Tokyo Video Game Tycoon.

But in fact, it didn't take long for the evaluation of dead cells to begin to reverse rapidly.

Initially, most of the reviews focused on the game's excessively high progression.

However, players who put in a little effort will gradually discover that compared to the fun the game brings, this level of difficulty is really nothing.

Many of these players had also played Titanfall.

In Titanfall, Bamboo Star deliberately increased the difficulty of the final level many times over.

One of the reasons was to test the current players' ability to handle high-difficulty games.

The results of the experiment showed that players have gradually become more accepting of high-difficulty games.

Dead Cells is like another new test, testing how much these players can tolerate this type of game.

The results so far are very good.

A week later, the reviews of the dead cells shifted from mostly negative to mixed.

Sales reached 200,000 units within a week, far exceeding Aiko and others' initial expectations.

As more and more reviews are published, the number of positive reviews will continue to rise, and everything seems to be moving in a positive direction.

The movement of dead cells naturally attracted the attention of some game companies.

Dead Cells sold over 200,000 copies in a short period of time, which should be attributed to its popularity, but it should also prove that the game is indeed fun enough.

As a result, many companies immediately followed suit, trying to learn from the game to see what was so commendable about it, and whether they could learn even a little bit from it.

Dead Cells originally didn't have an official community, since indie game teams are generally small, and it's impossible for them to spare anyone to manage an official community.

However, players began to spontaneously create forums related to Dead Cells, and then actively shared various game strategies and equipment combinations there. The players' spontaneous sharing kept the game's popularity going and it seems unlikely to drop in the short term.

Chapter 694 A New Strategy

It was almost a month later when Zhu Youxing learned that Dead Cells was selling well.

It wasn't that Zhu Youxing wasn't interested in the low-budget project he helped create; it was just that he genuinely didn't have much time lately.

If Aiko and the others had really wanted to contact Takeyusei back then, they probably wouldn't have been able to find him.

During this month, Zhu Youxing was in charge of the development progress of the latest game, with a focus on the Civilization series, while also keeping an eye on the progress of Facebook's research on smartphones.

Mobile phones are likely the next gaming arena that Zhuyouxing is targeting.

He really couldn't stop users from buying mobile phones, because it's a necessity for people, and the demand is far greater than for handheld consoles.

But he can also participate, become one of them, and then impress these people with sufficiently interesting games.

Therefore, after assigning Facebook the mobile phone development plan, Zhu Youxing immediately set up a new mobile game business unit.

This department will not be truly involved in game development in the short term; its main purpose is to port some of Yuxing Electronic Entertainment's well-known games to Facebook's mobile platform.

Since he can't influence users who need mobile phones, he can at least influence gamers' choice of mobile phones.

Bob is indeed very skilled in the fields of computers and the Internet. He assembled a new mobile phone R&D team in a very short time, and then actually produced a usable smartphone in just one month.

The operating system of this smartphone was created entirely from scratch. Of course, it was developed based on some of the world's most basic programming languages, so it wasn't exactly created out of thin air. Therefore, the efficiency was quite good.

These people are, after all, top-notch employees who left well-known companies. They were attracted by high salaries and equity incentives, which is almost equivalent to being one of the bosses themselves, so they naturally work even harder.

Zhuyouxing is definitely not good at mobile phone manufacturing and operating systems.

But that's okay, he has some ideas that are far ahead of the times.

For example, some features that will become commonplace in smartphones in the future can be implemented now.

It features a simple user interface, a wealth of camera functions, diverse customizable phone themes, and even a mobile card function.

These technologies are already very mature and can be directly adopted.

Zhu Youxing compiled these ideas into a booklet and gave it to Bob, so that he could study it one by one by referring to the detailed data he had listed in it.

When this top-notch mobile phone development team finally received the booklet, they couldn't help but have some doubts about life.

They hadn't even considered any of these advanced features in these phones beforehand.

However, if you think about these features carefully, you'll find that they are actually quite appealing. If you were to make a phone based on the descriptions in this booklet, it would be easy for it to become a hit.

Who exactly came up with these ideas?

They were eager to hear from Bob, but he remained tight-lipped and offered no answer. Moreover, judging from his reaction, it was clear that the design of the phone system and its appearance were not Bob's own ideas.

During this month, Zhuyouxing has been constantly adapting its mobile operating system to Facebook's system, trying to port some of its games, which may be a bit outdated but are still very fun, directly to mobile devices as soon as possible.

For example, the Super Mario series from the NES era, as well as The Legend of Zelda, Contra, various Super Contest series, Kunio-kun series, Dragon Quest, and so on.

These games are somewhat outdated by today's standards.

But what if all of these are cheap?

