Tokyo Video Game Tycoon.

Some wildly popular games even have their own dedicated strategy guides.

If you ask him what his best-selling game strategy guide is, he can't quite remember, but he does remember that one of his favorite games, Final Fantasy VII, sold over 7 million copies of the game itself, and the game strategy guide sold several million copies.

Therefore, this could be a good business opportunity, and it could indeed be one of the ways to increase player engagement.

A magazine specifically for promoting games, and at least for now, with Takeyusei's crazy output, game magazines seem to have real potential.

"Experienced gamers are keen to collect everything about games, including behind-the-scenes stories and the latest game news, so don't worry about a lack of readers. Therefore, please provide the latest news to Kasuga-sha as much as possible. Kasuga-sha will do its best to help any third party that joins Yusei Electronics Entertainment, help you promote your business, earn more money, and gain more popularity."

At this point, quite a few people were already tempted, as it clearly sounded quite plausible.

Meanwhile, some people still remember the key words in Takeyusei's words, such as Ishimura Sanno.

"President Zhuyou, didn't you just say that the game magazine was just one part of the expansion and promotion plan?"

"Yes, besides this, there are other promotional channels, namely the internet. However, for now, it can only be ranked after game magazines, but in the future, this channel will definitely be of paramount importance."

Game magazines will eventually become obsolete, but the internet is definitely the dominant force in the future.

This is essentially about securing a foothold early, taking advantage of the rise of the internet to build a dedicated game recommendation channel, which will make things easier in the future.

It's not easy for one person to build such a promotional platform because the game lineup is limited, but it's a different story when you attract more people.

This is yet another instance of Zhu Youxing trying to inflate the numbers.

internet?

Oh, that can only be placed at the next level.

At this time, the internet is still in its infancy.

It hadn't fully taken hold yet, so they didn't take it too seriously.

"In the future, the monthly magazine will focus on game strategies, behind-the-scenes stories, and some exclusive insider news. I plan to open a new platform on the Internet, mainly to publish the latest gameplay footage of games, so that people can have a more intuitive feel for the game's graphics and gameplay. In the future, there will also be some video interviews. Our company has already set up a website for this, and we are just waiting for everyone to provide useful information and materials."

It's always good to have another new channel for publicity. It's hard to say what the mentality of those fifteen individuals and groups is, but the representatives of Kubonki and Wada companies are quite interested.

After the meeting, representatives from both companies stayed behind separately to tell Daigo Ikeda about some of the latest game development progress and 'insider information'.

The magazine plans to publish its first issue in the next one to two months, specifically when the Famicom (Nintendo Entertainment System) has just surpassed one million sales.

This is also a symbolic celebration. In addition, To celebrate the sale of one million Famicom consoles, Tokuyuki made some very special preparations.

That's The Legend of Zelda.

Previously, he created his first role-playing game, Dragon Quest.

This did not initially receive a very good response.

The main reason is that not many people in this world have the patience to get into the game at first; they are more likely to be attracted to games that provide a more sensory experience.

However, as time goes on, players can gradually settle down and begin to experience the game's richer core, and the shining points of Dragon Quest begin to slowly emerge.

In addition to these, Bamboo Star has also modified the gameplay of Dragon Quest 1, adding richer content without significantly altering the story, making it easier for players to immerse themselves in the game.

Otherwise, with the somewhat flawed gameplay of the first generation, it would have been even more difficult to immerse players in the experience.

Dragon Quest 1 allowed players to experience the charm of role-playing games, and this time, Takeyusei plans to let them experience another kind of role-playing game.

The Legend of Zelda, the grandfather of action role-playing games.

These types of games can also be called real-time role-playing games. Monsters are no longer fought in a turn-based system where you attack me and I attack you. Instead, they interact with you in real time, and you need to react immediately, or the monsters will defeat you, which increases the game's sense of urgency.

Alternatively, you can think of it as a Contra game where you can level up, acquire equipment, and continuously grow stronger. However, The Legend of Zelda is not a scrolling game.

In addition to these, The Legend of Zelda also adds puzzle-solving gameplay, allowing players to find puzzles themselves, solve the secrets of the current level, and thus gain the thrill of solving the puzzles.

It's similar to reading mystery novels; if you can solve the current problem before the characters in the novel, you'll also gain a sense of satisfaction.

Zhu Youxing has been busy with this for a while now. It's not that it's particularly difficult, but he wants to be patient and do it properly.

To celebrate the sale of one million Famicom consoles, and also to better showcase the charm of The Legend of Zelda to the world.

Another issue is dealing with the aggressive offensive from Surui Electronics.

Just a few days after Zhu Youxing and the seventeen groups finished their meeting, Su Rui Electronics had already taken action.

After a period of silence of three or four months, they spent a large sum of money to launch their renewed offensive on television.

More than ten Japanese companies with some reputation in the electronic software field, such as Fujing Technology, CJK, and Baide, have joined forces to support it and will release their electronic games or audio-visual software on Surui Electronics' PN-type game console.

That's right, if you want, PN can even be used as a karaoke machine.

Su Rui Electronics drew inspiration from the gun-shaped handles of Youxing Electronics Entertainment and discovered that handles do not necessarily have to be in a specific shape. In fact, special handles can also have some special uses.

Since the gun-shaped handle was temporarily unavailable due to patent restrictions, they simply developed a microphone handle instead. The microphone, designed by the industrial giant, is very small, exquisite, and quite attractive.

