Tokyo Video Game Tycoon.

Chapter 66 Challenge

There are many people like Kazuma Yukiwaki.

When they saw the "Create Game World" page on Youxing Electronic Entertainment's website, they were all eager to join in and sign up to learn how to make games.

Just imagining yourself creating an electronic world is cool.

But few people actually dare to put it into practice.

Most of them have jobs and families.

In this era of bursting bubbles, they dare not gamble, and they do not have extra time to do other work, so they can only suppress this impulse in their hearts.

They were actually waiting, waiting for the first person to try something new, but they themselves didn't dare to take that first step.

Meanwhile, a new week's sales record once again landed on Zhuyouxing's desk.

He picked up the data and began to study it seriously.

After three months of sales, the game console's sales have exceeded 300,000, which greatly exceeded Zhuyouxing's expectations.

At first, he thought that selling 120,000 game consoles in the first three months would be about right.

After all, people in this world don't fully understand video games; they need time to process and understand them.

However, the low-price strategy may have played a significant role. With several top-tier quality games and an already inexpensive console, opening up the market was easier than expected.

Many parents are willing to spend money to buy their children a game console and one or two games in order to shut them up from their tantrums.

Some children have enough savings over several years to buy a game console, so they don't have to rely entirely on their parents.

Through word-of-mouth marketing by buyers, it quickly swept through Tokyo and its surrounding areas within three months, becoming a symbol of fashion, and has begun to spread rapidly to more regions.

The latest weekly sales of the Famicom have reached 40,000 units, which has completely surpassed the first week's sales of the game console. And judging from this trend, it will only increase every week from now on.

Consequently, game sales figures are also increasing rapidly.

Contra and Dragon Quest have both surpassed 200,000 in sales.

Tetris is also hovering around 190,000 copies, while the lowest-selling game among the others, Bomberman, has already sold 120,000 copies, which is quite commendable.

Next week is the release date for the next game, Red Fortress, and many players have already prepared their money to buy it as soon as possible.

Zhuyouxing is quite satisfied with these sales figures.

The company already has ample reserves; it could even assemble a super team of several hundred people right now to develop a large-scale game.

But it's not the right time yet. The game industry is not mature enough, and there aren't many talented people in the game industry. If we make large-scale games now, most of our money and time will probably be wasted on useless things.

The most crucial thing is to find a way to expand the industry scale; this is just the beginning.

Let's focus on implementing the game producer training program first. I estimate that it will take about two or three months to train the first batch of programmers and producers to create games.

Once these people mature, the number and scale of games on the market will expand rapidly, and then in another year or two, the entire industry should gradually mature.

At this moment, Zhu Youxing's mind was filled with many super classic blockbuster games from later generations.

For example, Red Dead Redemption, God of War, etc.

Ugh, I really want to play these games, but unfortunately I can't right now.

Even a mature game engine hasn't been developed yet.

Just as Zhu Youxing was imagining the wonderful vision of the future game, a slightly urgent knock sounded on the door.

Zhu Youxing pulled his thoughts back and said, "Please come in."

"President Zhuyou, please take a look at this!"

A man in a sharp suit walked in. His name was Natsume Yasutaka, and he was the general manager of the marketing department of the newly established company.

This is an executive that Matsuhashi Minoru poached through a headhunting firm.

He previously worked for a machinery manufacturing company, but the company nearly went bankrupt after the bubble burst. Employees began to look for other ways to make a living, and then he was recruited by Minoru Matsuhashi.

His business acumen was good, and his previous decisions had helped the company overcome several difficulties. However, the company itself lacked development potential and was eventually eliminated by the market, so he had to find another job.

When he learned that it was a startup, he was initially reluctant to come, but after seeing the company's sales figures for the first two months, he hardly hesitated anymore.

During his time at the company, he and Ota Tadashi worked together, one working inside and the other outside, to build the marketing strategy and framework. He deserves credit for the current rapid sales of game consoles and games.

Natsume Yasutaka went directly to Takeyusei's desk and placed two documents on it.

One of them is a newspaper article from today's economic news, and the other is a screenshot from the internet.

Zhu Youxing picked it up curiously, and his gaze quickly settled on one of the newspaper's sections.

That was a relatively prominent advertising spot in the newspaper.

If he remembers correctly, the advertising space cost ten million yen a week, which was more expensive than television advertising. When he heard the price, he immediately gave up on advertising in the newspaper.

At this moment, an electronic device appears in the advertisement space.

The device had a simple gray square casing, and two handles. On those handles, Zhu Youxing saw buttons that looked very familiar to him.

On the left are four buttons: up, down, left, and right, which appear to represent the four directional keys. On the right are three buttons arranged in a triangle, distinguished by red, blue, and yellow colors, respectively.

The most advanced and high-end electronic entertainment game console: the PN-type electronic game console is now available for pre-order!

In addition to the newspaper, there was also an advertisement taken from an online page, which also promoted the PN game console.

"President Zhuyou, someone has started counterfeiting our game consoles. I think we should immediately send our legal department to stop their sales."

Natsume Yasutaka spoke with a serious expression.

He's a seasoned professional in marketing.

