Rebirth 2010: I'll be a big shot

Chapter 196 The 195th Moss Chat is online, giving Qiandu a surprise!

Author: The bright moon once shone on the ancient river

Chapter 196 The 195th Moss Chat is online, giving Qiandu a surprise!

"Hello, Ms. Dalia."

After observing for a few seconds, Chen Heyu identified whether the wrong person was a bear from China, and said hello with a smile.

The full name of DES is DES Global, a multinational investment group. Qidong is in charge of huge assets of 50 billion U.S. dollars. It can be said that its investors are all over the world, and it is also the most low-key financier behind Chinese Internet companies.

"Chen, I am more handsome and charming than Zhou Zi. Is it that reason that made him leave DES and join Future Technology?"

Dalia looked at him from head to toe without any scruples and joked.

Won Fang speaks Chinese fluently, with teasing and ridicule in his tone.

Chen Heyu quietly poached one of her generals, which made her feel particularly unhappy. She wanted to know if Zhou Zi could be the partner of DES Greater China, and single-handedly led the investment plans of Daomi, Jingdong, Ali and Didi.

Not a minor role.

What's more, she had a different kind of emotion mixed in with Zhou Zi.

"Of course Mr. Zhou does not believe that technology can achieve brighter development in the future. Judging from the current facts, he has made the most correct choice."

Chen Heyu's face turned dark and he sneered secretly.

"Chen, shouldn't men be more gentlemanly?"

Dalia frowned and said dissatisfied.

As a Hua Guotong, she has a strong understanding and instantly understood the sarcasm in Chen Heyu's words.

"Mr. Shen, please leave."

Chen Heyu was too lazy to pay attention to her and turned around to chat with Shen Peng. Hongshan Capital was the protagonist tomorrow. DES wanted to invest and asked him to give him a chance.

Seeing this, Luo Wenwen signaled Li Ran to start hosting the lecture.

In the large and bright conference room, everyone was divided into two sides. On one side were Fou Luka's financial and legal staff, on the other were Fou Shanhai, Hong Shan, several representatives of DES, and Chen Heyu walked beside Lao Zhou.

Li Ran walked to the front of the projection screen, calmed down his nervous and excited mood, and spoke clearly: "Thank you Mr. Chen, Mr. Shen, and Mr. Zhou for coming, and for DES Capital's attention to Luka. He will introduce the company's development status to everyone.

.”

Chen Heyu smiled slightly and felt that Luo Wenwen's roommate, after a year of training, had greatly improved his speech level and management ability, and he did not expect that he would be a potential stock.

In fact, whether the seminar was a formality or not, various venture capital institutions had previously conducted detailed audit investigations on Luka, and they had already known about the valuation.

No matter how extravagant Li Ran's words are, it will not affect their decision-making.

But that process must be established, and it can determine some of the characteristics of the founding team, whether they have innovative thinking and ability, strong determination, strong decisiveness, etc.

"Luka's only brand, 32 Cafe, has opened 70 self-operated stores in Anhui Province. After a year of corporate operations, they have gradually improved their market positioning and business model and achieved full profitability.

The average monthly order volume of a single store is between 500-700, the average monthly sales is 7500-11000 yuan, the unit price is 15-20 yuan, and the gross profit margin is about 20%, which means that the annual income of each store will exceed

500,000.

In Q4, they formulated a plan of 100,000 stores in 100 cities. It is estimated that it will take five years to overtake Starbucks' market share in China and build a coffee chain giant with a valuation of 100 billion."

Li Ran talked eloquently.

Her words were full of water in the eyes of several investors.

There is no problem with the core data, but 32 Cafe is basically opened in office buildings, software parks or large commercial plazas with dense traffic, so there is no shortage of orders.

As the number of stores increases in the future, not all self-operated stores can maintain that sales level.

Li Ran looked around and saw that the investors had no objections. She continued: "First of all, the positioning and brand advantages of 32 Cafe determine that they want to make Chinese people's own coffee and focus on providing high-quality coffee products and refined services.

Secondly, regarding future development strategies, Luka plans to expand its business to all parts of the country, expand the number of stores, enhance market competitiveness and brand influence, further improve operational efficiency and management capabilities, so that each store can maintain high quality

and stable operations.

Initially, they looked at Yidong's financial status and operating data..."

"Ten thousand stores, surpassing Starbucks? Chen, my legs are so big."

Dalia smiled and said.

"He represents Foshanhai Capital, Ms. Foluo, the founder of 32 Coffee, and Dalia, please don't get me wrong."

Chen Heyu shrugged and explained lightly.

Even though neither Shen Peng nor Dalia would believe it, so what?

The presence of the two people in the conference room means that they don't care. With Chen Heyu behind them, Hongshan and DES will feel more at ease.

The cost of opening a single store of 32 Cafe varies depending on the local economic situation, and is generally between 400,000 and 600,000 yuan.

This includes rent, decoration, equipment, raw materials, marketing promotion and working capital, as well as labor costs for employees.

If we open 10,000 self-operated stores, the total cost will be 4 billion to 6 billion Chinese dollars.

After Li Randong arrived, Luo Wenwen walked to the right side of the conference table, turned around and said hello to everyone.

Next, the prospects and trends of the chain coffee industry are introduced, including information such as market growth rate, market capacity and market share.

