Tokyo Video Game Tycoon.

However, the leak is indeed a bit troublesome. Originally, I wanted to hold back a little longer and announce it at next year's Consumer Electronics Show.

However, the fact that others have revealed all the features and appearance of the handheld console in advance puts them at a disadvantage.

Of course, one can also vehemently deny that these are all fake news.

However, Zhu Youxing thought about it and felt that it was unnecessary.

He instructed the marketing department to devise a new advertising plan.

Since the new handheld console has already been pretty much revealed, there's no need to hide it anymore.

Continuing to conceal it would only make it seem like a cover-up.

Players were naturally very excited about the new information that suddenly leaked online.

Especially those loyal fans of Yuxing Electronic Entertainment.

They had been ridiculed for a long time by fans of Surui Electronics, who kept saying that Youxing Electronics Entertainment was slowly falling behind the times and that Surui Electronics would rule the new era.

Look at their brand new game console, it's fully functional and has a lot of games with amazing graphics. Visually appealing, they naturally gravitated towards Surui Electronics.

However, after Yusei Electronics was suddenly exposed to news of a new handheld console, Yusei's loyal fans finally stood up for themselves.

They regrouped and began fighting back online against the guys who had previously mocked them.

Didn't you say that Youxing Electronics Entertainment is outdated? But look at the performance of our latest handheld console. This is the ceiling of the handheld console industry. What else do you have to say?

Those supporters of Surui Electronics were speechless for a while, and some even said sourly that this was just a handheld console, while Surui Electronics also had a production line for new home consoles. Unless Yuxing Electronics Entertainment was going to develop another home game console, Yuxing Electronics Entertainment would still be lagging behind the times.

But no matter how much they try to justify it, the mere exposure of the handheld console's performance has once again drawn everyone's attention to Youxing Electronics Entertainment.

Suri Electronics was initially very close to Morgan Group on standards when they suddenly learned from the news that Yuxing Electronics Entertainment was indeed preparing a new console, and it was even a brand new handheld console.

According to information released online, the new handheld console has a touchscreen, and there are already many video games that are designed to work with the touchscreen.

In addition to these features, the performance of the new handheld console from Yuxing Electronics Entertainment is comparable to that of the GS1.

Of course, the graphics and smoothness can't compare, but if you want, it's certainly possible to port games from the GS1 to a handheld console.

Playing console games on a handheld device is absolutely awesome.

Before long, advertisements for the new handheld game console from Yuxing Electronics Entertainment began appearing on various platforms and billboards.

It was a large-screen handheld game console with an oval shape.

Compared to the compact size of the GBA, this new handheld console is quite radical.

These could have been used as gimmicks to promote the product at the press conference, and if successful, they would have generated a lot of buzz.

However, the sudden exposure of these secrets did not generate as much buzz as a carefully prepared revelation.

These guys are really despicable.

Zhu Youxing is usually quite easy to talk to, but he has no intention of being polite to someone who uses such a shameless method to deal with him.

The first to be affected was naturally the internet portal YOO.

Zhu Youxing had already decided to teach this guy a lesson. He shouldn't think he could be invincible just because he had some confidence. He still had many more trump cards up his sleeve.

With the authorization of YOO's boss, Nagao Ame, the secrets of YOO Electronic Entertainment's latest handheld console were directly exposed on his portal news platform. This was the initial exposure location, followed by a frenzy of reprints from other news platforms and newspapers.

However, due to this surge in popularity, YOO attracted millions of user clicks, and he once again used this opportunity to ask investors for money.

As for the compensation for the leak, Nagao Amane didn't care. He was willing to pay if he wanted, since he was not short of money. He could also make Yusei Electronic Entertainment suffer. He could hire the best lawyers to sue Yusei Electronic Entertainment and drag it out. Although he would eventually lose the case, the longer it dragged on, the more Yusei would suffer.

In doing so, he achieved his goal.

Zhu Youxing decisively rejected all cooperation proposals from Changweiyu. Investment was out of the question, as was acquisition. This made him quite unhappy with his internet portal company, which now boasts a valuation of over 30 billion US dollars.

Now even the officials in Congress treat him with great respect, but Zhu Youxing completely ignores him, which makes him feel that his self-esteem has been hurt.

Then, the game companies acquired by Longtail Rain collectively announced that their new games would not be released on Youxing Electronic Entertainment's platform, but would be released on other game platforms in the future. They hoped that players who support these game companies would continue to support them on the new platforms.

Meanwhile, Nagaoyu also suggested that these guys tell some pitiful stories, talk about the hardships of game development, and try to gain the players' sympathy and take advantage of it.

He had no qualms about it and treated players as nothing more than a tool for making money, without ever considering things from the players' perspective.

YOO's sudden announcement pleased the people at Surui Electronics. Hayakawa Ueto even personally communicated with Nagao Rain and quickly established a partnership. Several game companies under Nagao Rain will release games on Surui Electronics' new game console.

These were all studios that developed high-quality games for Yuxing Electronic Entertainment. Although they couldn't compare to the first-party teams under Yuxing Electronic Entertainment, they were still considered members of the second or third tier.

This gave Surui Electronics more confidence when competing with Morgan Group.

At the same time, Surui Electronics once again changed its tactics, competing with both Morgan Group and Youxing Electronic Entertainment.

Chapter 426 Extravagant Spending

This is a new competitive relationship.

Surui Electronics is supported by YOO, the hottest internet portal at the time, to jointly fight against Morgan Group and Youxing Electronic Entertainment.