Each game costs only 100 yen, which is roughly the same as the allowance a child usually receives in Japan, or the price of a roll of toilet paper. It's quite a bargain to buy a game that brings you joy.

Later, Zhu Youxing gradually brought his team to the United States, where they connected with people at Facebook to make adjustments to the mobile operating system as needed.

This time, Zhu Youxing is going to make things less comfortable for Myron Case.

In the original world, the Apple brand almost dominated half of the mobile phone industry.

Its dominance is truly unshakeable.

Apple's product launch events always become the focus of attention.

Zhu Youxing doesn't actually dislike Apple; he's an Apple user himself.

He just always felt that Apple was wasting its performance.

Despite having a powerful phone, there aren't many games that allow it to fully utilize its capabilities.

Mobile phones can also become the new handheld consoles.

This is probably related to Apple's inherent DNA.

Its founder, Steve Jobs, was not particularly interested in video games from a very early stage.

He himself had previously worked at a video game company.

Zhu Youxing remembers that there were quite a few good mobile games in the early days, and at that time, they were mainly based on buy-to-play. But somehow, things seemed to change.

He still really hopes to make some changes.

Next, according to his plan, he will gradually transfer some of his well-known old games to Facebook's mobile platform in batches, so that Facebook can at least compete with Myron Keith's Mike F. Smith in the mobile market and prevent this guy who doesn't like games from becoming the hegemon of the mobile industry.

Otherwise, the dark age of mobile games may return in the future.

"Hmm, Cut the Rope, Where's My Water?, Angry Birds, these would all be great additions to mobile games."

Zhu Youxing started researching more games that could be released first on Facebook mobile, and he was preparing to give Facebook a big surprise.

At this point, most smartphone users could still overlap with gamers, as this was the most trendy group. If Mickford could win over these players from the start, his plans would be largely thwarted, and his goal would be achieved.

"Perhaps we could make a Plants vs. Zombies game, but wait, there seems to be a similar game already."

As Zhu Youxing made his plans, he suddenly remembered another game.

There is a 3D version of Farm Defense Zombie Edition on the Counter-Strike mod platform. This mod was made by the same three girls when they were bored, and it has now become one of the most popular mods for Counter-Strike.

He remembered that the three girls had also told him they wanted to make a full version of Zombie Farm Defense.

Strictly speaking, this should be considered Plants vs. Zombies.

If I were to do it myself, it would still be somewhat suspected of plagiarism.

Then just skip it. But I can guide the three girls to make Plants vs. Zombies, which shouldn't be too difficult for them.

Chapter 695 The Unending Dispute at Su Rui Electronics

While preparing to log in to the mobile game, the home console games should not be neglected either.

Even handheld consoles are releasing new games, but their priority has clearly decreased because handheld consoles haven't really taken off yet.

Furthermore, judging by the timeline, the current handheld consoles are nearing the end of their lifespan. New games are gradually becoming unsustainable, and it's time to consider replacing them with newer processors to handle more demanding game graphics.

Some gamers are now complaining that the latest handheld games don't have impressive graphics, and that the limited capabilities are making the handheld a gradually obsolete product.

Although there aren't many people making such calls yet, they will definitely increase over time.

However, now is not the time to develop a new handheld console.

Handheld consoles were indeed bound to suffer a severe blow at first due to the impact of mobile phones.

The medium on which a game is played doesn't matter, as long as there are good games.

Zhu Youxing is quite open-minded about this.

This is a good opportunity for me to expand the scale of industrialized game production.

It's about time we considered promoting standardized production for open worlds.

The first thing to do is to open a new category in the game development courses that Youxing Electronic Entertainment has been offering: the industrialized production method of open world games.

This thing has drawbacks, but the advantages outweigh the disadvantages, so Zhuyouxing doesn't want to give up the path of industrialized mass production of games.

By the way, my new game should also be ready for release around the same time.

That is, the work "Civilization".

This is also a great way to kill time, allowing all players to truly experience playing it once a day, and that once is a whole day.

Yuxing Electronic Entertainment's plans are proceeding smoothly and everything is developing according to the established trajectory.

But Suri Electronics has been doing increasingly worse lately.

Smartphones are encroaching on handheld consoles much faster than we thought.

Before the MK1 smartphone launched in Mikefu, many people considered handheld consoles to be very advanced products. Young people would be proud to carry one around and show it off to those around them.

However, after the MK1 smartphone was launched, the status of handheld consoles began to decline rapidly.

The MK1 is incredibly powerful.

It boasts comprehensive shooting capabilities, along with communication, music, film and television, and internet entertainment.

It seems that all of a modern person's entertainment needs can be found on a smartphone.