Tokyo Video Game Tycoon.

Like Zhu Youxing, the CEO of Morgan Group, Lorenzo, simply stayed inside the venue and didn't come out, appearing extremely mysterious, leaving people wondering what exactly was happening inside the venue.

As for Surui Electronics and YOO, they didn't hide anything about their venue setup, or rather, they didn't intend to hide it at first.

When they saw the closed-off state of the venue at Youxing Electronic Entertainment, they were actually quite puzzled, wondering what was going on there.

What exactly is being hidden in Chapter 427?

"Long Tail, do you know what's going on at that venue right now?"

On the eve of the 2002 International Consumer Electronics Show, Hayakawa Ueto finally arrived in the United States from Japan.

He was previously tied up with coordinating matters between multiple departments within the company, so he only just got off the plane today.

As soon as he got off the plane, he didn't even have time to adjust to the time difference. He rushed to the area of ​​the International Consumer Electronics Show to meet up with YOO's boss, Nagao Ame.

Nagao Amane arrived two days earlier than Hayakawa Ueto. This time, he was collaborating with Surui Electronics, so the two parties, like Takeyusei, simply booked one of the venues together for the exhibition setup.

They are full of confidence this time and are preparing to release several explosive new game announcements at the exhibition. Suri Electronics also has some electronic products that have been kept under wraps for a long time, which are intended to increase the buzz surrounding the new game console.

Changweiyu was very happy to be able to connect with Surui Electronics, a major player in the industry.

And he became increasingly convinced that he would achieve this success.

Surui Electronics' technical strength is truly impressive.

However, Zhu Youxing's mysterious behavior is indeed a bit intriguing.

Upon hearing Hayakawa Ueto's question, Nagao Ame, who was still overseeing the final construction of the venue, turned around and said, "I don't know. I sent a few people to try to sneak a peek at the situation, but they were all stopped by several very vigilant bodyguards. We still don't know what happened at the venue."

Hayakawa Ueto's mind suddenly felt heavy after hearing this.

Having dealt with Zhu Youxing for so long, experiencing both cooperation and competition, he could be considered someone who understood Zhu Youxing relatively well.

Despite his young age, Zhu Youxing is a man full of wicked schemes.

Especially when he's trying to hide something, it means he's probably preparing some big move.

When Hayakawa Ueto arrived at the venue after getting off the plane and saw this scene, he felt uneasy.

The unknown is what makes people most worried.

"President Hayakawa, don't worry about this. Takeyusei is just putting on an act. It's just an exhibition. What could he possibly do? The more they act like this, the less confident they are. They're trying to gain attention through underhanded means, which only proves our great advantage."

Longtail Rain is very confident.

Just two weeks ago, he successfully acquired two game studios that were providing exclusive content for the Youxing Electronic Entertainment Platform.

Not all game studios have perfect loyalty. Some studios are ambitious, but most are still driven by profit.

When I bought the other party's property at several times the price, the other party offered almost no resistance.

Some people take the cash, sign a non-compete agreement, and then run away without hesitation. Long Tail Rain looks down on these kinds of people. Others, however, plan to continue working in the gaming industry after the acquisition.

Longtail Rain values ​​these kinds of people highly, offering them very good treatment so they can settle down and continue developing the game.

As long as not too many of the core members of these studios leave, the studios still have potential.

He now owns more than ten high-quality game series IPs, as well as more than thirty secondary game series IPs.

These product lines guarantee his profits, which gives him a lot of confidence.

With so many IP series, although it still can't compare to Youxing Electronic Entertainment, its overall scale and strength should be no worse than Zhuyouxing.

He even began to fantasize about raising money to develop a game console once his gaming business stabilized, and then taking a slice of the game console market.

Only those who control the distribution channels are truly wealthy; simply making games offers little future.

He sees this very clearly; the current cooperation with Surui Electronics is only temporary.

He also planned to have his own people take the opportunity to learn more from Su Rui Electronics, in order to lay the groundwork for future development.

He no longer takes Yuxing Electronic Entertainment seriously; he even feels that he can become a group that rivals Yuxing at any time if he wants to.

But Hayakawa Ueto wasn't so optimistic.

Hearing what Nagaoyu said, he felt that it made some sense, but he was still not quite at ease.

"Have your people try to see if they can infiltrate that exhibition hall. This completely unknown situation is really making me uncomfortable."

It was a feeling of being out of control, and he didn't want that feeling to continue.

"Okay, but I don't think it's really necessary. It's just an exhibition. We have excellent products, so what are we afraid of?"

Hayakawa Ueto glanced at Nagao Ame.

This guy is indeed the owner of an internet portal, and a large company valued at $30 billion, but he doesn't have much of the wariness that a big company owner would have.

Perhaps this guy succeeded too easily.

The internet has grown so fast that many people haven't had time to settle down before quickly getting everything they want.

He began to feel that this kind of cooperation might not necessarily be a good thing.

Nagao Ame still respected Hayakawa Ueto quite a bit. In terms of status, Hayakawa Ueto was definitely higher, so he arranged for a few more agile guys to sneak around and check on the situation at the stadium, just as Hayakawa had requested.