Both sides are unwilling to back down, whether in online social media discourse or in propaganda.

With the full performance details of the new handheld console leaked, Hayakawa Ueto's side clearly has more time to prepare.

When he saw the appearance of the new handheld console from Yuxing Electronics, he realized that the dual joysticks and touchscreen would probably be the main features of Yuxing Electronics' latest offering.

So my new handheld console doesn't have this feature.

But what Surui Electronics has in abundance is top-notch technical development talent.

If this function is not available, then it can be implemented through an external device, and then patched onto the existing system.

Dual joysticks are simple to implement; they can be achieved using an external connector, and there shouldn't be any compatibility issues.

But touchscreens are a bit more complicated. Unless they completely scrap their previous development plans, it will be really difficult to implement touch via peripherals.

However, the new handheld console has been in mass production for some time now, in preparation for its release. If modifications are suddenly proposed now, it could result in a direct loss of several hundred million dollars, which shareholders absolutely cannot agree to.

However, Surui Electronics is never short of people with ingenious ideas.

Their engineers suddenly had a brilliant idea: since we can't change the main screen to a touchscreen, why don't we just connect a brand new, internally powered touchscreen as the secondary screen for the game console?

While this may seem a bit far-fetched, it still achieves the functionality of touch, and if Yuxing Electronics Entertainment has any ideas for touch games, they can simply imitate them.

This move was indeed quite impressive. After the new peripheral advertisement was released, Zhu Youxing was somewhat stunned.

How come it seems that Surui Electronics has unknowingly started to develop in the same direction as Nintendo?

I had previously planned to develop games using a secondary screen, but I eventually scrapped the plan because I felt that dual screens were not suitable for future game compatibility and porting issues.

Innovation should not be pursued for its own sake, but rather to better serve the development of the game itself.

The NDS series wasn't initially supported by third-party games; it thrived entirely on the outstanding NDS games created by Nintendo's own top-tier game developers.

If Nintendo hadn't had so many top-tier, god-like game developers, the NDS era would probably have been a disastrous failure.

Unexpectedly, their rejected proposal became the solution for Su Rui Electronics to resolve the issue.

Using peripherals to implement touch functionality, that's really something, Su Rui Electronics.

It has to be said that having a strong technical foundation is a real advantage.

However, it's still uncertain whether this will be successful, as accessories are ultimately not the game console itself.

This can be considered a stopgap measure for Surui Electronics. In any case, it can't be too different from Youxing Electronics Entertainment in terms of functionality, otherwise it may really be impossible to catch up with Youxing Electronics Entertainment again.

Hayakawa Ueto has very obvious ambitions this time.

In a short time, advertising space in the United States, Japan, and other countries was almost completely taken over by these companies, with each company's advertising expenditure estimated to exceed tens of millions of US dollars.

Since billions or even tens of billions have already been invested in development, what does it matter if the marketing and distribution costs are a little higher?

This is a real, head-on confrontation. Zhuyouxing has no trump cards to hide and is solely relying on the game currently in development to solidify its position.

As for Surui Electronics, which is once again challenging the status of Youxing Electronics Entertainment, they also have their own strong advantages.

The sudden appearance of several high-quality game studios, along with their own high-quality games, demonstrates their considerable strength.

And so, 2001 ended amidst fierce competition, and the new year quietly arrived.

However, this does not mean that competition will weaken in 2002; on the contrary, competition will become even more intense.

Bamboo Star needs to solidify its position, so it needs to offer sufficiently compelling video games. As a challenger, Su Rui Electronics is also putting in its best effort.

Meanwhile, Surui Electronics continues to vigorously promote its own high-definition format standard.

And in the new year, the main battleground at the start of the year is naturally the latest International Consumer Electronics Show.

This time, several companies each bought tens of thousands of square meters of space at this year's consumer expo for promotional purposes.

YOO Electronic Entertainment, Surui Electronics, and Morgan Group.

These four companies together bought nearly 70,000 square meters of exhibition space this year. To buy such a large area, they really spent a fortune.

The organizers of the exhibition treated these four companies like gods this year.

My eyes are practically glowing green.

In previous years, around 20-30% of the exhibition area at the Consumer Electronics Show would be empty and unattended.

As the world's largest electronics exhibition, the annual exhibition area exceeds 200,000 square meters.

This year, several companies directly bought the 70,000 square meters of advertising space that was used in the past. How could they not be happy?

Yuxing Electronics Entertainment is naturally promoting its latest handheld console.

After the initial reveal, there wasn't much exposure of the games themselves. At most, a few relatively simple touch-based games were shown to give players a basic impression and concept of touch-based games.

Launch titles like New Super Mario Bros. and The Legend of Zelda were not announced.

The point is to add some hype to this year's Consumer Electronics Show.

However, this has drawn dissatisfaction from some people in the electronics and semiconductor industry.

They felt that this year's exhibition was somewhat backwards; it was supposed to be an exhibition promoting future technologies, but instead it was promoting things like video games and software.

But what can you do when these four companies offered such a huge sum of money?

Even though this exhibition is somewhat misplaced, it is still full of gimmicks, and most importantly, it's all about the money.

Those who are dissatisfied can only vent their frustrations, and in the end, they can do nothing about it.

This time, Yuxing Electronic Entertainment and Morgan Group jointly booked one of the exhibition halls. Before the exhibition opened, they simply closed the gates and had the workers who set up the venue live inside. They were paid generously to keep quiet and not reveal any information until the moment the venue opened.

The fact that the bosses of all four companies came together for this promotional event is enough to prove how much importance they attach to it.