When a product very similar to their own appears on the market, it means that users will be immediately diverted. At this point, Natsume Yasutaka knew that there was only one way to solve the problem to some extent, and it had to be done quickly!

That is to warn the other party by infringing on their patents, and at the same time be prepared for a long-term lawsuit, so as to slow down the opponent's progress.

With the current upward trend in the development of Youxing Electronic Entertainment, it would be a big problem if a similar game console appeared to compete with it.

Natsume Yasutaka took this matter very seriously.

In his imagination, when Zhu Youxing saw this news, he would probably be a little nervous, after all, he looked to be only in his early twenties, which was normal.

To his astonishment, Zhu Youxing did not appear nervous or flustered after reading the message; on the contrary, he seemed... somewhat excited.

Chapter 67 Rivals? No, friends.

"President, I don't mean to offend you, but I think this matter must be taken seriously. We opened up this market, and we shouldn't let others share our fruits."

Takeyusei put down the newspaper and the paper with the screenshots of the webpage information, and looked at Natsume Yasutaka.

“Natsume-kun, just as you said, we created this market, but I don’t actually want it to be just us.”

"President, I understand what you mean. What I mean is that we shouldn't have any competitors, at least in the short term. We are a startup company in the growth phase, while our opponent is Surui Electronics, a current electronics industry giant that spans multiple fields. They can completely crush us with money, so we must launch a strong counterattack from the very beginning."

Zhu Youxing nodded: "A strong response is necessary, but I don't intend to use so-called infringement lawsuits as a response. That is quite effective, but before that, you probably underestimate the market size of video games. This is not something that one company can handle. The more people enter this industry earlier, the faster the industry can develop."

Natsume Yasutaka frowned.

He believed that Zhu Youxing was too young and did not understand the terror of large companies.

In fact, Zhu Youxing was very knowledgeable, which is why he made many preparations.

Registering patents helps prevent large companies from blocking your path.

By using the most aggressive, on-the-ground promotional methods to promote the game console, large companies were unable to easily influence advertising media with their influence. Even without television and newspaper advertising, the Famicom can still sell very well.

Zhu Youxing said in a relaxed manner, "Let me be frank with you, I don't mind having such competitors. With competitors, it's easier to grow and not become arrogant. An environment without competitors is what's scary. And these competitors are just novices. They don't even know what video games are or what rules to follow in this brand new industry before they barge in. I don't need to be afraid of them at all. Let them try."

After saying that, Zhu Youxing suddenly thought of something and then smiled and said, "Actually, I prefer to treat this competitor as a friend."

Natsume Yasutaka opened his mouth as if to say something.

He really likes this company now; it's mostly young people and generally more dynamic than many Japanese companies these days.

He felt more relaxed than ever before at the company, especially since it now had a very good and healthy cash flow, and its future was limitless. He really didn't want such a company to be brought down by giants.

"Alright, I understand. You can continue working with Ota on the nationwide promotion of the game console. As for the competition in the game console market, you don't need to worry about it for the time being. However, you can increase your advertising efforts and hire more ground promotion staff to carry out a more aggressive promotion, just to show that we are nervous about the emergence of competitors."

With Takeyusei's words already stated, it would be pointless for Natsume Yasutaka to try to be more forceful. After all, the company belonged to Takeyusei, and Natsume Yasutaka himself still maintained the strict hierarchical concepts inherent in Japan. If insisting once would not get a response, then this was the only option.

As Natsume Yasutaka walked out of the office, Takeyusei smiled again, his excitement undisguised.

He really hopes there will be more competitors like this, so that the entire industry can expand rapidly.

He's just one person, and currently only a small company; how can he compare to the promotional effect of a super corporation?

Most people probably still think that there aren't many gamers, only a tiny number.

But that's not actually the case. From children to teenagers, to adults and even the elderly, everyone is a viewer of video games. Zhu Youxing has personally experienced that world filled with video games, and he understands the potential of video games best.

Zhu Youxing's idea was to simply expand; why bother making money from a player base that might only have a few hundred thousand players?

There are so many potential users across the country and the world. Now is not the time to tap into the existing market. Bamboo Star's dream is to let the whole world experience the fun of video games, rather than fighting for the gains and losses of a local area.

As for who wins and who loses in the competition with rivals...

To be honest, Zhu Youxing came to this world with all the most classic games from his previous life.

If we're really going to compete in the gaming industry, Zhuyouxing has nothing to fear.

Releasing a more powerful game console is pointless; a game console is ultimately just a medium, while video games themselves are the most fundamental element.

This Surui Electronics seems to be really rich and powerful. It hasn't been long since they produced a game console with seemingly stronger performance and then planned to sell it to the public.

But do you have enough video games right now?

A video game console with few games is not very threatening.

But I have to admit I should be more cautious.

Zhu Youxing originally thought it would take about a year to develop before entering the market, once many companies were certain that the game industry could really make money.

But I didn't expect that businesses in this world would react faster than I imagined.

They had barely made a small breakthrough when they began to aggressively enter the fray.

This was the only thing that slightly exceeded Zhu Youxing's expectations.

But it's still within a controllable range.