Tokyo Video Game Tycoon.

Two of them are well-known companies: Kubonki Entertainment and Wada Entertainment.

Both companies previously made electronic entertainment products, so the transition was quite easy, and they learned to make games very quickly.

Both companies produced a game within just one month of learning the technology, and both sold around 30,000 copies in their first week, with sales still slowly increasing.

The remaining 15 are all individual game development groups that emerged from game classes.

They all started releasing their own games one after another after the course ended.

The Famicom now boasts nearly forty games and is growing rapidly, with an average of two to three games released per month.

Among them, some of them actually created other game categories before Yusei Electronic Entertainment.

One of the individual groups created a text-based puzzle game, which didn't sell well, but it was just enough to sustain the group's survival. They were happy to continue exploring and expanding the text-based puzzle game category.

Another individual group created a rhythm game, but Zhu Youxing, who had played many rhythm games in later generations, didn't find it very fun. However, people in this world liked it quite a bit, and sales were not low, so the team became quite popular.

There's no need to worry about the loyalty of these seventeen third parties.

The contract stipulated from the beginning that if a game originally intended for the NES were to be released on other platforms, the revenue share would be reduced from 40% to 30%, and a huge penalty would be imposed. Of course, this was subject to a time limit of five years.

Five years from now, you can log in to other platforms if you want, but whether players will still want to play pixel-art games five years from now is a question.

Some games are timeless classics, while others are just like electronic products, becoming obsolete very quickly.

As long as they want to make money, they won't violate the contract.

"Hmm... Seventeen... That's a bit few. If there were more, it would be really enjoyable."

Zhu Youxing was secretly pondering this in his heart.

"Never mind, let's gather them over first, and then we'll talk about it."

Zhu Youxing made the decision and then notified all seventeen third parties that there would be a meeting in a week that they would all need to attend.

The seventeen third parties who received the message responded immediately, indicating that they would definitely go there as soon as possible.

The Famicom is now their bread and butter; they will respond immediately to any slight disturbance.

A week later, at the location of Youxing Electronic Entertainment, rows of brand-new cars were neatly parked in front of the company.

The people who came out were all dressed smartly and looked quite energetic.

Among them, many were previously mediocre, and some had been unemployed for a long time after the bubble burst.

The advent of video games gave them hope, and these people can be considered the first gold diggers in the gaming industry.

After meeting, some of the group members were quite familiar with each other, as they had all attended the same game class before.

Long time no see! You've become a game producer too?

That's wonderful news! Congratulations on your game's huge success.

These people exchanged pleasantries before entering the Youxing Electronic Entertainment building and arriving at the conference room.

Chapter 79 Memories from That Youth

If possible, Zhu Youxing would prefer to have an online meeting, since what he wanted to say was quite simple.

Moreover, the technology is actually quite mature now, but unfortunately no one is making related products; otherwise, it would definitely improve efficiency a lot.

In the conference room, some people were whispering among themselves, wondering what the young president of the Bamboo Travel Club was planning to do today.

Just as they were talking, Zhu Youxing walked in.

Everyone present had already seen Zhu Youxing.

But each time, they still felt that Zhu Youxing was a little too young.

However, it is said that he often works alone until late at night. When there is nothing to do at the company, he studies and develops games on his own, and then becomes an overnight sensation.

It makes one sigh that perhaps only in this way can one succeed at a young age.

"Everyone, we've met many times before, so let's skip the formalities. I've called you all here today for only one purpose: I have a plan."

Zhu Youxing speaks very quickly, giving almost no time for anyone to respond, but everyone has gotten used to it.

Because in previous classes, whenever Zhu Youxing came out to explain the game production process, he never wasted any words and went straight to the point with any questions.

Everyone listened intently.

Zhu Youxing then took out the projector remote control and projected an image onto the wall behind him.

"Expanded promotional plan for video games".

Expansion of publicity plan?

"Do you all feel that the game's promotional channels are a bit limited right now?"

Is it narrow? I don't really feel it.

Everyone looked at each other.

Most of them are individual production teams, and they only need to make good games. They never think about promoting the games. They only send demo cartridges to some stores for people to try out when the game is about to be released.

This is probably their propaganda method.

At least those fifteen individuals and groups didn't feel that their publicity channels were limited; after all, they made money.

The representatives from the two companies, Kubonki and Wada, were different.

They immediately perked up when they saw the plan to expand the publicity.

They run a company.

Companies, on the other hand, tend to pursue more.

On the one hand, they need to support more people, and on the other hand, they also need to be responsible to their shareholders.

Therefore, they are able to realize that expanded advertising will bring more profit opportunities.

At this point, Mino Ishimura of Kuppenki said, "President Takeyu, right now the biggest promotional channels are probably just your ground promotion model, or TV stations and newspapers. And if I remember correctly, apart from TV Tokyo and its affiliated economic newspaper, which did not refuse to promote games, other TV stations and their affiliated newspapers have started to refuse to cooperate with video games. I can't think of any other promotional channels."

