Tokyo Video Game Tycoon.

Especially popular games, such as Contra and Tetris, are basically sold out as soon as they are released.

This initially caused many shops to regret their decision.

I regret not ordering some game consoles and game cartridges earlier.

However, when they wanted to make a large-scale purchase with Youxing Electronics Entertainment, the supply had already been distributed to more stores, leaving little spare capacity. They could only wait for the production capacity to increase later.

This made the shop owners feel like they had lost hundreds of millions of dollars.

The production of the game console was well prepared from the beginning, with an initial order for one million motherboards. The rest was just assembly work, while the production of game cartridges was somewhat lagging behind.

The main issue is that the chips required for cartridges were not mainstream products in the industry in the past, and the manufacturing companies never mass-produced them.

It wasn't until the advent of the Famicom that his products suddenly found a market, and the company hadn't even realized what was happening yet.

However, the contract manufacturer has now begun to expand its production line to produce game cartridges specifically for Zhuyouxing.

There's no need to worry about production capacity anymore.

Apart from Contra and Tetris, the other games also sold well. The worst performing game was Dragon Quest, with many stores currently having at least four or five hundred boxes of unsold stock.

The store hopes to stop giving away Dragon Quest games for now and instead give away other popular games instead, and wants to discuss this further.

However, Youxing Entertainment doesn't care at all. Now, game sales are not decided by your stores, but by Youxing Entertainment.

Yuxing Entertainment, or rather, Yuxing himself, insisted that stores must purchase multiple games together with Dragon Quest when making purchases, or their sales authorization would be immediately revoked.

Some things can be discussed, but some things cannot; this is Zhu Youxing's long-term plan.

However, because the profit margin of games is quite high now, each game has a profit margin of 30%.

With sales so good and profit margins so high, no store wanted to offend Youxing Entertainment too much, even if it meant accumulating a lot of game inventory. They had no choice but to accept it.

However, they still secretly complain about the domineering nature of Youxing Entertainment.

The game company, which had only been established for a little over a month, was so domineering, forcing them to buy games as a package deal. But for the sake of money, they had no choice but to comply.

In business, it's really nothing serious; it's all about profit.

Another month passed quickly, and the rocket car was officially launched after some promotion.

Racing games aren't as popular as baseball in Japan, and their sales naturally can't compare.

The first week's sales were only a little over 20,000, which calmed down the employees who were excited about the high sales of the Super Baseball Tournament. They realized that not all games can be big sellers, and they had to be careful in their production. It was a cold shower, but it was good for them.

Meanwhile, the name of Yusei Electronic Entertainment Co., Ltd. was also placed on the desk of a company president.

Surui Electronics.

A large, diversified multinational conglomerate in Japan that spans multiple sectors.

Its business spans fields including audiovisual, electronic communications, information technology, film and television, and semiconductor research and development, making it a true giant in Japan's current electronics industry.

It is among the top in many fields.

At this very moment, the president of Surui Electronics Co., Ltd., who controls such a massive enterprise, is examining a document in front of him with basic information about Yusei Electronics Entertainment Co., Ltd. printed on the cover.

Chapter 58 has caught the attention of a big shot.

Given the size of Surui Electronics, they wouldn't care how much sales a small company's products would generate.

However, once a product generates a certain amount of buzz, things change.

Especially when this is a completely new product.

The president of Surui Electronics is Kentaro Hayakawa, who is over sixty years old this year.

In its early years, Surui Electronics was a company built up by my father, which started by making televisions.

Their first product was a television, which sold very well in Japan. They then began to expand their business, from radios to traditional home appliances, then to portable music players, and finally to the film and television industry.

In any field they enter, they quickly rise to the top, becoming unstoppable.

After Kentaro Hayakawa took over his father's company, Surui Electronics experienced rapid growth under his leadership.

It has now become an international giant, especially in the electronics field where it has few rivals.

Even though they were hit by Japan's economic bubble, the impact on them was not as severe as one might imagine; they are among the few large Japanese companies that are doing relatively well.

The information about Yusei Electronic Entertainment Co., Ltd. on his desk was very detailed.

From its launch a few months ago to the release of its first product, a home entertainment computer.

It first generated buzz in the Tokyo area, and then expanded to the surrounding areas, with its popularity continuing to rise.

Newspapers and magazines have already started launching related sections, and the response has been enthusiastic.

Anything related to electronics, once it becomes a topic of conversation, immediately becomes the focus of Surui Electronics' attention.

"Video games, game consoles, is that what the market calls this product?" Kentaro Hayakawa asked.

