Tokyo Video Game Tycoon.

If you show a handheld console to someone who doesn't understand video games, they might be confused for a while and not know what it's for.

But mobile phones are something that almost 99% of people in the world know about.

Smartphones represent a revolution in mobile phones, and their revolutionary nature is no less significant than a new industrial revolution.

When you show a smartphone to people around you, it immediately draws countless exclamations of amazement. They are amazed by the versatility of the phone and even more delighted by its rich features.

Myron Case immediately appeared in major newspapers and magazines, becoming an overnight sensation.

Moreover, he is a very dramatic person, and the media especially likes such dramatic people.

From high spirits to the lowest point in life, and then instead of giving up, he persevered and continued to work hard on his career.

Ultimately, he reaped the rewards of his efforts and became a darling of the media.

Handheld game consoles almost simultaneously became products that were disliked by people.

Handheld consoles generally require multiple physical buttons.

Because only physical buttons can provide players with the most intuitive experience.

This inadvertently increases the size of the handheld console.

Mobile phones don't have these problems.

Myron Case has cut almost every button that can be removed.

This makes the phone seem out of place, as if it were made in this era.

Currently, there is a heated debate within Surui Electronics regarding whether to continue increasing investment in handheld consoles.

Surui Electronics doesn't have many pillar industries left. Video games are a new profit point that was hard-won, and it would be a real shame to give it up so easily.

However, the increasing dominance of smartphones has made it very difficult for them to sell their handheld consoles.

"I disagree! The video game business is still profitable, although the profits are gradually decreasing, but this is definitely only temporary. Players will eventually need a game console to play games. I've also looked at mobile games, and those games simply cannot compare to the quality of our games. Players will understand what is most suitable for them."

"I think we should cut our losses now! The handheld gaming business is indeed slowly declining, and if we don't cut our losses in time, we'll definitely be dragged into a quagmire from which we can't get out!"

In the conference room at the headquarters of Surui Electronics, more than fifty senior executives of Surui Electronics were arguing incessantly.

These are all the powerful senior executives of Surui Electronics.

This shows just how important this meeting was.

Aiden, who was in the United States, rushed over overnight, skipping jet lag to attend the meeting, and is still yawning a bit.

As the company president, Hayakawa Ueto watched the argument unfold without saying a word.

Previously, the video game business was not a promising department within Surui Electronics. It was through its own efforts that the video game industry began to improve. As the development of video games became more and more rapid, the video game department also became more and more solid in its foundation at Surui Electronics, and now it has the confidence to compete with other traditional departments.

Today, the video game division has become an indispensable part of Surui Electronics.

With both sides evenly matched, the dispute was particularly intense.

Before Hayakawa Ueto even spoke, these people were already poised to fight at any moment.

Fortunately, they each maintained a degree of composure befitting their high-ranking positions.

However, the video game division is not about to easily allow other high-ranking officials to undermine its power.

Some shareholders who chose to invest because of the video game industry are also unwilling to give up easily.

They have invested a lot of money in this area, some of which comes from investments by established third-party game companies. Naturally, they are also providing strong support for video games.

"Hayakawa, what do you think? Do you believe the video game division should be restructured?"

Seeing these people arguing, and with Hayakawa Ueto showing no intention of interrupting, Aiden moved closer to Hayakawa Ueto to ask for his opinion.

Hayakawa Ueto simply crossed his hands over his mouth and remained silent, not responding even when Aiden asked him questions.

Seeing Hayakawa Ueto's expression, Aiden knew that Hayakawa Ueto was probably struggling with his own thoughts, so he decided not to bother him any further.

Chapter 696 Is talent the only way to describe it?

Aiden was promoted by Hayakawa Ueto and is now the absolute controller of Surrey Electronics' North American branch. He is also the global vice president of Surrey Electronics, and his power is considerable.

Of course, if Aiden wasn't capable, Hayakawa Ueto wouldn't have trusted him much.

Hayakawa Ueto deserves the most credit for the gradual growth and expansion of Surui Electronics' video game business, while Aiden deserves the second most credit.

He actively explored the North American and European markets, trying to gain a certain market share and loyal fans before Yuxing Electronic Entertainment entered these markets.

Later, when Yusei Electronics entered the market, although it inevitably lost a lot of market share, its foundation was already solid, so it could still barely compete with Yusei Electronics.

Furthermore, Aiden is a very patient person; he has actually been waiting for Yuxing Electronic Entertainment to make a mistake.

It's perfectly normal for a company to make mistakes, and he was trying his best to maintain his video game business.

