the conference room, he saw a beautiful foreign lady standing in front of him, and he was obviously stunned.

Li Ran was standing by. When he saw him and Luo Wenwen appear, he walked slowly and whispered in their ears: "The co-founder of DES Capital, Dalia."

(End of chapter)