Kentaro Hayakawa's assistant stood directly opposite the president. In response to the president's question, he immediately replied, "That's right. Home entertainment computers are just a gimmick. This thing has almost no functions that a computer should have. Its only function is video games."

What kind of content is this video game?

"Well... it's hard to say. It should be a controllable electronic image that can be operated through specific buttons."

He paused for a moment, and then his assistant suddenly remembered something and added, "By the way, this kind of entertainment has actually appeared before, but it didn't cause much of a stir. People still preferred watching television programs back then."

The world can only be described as a gaming industry slump; no one has truly established standards for the gaming industry.

But if we're talking about video games, there are definitely some traces of that.

The assistant said, "President, you can look at the back of the document. There are details about the so-called video games mentioned earlier."

After hearing this, Kentaro Hayakawa turned to the next few pages and saw a brief introduction to a video game called Airplane Wars.

It was a video game made on a very crude radar imaging screen, and the display quality wasn't particularly good. It was said to have been popular in the United States for a while, but then its popularity gradually faded, and it didn't even show any signs of becoming popular in Japan.

"What do you think of the company's product potential?" Kentaro Hayakawa asked, looking up.

The assistant replied respectfully, "The potential is quite good. According to our secret statistics, this game console, called the Home Entertainment Computer, is already owned by more than 100,000 households in the Tokyo area alone."

"And this is just the result of three months of work by a startup company."

"Have someone from the R&D department disassemble their product to see if it's easy to replicate."

"It's already been disassembled. The R&D department said it was no challenge at all. Many of the components inside are even antiques from seventeen or eighteen years ago."

Kentaro Hayakawa's eyes widened slightly.

"Something from seventeen or eighteen years ago?"

"That's right, the technology was quite backward, but it created a very popular product, which is quite incredible."

After a moment of contemplation, Kentaro Hayakawa said in a deep voice, "It's understandable that users have a lower acceptance rate for entirely new product categories; it's not a big deal."

Then he asked, "So, if we want to make a better product than theirs, where should we start?"

"The R&D department now thinks that we might start by improving the hardware standards of the game console, such as upgrading the same type of chips, memory and other components to a higher level. This is what has been done in the past for electronic products."

"Let's try it out first and make some samples. How long will it take to complete?"

"With the capabilities of our R&D team, it can be done within a week."

"Okay, then let's do it."

At the same time, other companies have also taken notice of the new entertainment products on the market.

Especially those companies that used to operate dance machines or pachinko parlors are doing the same thing as Surui Electronics.

I hope to get a share of the profits.

In one of the stores selling Famicom consoles, the store manager was taking inventory of the latest game consoles and games.

"Manager, we already have over five hundred boxes of Dragon Quest, but hardly anyone is buying them."

The shopkeeper's heart clenched at the mention of Dragon Quest.

According to the contract, if they want to order game consoles and games, they must purchase them as a package deal, with Youxing Electronic Entertainment deciding how many game cartridges to give them individually.

They have no bargaining power.

This is tantamount to an unfair contract term, but it's an unfair contract term that you can't refuse.

But since Dragon Quest wasn't selling well, they figured they might as well lower the price and sell it at the cost price of 2,500 yen.

This certainly won't result in a large loss.

However, the contract also specifies the selling price for each game.

Promotions are allowed to a certain extent, but prices cannot be lower than 10% of the retail price.

Even with a 10% price reduction, people who don't like it simply won't buy it.

Then, the inventory piled up until now.

If there were a second option, the shopkeeper would definitely not want this disliked hero-dragon-slayer.

"Put it at the very back of the warehouse, I don't want to see this thing."

"But store manager, this game is actually quite fun. I bought a box and haven't slept for two days and two nights, but I just don't understand why so few people actually buy it."

The shop assistant had an ethereal air about her, but also a look of utter confusion.

Fortunately, he is young and energetic, and he was able to get up and go to work after two days and two nights. If he were a little older, his body would have collapsed long ago.

But Dragon Quest is really fun!

"What's the point of you thinking it's fun? You can't buy several boxes of games anyway," the store manager said irritably.

jingle.

At that moment, the shop door was opened.

"Hello, welcome." The shop assistant quickly came out of the warehouse when she heard the doorbell.

"Hello, do you sell Dragon Quest here?"

I'll update at least 8,000 words today and try my best to finish this part of the story. Please recommend and add it to your favorites! Following the new book during its initial release is very important as it can determine how it will be recommended later. Thank you all, dear readers!

Chapter 59 Chain Reaction

"Dragon Quest? Yes, yes, we're having a promotion right now, you can buy it for 4500 yen with a 10% discount."