On the one hand, they were waiting for Youxing Electronic Entertainment to make some mistakes.

For example, their game consoles may experience a large number of quality problems, or some of their decisions may encounter backlash from players.

It's just a pity that he never got that opportunity.

Yuxing Electronic Entertainment takes every step very carefully.

As the company's business director, Minoru Matsuhashi may not fully understand all the pitfalls in the game business, but Yusei Takeyuki knows them all.

The Xbox's past issues, such as the Red Ring of Death, the backlash from its high price, and its passive response to player dissatisfaction, have all been major pitfalls.

If Zhu Youxing hadn't been a time traveler, these pitfalls would have been unavoidable.

Aiden finds it hard to believe whenever he thinks about this.

Such a company, which started in the video game industry, never faltered from beginning to end.

Logically speaking, Zhu Youxing, that former greenhorn, should have become arrogant as his base of influence grew.

However, he didn't, and it is precisely because of this that Aiden has a very high opinion of Zhu Youxing.

Conversely, he was somewhat dismissive of the group of guys who were currently arguing.

They weren't actually considering the company's overall interests; they were only considering their own positions and interests.

When the video game division was still very small, some managers didn't dare to utter a sound in front of other departments.

Now they're finally acting arrogantly. It was nothing when they were still making a profit, but now that they're facing business problems, instead of trying to solve them, they just want to maintain the status quo.

He had utter contempt for these guys who only cared about their own interests.

It's understandable if employees are doing it for themselves and for higher salaries.

However, as a senior executive, you have become a part of the company, and the company's overall interests are truly related to you, yet you have no awareness of this, which shows a very short-sighted perspective.

Hayakawa Ueto remained silent for almost half an hour, just listening to these people argue.

As the argument subsided, seemingly as if they were taking a short break to drink some water before resuming their verbal sparring, Hayakawa Ueto finally spoke up.

Are you tired?

These executives and shareholders all looked at Hayakawa Ueto.

A strange light flashed in some people's eyes.

Some of them weren't really arguing, and some even had some foresight.

But they were arguing so much in order to get Hayakawa Ueto to speak.

He is the one who has absolute power in the company now, and he can decide the future direction.

It's pointless for anyone else to say anything.

"Since you're all tired, I'll just announce our next steps now."

Everyone immediately sat up straight, and those who were just about to pick up their cups to drink water quickly put them down and listened attentively.

Aiden looked at Hayakawa Ueto and thought to himself that this guy was as usual, he already had an idea in mind, but he was just waiting for the right opportunity to say it.

"The video game business remains our second largest division after the hardware electronics division, and that will not change, because the video game industry is indeed very profitable, however..."

Hayakawa Ueto paused for a moment: "However, our previous judgment on the game industry may have been somewhat wrong. Now, looking back, why did Yusei Electronics Entertainment become less concerned about the handheld console business? Why haven't they released any of their flagship handheld games for a year or two? There are actually clues to all of this."

Aiden's expression changed slightly as he stood next to Hayakawa Ueto.

Huh?

Why didn't I think of that before?

Hayakawa Ueto is right.

It seems that Youstar Electronics Entertainment stopped prioritizing its handheld gaming business a year or two ago.

At the time, Surui Electronics' assessment was that the main console business was indeed very profitable, while the handheld console business was actually less profitable than home consoles.

It's really not worth it to leave the home console market, which currently holds absolute dominance, untouched by the competition, and not make a fortune from it.

But now that I think about it carefully, it doesn't seem to be that simple.

Yusei Electronics Entertainment is a company with full multi-line operation capabilities, and its president, Takeyusei, is simply a bug-level figure in the video game industry.

He single-handedly supported almost half of the video game industry.

With him around, managing both handheld and console businesses is actually a breeze.

Even if the handheld console business is less profitable, since it can be done as a side business, there is absolutely no reason to underestimate it.

There is only one reason.

This incredibly powerful individual, at some point, became convinced that the handheld console business was slowly declining.

This guy is shrewd; he runs faster than anyone else!

Aiden's pupils gradually contracted.

This bamboo star...

Hayakawa Ueto didn't notice Aiden's reaction and continued to state his decision.

"The video game division is currently undergoing personnel adjustments. Eighty percent of the staff previously involved in handheld game development and handheld game console development have been reassigned to home console development. We need to quickly adjust our operational posture and return to the home console market."

Hayakawa Ueto realized that he had really been careless.

He had previously thought that Zhuyouxing didn't care much about the profits from the handheld game business.

However, Surui Electronics urgently needed a market growth point, and handheld consoles became one of the points it valued.