If you buy this microphone handle, it even comes with a built-in game that supposedly lets you sing. In the TV commercial, famous singer Kaoru Nakamura holds the microphone handle and sings her most famous song loudly. It sounds beautiful in the commercial. When the famous singer finishes singing, a perfect score of 100 appears on the screen, and there are bursts of dazzling fireworks celebrating the singer. At the same time, the singer shows a smile that can captivate everyone.

Then the singer's image gradually dimmed, and the full view of the microphone handle appeared on the TV screen, with the words "Officially Released! Get the singer's voice for only 7000 yen!" appearing below.

But that's not the end. After the microphone handle commercial ended, another scene suddenly appeared, showing several products with black borders lined up and appearing in a loop from left to right. At the bottom of the TV screen, the words "Handle with more infinite possibilities!" were prominently displayed. Stay tuned!

The ad played for a full three minutes, and there wasn't a single repeated message in those three minutes, so it was incredibly packed with content!

Zhu Youxing was deeply moved after seeing the advertisement.

I never expected that Suri Electronics would start selling game controllers as peripherals? Suri Electronics' thought process is a bit crazy!

Honestly, I never thought of this path, at least not yet.

People in this world are certainly not lacking in imagination, innovation, and competitive spirit.

Chapter 81 Competition Without Interference

First of all, let's not discuss whether Surui Electronics' promotional strategy will ultimately be successful.

But at least for now, the PN-type game console, which was not very popular before, has once again attracted people's attention.

The three-minute advertisement presented almost all of the most dazzling content to the audience.

It can be used for singing and entertainment, and it seems that it can be used for many other things in the future, making it highly expandable.

This product, which people previously disliked, began to attract attention again after the advertisements aired for two or three days.

Regardless, the idea of ​​having the same singing voice as a songstress is certainly appealing.

And video games also seem to be much better than before.

The initial performance of the Famicom was 8-bit, while the PN game console started with 16-bit.

This bit value can be simply defined as a level of performance; the higher the number, the stronger the performance and the better the graphics of the game.

Therefore, the PN game console was stronger than the Famicom from the very beginning.

However, just like cultural products such as video games and movies, the quality or strength of the game console (camera) itself is not the decisive factor.

What's truly interesting is the quality of the video games (and movies/TV shows) themselves.

So at the very beginning, the PN game console was completely overwhelmed by the superior games of the Famicom.

Everyone else's products are top-notch, while yours are all junk. There's no comparison; quantity doesn't matter.

Especially since the PN game console had just been released not long ago, the Famicom (NES) immediately delivered a game-changing blow, making it impossible to compete from the start.

It's like starting with nothing and facing the final boss. Do you really expect a newbie to win with just a small leather shield and a wooden stick?

Hayakawa Ueto, the newly appointed head of the video game division, also realized this.

He also listened carefully to the opinions of engineers and programmers about the Famicom, as instructed by his father.

They had no idea how the Famicom could produce so many high-quality products.

Perhaps this is some kind of magical talent.

Yusei Takeshi may not have been the original creator of video games, but he was definitely a pioneer.

Trailblazers are usually far more talented than ordinary people, sometimes to the point of being deified.

To create a game of the same quality as the current NES games, it would take an average of at least a dozen people six months to a year to achieve this.

For something like Super Mario 3, it would take even longer. Programmers speculate that it would take at least 30 people and one to two years to complete.

Without good games, no one will buy game consoles; without game consoles, even fewer people will be able to play games—this seems to be a vicious cycle.

So either you make good games, or you have to sell game consoles first. Once you've sold enough, selling games will be easier.

Haven't you noticed that any game on the Famicom can easily sell 30,000 to 50,000 copies in its first week?

This is the most direct benefit of selling a lot of game consoles.

Since a good game couldn't be made in a short time, Hayakawa Ueto decided to change his strategy.

When he was in the overseas business department, he often did this kind of thing when competing with other large overseas companies.

To gain popularity through the robust quality and performance of a machine, you first need to produce a superb advertisement.

Ultimately, he always managed to seize the market by relying on the strong technical capabilities of Surui Electronics, especially in products such as cameras and portable entertainment devices, where he became the leader.

This strategy has proven to be consistently effective.

Over the course of two days, more and more customers flocked to various stores to inquire about the PN-type game console.

Many of them had never even tried a game console before, which indirectly expanded the audience for game consoles.

Products that were previously rejected by various stores and left in warehouses were brought out again and placed in the most conspicuous position, but they were still a bit inferior to the Famicom.

The Famicom can sell five or six thousand units a day, and the PN game console can sell close to two thousand units. This situation is much better than before.

Besides the gimmick of the PN game console itself being able to sing, this time it also came with video games produced in collaboration with several well-known manufacturers.

These games were meticulously crafted over a period of about one to two months, showing significantly more care than when we were making three or four games a month before.

Their skill level and quality have basically reached the middle level, from being able to play but no one wanted to play, to now being able to play and seemingly having some fun.

The average price of the games remained between three and four thousand yen, which was generally lower than that of games on the Famicom, showing that they were very realistic.

The quality of Famicom games is just better than ours, so we can sell them at a relatively lower price. Since the games themselves are of decent quality, there will definitely still be people willing to buy them.

Those who had originally bought the PN game console had no choice. After seeing new games released on the PN, they found that they were indeed much better than before, and they were willing to spend money to buy them.

As a result, it seems that the PN game console is gradually being accepted by people.

However, this is limited to the Tokyo metropolitan area only.

On the other hand, the Famicom (Nintendo Entertainment System) remained as stable as ever.