Tokyo Video Game Tycoon.

However, Zhuyouxing suspects that this game console is just a litmus test, and they may already be prepared to be sued for infringement or to fight back in a similar way.

Surui Electronics' legal department is definitely not to be underestimated; the reality is probably not as simple as Natsume Yasutaka imagines.

It's possible that things could backfire.

However, this had nothing to do with Zhu Youxing anymore, as he had never intended to use this method.

Now that a challenger has appeared, Zhu Youxing doesn't need to resort to any underhanded methods; he can just confront them head-on. Who's afraid of whom?

……

Outside, game consoles from the long-established electronics giant, Suri Electronics, began large-scale promotion.

The advertising space that Zhuyouxing had previously purchased was not renewed after its expiration. Instead, it was snatched away by the wealthy and powerful Surui Electronics with a greater financial offensive, which was tantamount to cuckoo taking over the nest.

Video game consoles produced by traditional electronics giants are advertised as having better performance, being more fun, and being more stable.

The simple and direct approach of throwing money at advertising quickly proved effective.

Those who were already considering buying a game console saw this advertisement and hardly hesitated.

Because in their minds, products from established companies are more trustworthy.

Moreover, the product is still about a month away from release, which is not particularly far off. It just happens to be the time when students are on summer vacation. The release time chosen by Surui Electronics is obviously very ambitious. They are convinced that this is something for children to play with, and conquering children is the key to victory.

This makes those interested in buying feel that waiting a little longer isn't a bad idea.

On the other hand, Youxing Electronic Entertainment simply increased the promotional efforts of its ground sales team. There is no shortage of people in society right now, and temporary worker positions are in high demand, so the cost is still within an acceptable range.

Zhu Youxing clearly didn't want to be the sucker; instead of throwing money at giant corporations to compete for advertising space on TV and in newspapers, he'd rather find a more effective and cost-efficient method.

He's not short of money now, but he won't spend it recklessly.

Currently, besides Spring Magazine and the Tokyo Asahi Shimbun, which has a long-term advertising contract, the only other channel is on-the-ground promotion.

Oh right, and there's also the promotion of the official website online.

Chapter 68 Super Mario 3

Zhu Youxing believes that the internet is definitely a good channel that he cannot easily give up. At the same time, it is also a portal open to the world, making it easier to spread the game console and will be very useful for promoting it worldwide in the future.

Faced with a sudden competitor, Yuxing Electronic Entertainment did not seem to have much of a reaction.

This actually confused Surui Electronics a bit.

They are all prepared to retaliate at any time. The Ministry of Justice has assembled a team of lawyers and prepared a large amount of materials.

However, it was discovered that the other party had not responded to the infringement claim, and the reason for this is unknown.

Zhu Youxing ignored the other party and continued to do things at his own pace.

Their game console won't be released for another month. Since they can't compete with the big players in terms of advertising, there's no need to invest more in that area. Wouldn't it be better to use that time to make a game?

So Surui Electronics launched a vigorous promotional campaign, quickly capturing the attention of more people.

As for Zhu Youxing, he opened a game development class at the company, recruiting people who were interested in making games to join, and also promised to give game developers certain rewards.

If the completed game passes the review, 10,000 game cartridges can be manufactured and sold early by Youxing Entertainment without paying any deposit. After deducting the cartridge production cost, Youxing Entertainment will take 30% of the cartridge sales as commission, the sales channels will take another 30%, and the remaining 40% will belong to the game development team.

Youxing Entertainment can earn 30% of the money without spending any costs. 30% from one or two production groups may not seem like much, but what about dozens or hundreds of productions combined?

This would probably earn more money than making games yourself.

Of course, making money is not the purpose of opening a class. People in this world are not lacking in creativity, but they lack the methods to realize their game-making ideas.

Zhu Youxing still hopes that more people will get involved in game development, and that the industry will develop in a virtuous cycle once they see that game development can also make money.

With the capabilities of the current Famicom, a team of about five people is sufficient to start creating a game; no particularly complex personnel configuration is required.

At this point, both programmers and in-game artists can handle it, but the game cover needs to be designed by someone. Several professional concept artists from Youxing Entertainment can help, and you just need to pay them extra.

Back in the Atari era, a single programmer could create four or five games a month, though the quality was often questionable.

Shortly after the release of Red Fortress, Zhuyouxing temporarily slowed down the second game development team, allowing the twenty-odd members to teach beginners how to actually make a game at different times.

They already have a lot of experience, so teaching others how to make games is obviously not a problem. At the same time, they can also reflect on themselves, which will also benefit their future game production.

Along with them came the newly formed third and fourth game development departments. Zhuyouxing planned to have these two departments produce games of specific genres in the future, just like the first development department. At that time, some classic series could be directly handed over to one of the two groups to work on long-term projects, such as The Legend of Zelda and Final Fantasy.

As for Zhu Youxing himself, he went back to working tirelessly on the game, but this time he had to bring more people with him to work on it.

Compared to running a company, he realized that he definitely preferred game development.