Seeing someone inquiring, Hayakawa Ueto's expression softened slightly, and then he turned to look at Su Rui Electronics' own exhibition area.

The most eye-catching part of the exhibition area, which spans tens of thousands of square meters, is the display area for their two latest game consoles, which occupies 70% of the area.

These areas will offer players a wealth of demo content, featuring a wide variety of games with excellent graphics.

At this point, Hayakawa Ueto had to marvel once again at the power of the Unreal Engine. The game development team had personally told him that they were already quite attached to the Unreal Engine.

Because Unreal Engine is updated very frequently, each update adds more data and code to facilitate game development.

This greatly reduces the game development cycle while maintaining a fairly good visual quality.

If you want to create a similar game engine, the first thing you need to overcome is the massive amount of game development data.

Data is the soul of an engine; without this core data, the efficiency of an engine in developing games will be greatly reduced.

It was only at this moment that Hayakawa Ueto seemed to finally vaguely realize Takeyusei's ambition.

This guy wants to create a terrifyingly large game development database, a database that no one can match.

In game development, creativity and imagination could potentially surpass Yuxing Electronic Entertainment.

However, this kind of game engine, which has a near-monopoly on data, will probably be hard to surpass...

Chapter 428 The Advantage Is on Our Side

Hayakawa Ueto shook his head, trying to shake off his thoughts.

It's pointless to think about game engines now.

A game engine is just a development tool; the game itself is what matters.

It doesn't matter if BambooStar really monopolizes this tool. If the price of this tool is too high, it will inevitably force other companies to develop their own game engines sooner or later.

If Unreal Engine continues to be sold at a low price, there will indeed be little room for the development of other game engines.

However, as a top-tier technology company, developing a game engine is only a matter of time. They can't always rely on competitors, but it's not appropriate right now, as he doesn't have much money left to spend.

Moreover, even if such resources exist, it would be more meaningful to invest them in game development now.

After seeing that the venue was almost set up, Hayakawa Ueto also showed a satisfied expression. At least it looked good. The venue was large and there were so many games to try out, and the graphics of these games were more and more amazing than the last.

Yuxing Electronics Entertainment only has one handheld console. How can their combination of a game console and a handheld console be inferior to the other party?

Perhaps, as Longtail Rain said, the advantage is on our side.

Meanwhile, the YOO booth at the Long Tail Rain booth was promoting a large number of brand new games.

It's hard to say how good these games are right now, but Longtail Rain's methods are simple and direct.

If you play a game with us for more than ten minutes, you can receive a very worthwhile prize.

Furthermore, Longtail Rain even created a points leaderboard.

If a player plays enough games in their own area, they will receive a certain number of points.

The top ten on the leaderboard will receive even greater rewards, such as a top-of-the-line desktop computer worth over $10,000, or a full suite of gaming products from Surui Electronics.

A monetary offensive is the most direct and effective way to reward someone; it never fails.

Only someone as wealthy and powerful as Changweiyu could do this, because his money is practically blown in by the wind, and it keeps growing.

However, it is undeniable that the internet is really hot right now, and I think it is necessary to add a new internet department. Su Rui Electronics absolutely cannot fall behind the times.

In addition to showcasing some games, YOO also plans to display some gadgets developed by itself. The development costs are not too high, and they are mainly for show.

However, it was actually a strict requirement from the exhibition organizers. After all, this was an electronics exhibition, not a game exhibition. Even a fool could see what the main focus of this exhibition was, so you had to at least put on a show and have at least a few electronic products on display.

That evening, the booth was fully set up, and everything was ready for the official opening the next day.

To Hayakawa Ueto's disappointment, there was no news from Takeyusei.

The two companies completely sealed off their exclusive venues.

In the end, we learned some details thanks to information that Hayakawa Ueto obtained from some exhibition manufacturing suppliers.

The two companies seemed to have combined some elements together. The supplier said that some of the billboards they produced bore the logos of both Yuxing Electronic Entertainment and Morgan Group, which was very different from the two companies on their end.

It's a bit late to find out about this now, and it's not easy to make up for it now. However, since it only involves some fusion elements, it shouldn't affect the overall situation.

As night fell, the International Consumer Electronics Show venue was quiet, seemingly foreshadowing the fierce competition that would ensue after the opening of the show the following day.

And soon it was the morning of the next day.

Hayakawa Ueto and Nagao Ame arrived at the venue early in the morning, and at Hayakawa Ueto's suggestion, they sent dozens of good-looking women to various places in the venue to promote the event.

Some of them were holding flyers, while others were dressed in clothing bearing the logos of the two companies to attract attention.

It's quite cliché, but the effect is still very good.

Not long after the venue opened, a group of people were drawn to Surui Electronics and YOO.

More often, however, were media reporters who loved to watch the drama unfold.

With the rise of the internet, there are now more and more internet media reporters, all carrying long lenses and microphones, running around frantically searching for any big news that can generate clicks.

The most eye-catching news this time is naturally the competition between the four companies.

They teamed up in pairs to compete against each other, launching attacks from all walks of life.