Zhu Youxing smiled: "So, this time I invited someone who is quite a force for publicity."

Takeyusei turned to the door and said, "Ikeda-san, you can come in now."

Daigo Ikeda walked in dressed casually, seemingly carrying something in his hand.

Kasuga Manga Magazine is very popular throughout Japan and is considered one of the most mainstream manga magazines.

However, one of the editors at Kasuga Manga magazine knew very few people.

Everyone looked at Daigo Ikeda with curiosity, wondering about his identity.

Daigo Ikeda bowed slightly to everyone and said, "Everyone, let me introduce myself. My name is Daigo Ikeda, and I am currently the editor-in-chief of Kasuga-sha."

Daigo Ikeda was recently promoted from editor-in-chief of a manga magazine to one of the editors-in-chief.

Perhaps the greatest credit goes to the game strategy section of the comic magazine that Takeyusei and he studied together.

Although there is no truly definitive survey, sales began to see a significant increase when the game strategy section appeared in Kasugasha's weekly manga, and the rate of increase accelerated day by day.

The magazine's sales were almost directly tied to the Famicom (Nintendo Entertainment System); the faster the Famicom sold, the faster the magazine sold.

The demand for game guides far exceeded Zhuyouxing's expectations.

He had only wanted to increase the appeal of the Dragon Quest manga by using manga magazines because the manga itself wasn't very engaging.

In this day and age, with the mature internet, it's not difficult to find guides. However, in Japan, there's still a large group of people who prefer to buy physical products, and most importantly, manga magazines always provide the first-hand guides from Yusei Electronics Entertainment.

This includes some hidden elements in the game to help players with obsessive-compulsive tendencies complete game achievements earlier.

Besides Takeyusei, the biggest surprise was Daigo Ikeda.

He thus became one of the key figures in Kasuga Publishing House, and given his already sufficient seniority, his promotion to editor-in-chief was a matter of course.

"President Takeyu's planned promotional expansion includes a collaboration with our Kasuga-sha, which owns several manga and literary magazines aimed at teenagers."

Do you have a deep collaboration with the magazine and promote your product/service in the magazine?

Before the people from Kubonki and Wada had even finished listening to Ikeda's introduction, they immediately thought of this point. It was indeed quite attractive, as it bypassed newspapers and television stations. Moreover, Kasuga-sha had a publishing group above it. It was certainly weaker than Japan's newspaper giants, but it was not bad either. From this perspective, the boycotts by television stations and newspapers seemed somewhat insignificant.

"Just a few days ago, we discussed a brand new project with President Zhuyou, which is to launch a game magazine exclusively for the Famicom, focusing only on the Famicom, and planning to publish it monthly. This will be a promotional channel exclusively for the Famicom."

Everyone was stunned. The entire magazine was dedicated to the Famicom?

Is it that powerful?

This was something no one expected.

In fact, Zhu Youxing had wanted to do this for a long time.

He also recalled that when he was a child, besides playing games, his favorite thing to do was to follow every issue of popular software, computer game guides, and UCG...

At that time, these books were so numerous that they could almost be piled up to the size and thickness of a bed.

However, rather than Bamboo Star's plan to promote this thing, it's more about wanting to recreate childhood memories.

In this world, no one was making a game magazine yet, so he simply decided to create one. Coincidentally, the Famicom had already reached 800,000 units sold, not far from a million, so launching a related magazine would provide the magazine with a sufficient audience.

So when Takeyusei brought it up with Ikeda Daigo a few days ago, he excitedly said that he had actually had this idea for a long time, but had not made up his mind.

But when Zhu Youxing brought it up, he couldn't help but immediately report the project to the magazine.

Then, a few hours later, a clear response was given from above.

It's possible; the magazine and society will support it, because it's clearly a win-win situation.

The previous popularity of comic magazines is a case in point.

Separating the game into a separate entity might be a bit premature, but it's not a big problem.

As soon as the project was approved, Daigo Ikeda excitedly went straight to Yusei Take's house and talked with him all night about the manga magazine concept. Yusei also brought Airi Hayazawa along to participate, thinking that more people would have more opinions. As a result, she didn't sleep all night and had no energy for work the next day.

After Daigo Ikeda finished speaking, Yusei Take returned to the center at the opportune moment: "This is one of my publicity expansion plans, and what I need your cooperation is to give all the first-hand information that you can publish directly to Kasuga-sha. This magazine will become the only channel for players to obtain the latest news and strategies, and players will be more likely to become engaged."

Retain existing players while continuously expanding. Go all out; if you want to unleash your ultimate move, I won't hold back.

Chapter 80 Su Rui Electronics' Fierce Counterattack

In China, game magazines sold quite well back then, becoming a trend for a while, but he wasn't sure how well they sold in Japan.

However, Takeyusei vaguely remembered that after the rise of games in Japan in the 1980s, game strategy books became treasures for many people.