Moreover, now that there are competitors, I should at least retaliate with video games and teach them a lesson.

To prepare for his opponent, he's playing Super Mario 3.

Super Mario 3 can be considered a milestone in the gaming industry.

According to a media report from Zhuyouxing's previous life, every game producer had played Super Mario 3.

This is one of Mario's peak moments.

Zhu Youxing originally wanted to wait a bit longer, as this was quite a big surprise for the Famicom, but it looks like he'll have to start production sooner.

Previously, the total size of the two Mario games was only around tens of kilobytes.

The initial maximum capacity of the Famicom cartridges created by Takeyusei and Airi Hayasawa was 256KB.

This was also the initial upper limit of the Famicom's capabilities.

But Super Mario 3 has a game size of 384kb.

It clearly exceeds its capacity limit.

However, programming has a magical power, and many game developers in later generations have called the game developers of the 1980s and 1990s "masters of miracles".

They always manage to cram a lot of fun things into limited functions without any problems.

Zhu Youxing is simply recreating the path that his predecessors have walked.

He and several programmers drawn from the first game development team began a busy month.

Actually, apart from Zhu Youxing himself, the other programmers were all assisting with the work; Zhu Youxing was the main force.

They all simply completed the programming according to Zhu Youxing's requirements, and then Zhu Youxing checked and compressed the capacity before writing it into the cartridge.

They watched in disbelief as Zhu Youxing painstakingly wrote hundreds of kilobytes of code he had previously typed into a cartridge with limited capacity, and the cartridge still ran perfectly. This left them dumbfounded, and they exclaimed in surprise that it could be done this way.

The promotion for Super Mario Bros. 3 also began at the same time, which seems to be the way to deal with the competitor.

Let's pit our own games against the opponent's consoles and see which is more important, the game or the console.

When kids who really love Super Mario saw a third-generation Super Mario suddenly appear, they were initially confused.

"Did we miss something? Why did Super Mario 3 suddenly appear? What about Super Mario 2?"

"I don't know. Don't the numbers after that represent the game order?"

"Whatever, since they're releasing Super Mario 3, I'm definitely going to buy it!"

The kids quickly stopped worrying about the numbers, and then there was a new game released, a sequel to Super Mario, which was great.

Anyone who owns a Famicom has played Super Mario Bros.

One reason is that the game console itself is so popular that even if you're not really interested, you might still go in and play a couple of rounds.

On the other hand, Super Mario itself is very fun. Adults may not be able to say, but children love playing it.

Super Mario has now become the second most popular character among children.

The first one is Koshien Superman, the protagonist of a tokusatsu drama in this world.

It seems that it will be a long and arduous task to shake the status of this tokusatsu hero in the hearts of children.

As for the parents, they weren't too happy to hear the news.

Some of the games released previously were liked by children and some were disliked. If a child wanted to buy a particular game, the parents would give them an empty promise, and the child would gradually forget about it.

But Super Mario 3 is different.

No matter what I say, my parents insist on buying it. They've compromised on everything before, but Super Mario 3 is the one thing they won't compromise on.

The parents are heartbroken.

I'm not even as good as a game.

However, such parents are actually only a minority.

Since most parents themselves want to play Super Mario 3 when they see it, let alone the children.

At the same time as the release of Super Mario 3, the first game made by someone outside of Yusei Electronics also began its promotional campaign. However, its release date was different from Super Mario 3's, otherwise, this first game made by outsiders would probably be so badly beaten that its own mother wouldn't recognize it.

Wait until you finish your match with Surui Electronics before you go on.

Chapter 69 Know Yourself and Your Enemy

Surrey Electronics' PN-type video game console was really impressive with its aggressive advertising campaign in a short period of time.

On the day it was released, it attracted a lot of buyers.

The Famicom is currently a hot commodity, and it's really difficult to buy one without deliberately queuing up.

However, the PN-type video game consoles were readily available from the start.

Surrey Electronics has a full ten large electronics factories in Japan alone, covering multiple fields. It would be incredibly easy for them to find any production line to manufacture game consoles.

The console also comes bundled with three games: a racing game, a side-scrolling platformer, and an adventure game.

This seemingly generous gift has indeed won over many buyers, and even though the PN-type video game console is priced at 10,000, many people still think it's worth it.

The Famicom console across the street only gives away one game, but this one gives away three at once. Considering the value of the games, it's still a good deal.

With generous game giveaways and the backing of a major electronics company, many people felt confident enough to buy the game console, ready to take it home and have a good time playing.

Zhu Youxing also bought a PN game console.

Of course, his purpose was not to contribute profits to the enemy. Knowing yourself and your enemy is the key to victory in every battle, so he had to at least see what the enemy was like.

The game console looks more upscale than the Famicom, and it blends perfectly with furniture just by being placed there; it would be great even as a decorative piece.

Su Rui is indeed quite capable in industrial design; no wonder he's a giant in the electronics industry.

After close observation, Zhu Youxing can be quite certain that Surui Electronics has almost nothing that can be considered an infringement.