Then it elaborates on 32 Coffee’s competitive advantages, financing plan and investment return expectations, etc.

Chen Heyu's calm and composed appearance made Chen Heyu feel a little dazed. Luo Wenwen's growth was more amazing than he imagined.

It already meets the characteristics of an excellent entrepreneur.

"Mr. Shen, what do you say? Shanhai Capital wants at least 5% of Dong's equity, and I will discuss it with Dalia for the remaining 10%?"

Chen Heyu said domineeringly.

"Then he will follow the previous agreement, and Hongshan will eat 10% of Leftover."

Shen Peng took over the topic with a smile.

Whether the chain coffee has a market and whether it has a head start, he may be hesitant if someone else is in charge, but Chen Heyu is the real boss behind the scenes.

Shen Peng chooses to trust unconditionally!

He has studied the history of Chen Heyu's fortune. From an online novel writer to a billionaire, he encountered no setbacks or difficulties along the way. He was simply the chosen one and everything went smoothly.

Make movies and every one of them will be a hit!

Artificial Intelligence can conquer the world!

Enter movie special effects and subvert the entire industry!

There is a category of coffee, so it is not difficult to mistake him.

In addition, regarding the Series B investment meeting, Sequoia’s marketing department, finance department and audit department jointly issued a professional market analysis report.

It can be concluded that there is a blue ocean vacancy in the mid-range coffee market. In other words, the market prospect of 32 Cafe is worth Hongshan's gamble.

Although based on the current situation of 32 Cafe, the estimated valuation is US$300 million, but if he wants to eat meat in his car, he can accept that valuation data.

Because behind Luka are Shanhai Capital and Future Technology, there is no point in bargaining for a high price.

"No, no, no, DES is also doing this with great sincerity. Don't forget that DES is one of the shareholders of the Rice Group."

Dalia even went to play the emotional card.

"Mr. Shen, please don't we just talk to each other alone, and then they can continue the discussion after we've discussed it?"

Luo Wenwen took the initiative.

"Mr. Luo, as the founder of 32 Coffee, can't you give me another 5% of the equity? He knows that I need funds. I want at least 4 billion in financing for 10,000 stores. Why should I shut out DES?"

Dalia persuaded.

Luo Wenwen looked at Chen Heyu and saw that he had no response. She understood that Hong Wongfang meant that she would handle everything by herself.

"Please, you two negotiate, please bid."

She exhaled and said firmly.

"Mr. Shen, please, can I step back? He can make the decision and transfer 5 million shares of Momo to Hongshan Capital."

Dalia made a condition.

She was confident that the wrong party would agree. In May of the year, Hongshan invested US$90 million to obtain 18.5 million Series D preferred shares of Momo, indicating that the wrong party was extremely optimistic about Momo's development potential.

But she is different. DES has actively participated in the B and C rounds of financing, and has already made a lot of money from its previous investment.

Taking this opportunity to transfer part of the equity can also transfer part of the risk.

"No problem, how about we score 30-70?"

Shen Peng thought for a moment and nodded in agreement to Dong Lai, with a shrewd luster in his eyes.

"Fifty-five, 5% for each family."

Dalia was angry and gritted her teeth.

"Siliu, please don't, he can't explain it to the company."

Shen Peng said seriously, put away his smile, narrowed his eyes slightly, and looked like he couldn't talk anymore.

"Four-six is ​​four-six."

Dalia reluctantly agreed to Donglai.

Previously, Shanhai Capital invested US$50 million and obtained 5% of the equity;

Sequoia Capital invested US$60 million and obtained 6% of the equity;

DES Capital invested US$40 million and obtained 4% of the equity;

The equity acquired by Shanhaijia in the angel round and Series A financing totaled 22%, making it still the second largest shareholder of Luka.

The US$150 million financing cooperation ended in a hurry without causing any splash.

In 2014, when the Internet was booming, the market was flooded with a lot of hot money. 150 million was nothing. A merger and acquisition like Ari's, which easily cost 1 billion US dollars, was an illusion that the news media rushed to report.

For example, there is a joke on the Internet. Teacher Ma wants to eat German chicken, and the assistant immediately goes to buy it.

The real situation is that the e-commerce company Ma spent US$460 million to buy Donggna Deji's business in China, and the shareholding is very low or even less than 5%.

But that joke went viral on the Internet, which shows that the Internet industry was at its peak in those few years.

After the US$150 million in financing was received, it was quickly invested in the coffee market and became marketing expenses.

"32 Cafe, buy me coffee for 1 yuan!"

“Invite newcomers to get great gifts and get 0 yuan drink coupons!”

In first-tier cities such as Shanghai, Tianjin, Peng, Jinling, and Yangcheng, self-operated stores of 32 Cafe have sprung up like mushrooms after a rain.

…

"Boss, there is new progress on the Wu side. Moss Chat has completed the initial acceptance work."

Zhang Nan made a phone call and conveyed a message of renewal.

"Let Lao Wu lower his intelligence level by 40%, and be online at the same time overseas on New Year's Day."

Chen Heyu ordered.

He begged to save a leg and waited for Gu to hook. After Weiruan thought that he was catching up to Moss's level, he lifted the restriction and hit the wrong side by surprise.

Then, let Qiandu Minghong, what a surprise!

(End of chapter)