Tokyo Video Game Tycoon.

How could a manager miss such a lucrative opportunity?

His salary is directly related to the department store's sales figures.

His heart was already pounding after he had only made a rough estimate of the value of those game consoles.

This thing can actually generate a net profit of 100,000.

As the manager here, he can directly receive a 2% commission on the department store's sales, which means he earned more than two thousand dollars in half a day, something he could never do normally.

If this stuff were sold every day, what would happen? His income this month could easily exceed $100,000.

Of course, such a wonderful thing is impossible.

Even if there is that much purchasing power, there won't be that much product inventory.

The manager walked out of the department store and drove straight to headquarters without saying a word.

Meanwhile, at the headquarters of this small department store, all the phones were being answered.

Each of those calls came from managers of different department stores across the country.

They all had the same demand: I need a supply of SFC and light guns! And I need them fast!

In the office of Star Electronic Entertainment in the United States, several employees were chatting idly.

The product sold well for a while, covering almost all the players in the United States. It was definitely profitable, and these people can now relax a bit.

Not long after, Matsuhashi rushed into the office in a great hurry, looking at the employees who were looking quite relaxed.

Upon seeing their boss enter, they quickly stood up from their seats.

At this moment, Matsuhashi spoke up: "Everyone, get moving! We have a new order!"

Chapter 221 It was clearly you who wanted to play.

At this moment, many people are queuing up in the toy sections of several small department stores.

At the same time, they kept glancing ahead, looking somewhat anxious.

"Hurry up, have you finished shopping? I still need to buy more things!"

"Hurry up and tell us if the light guns are sold out! Don't waste our time!"

The department store manager watched this scene with great pleasure.

The appearance of these people represents real profits.

Since the light gun was introduced a couple of days ago, more and more people have been coming to the toy store to buy game consoles.

First of all, if you want people to experience a game, you need to at least buy a game console.

Most people often get stuck at this stage and dare not make a move.

However, the light gun became a breakthrough point.

In just a few days, the 300,000 laser guns in the US inventory were sold out.

This was something Zhu Youxing hadn't anticipated.

He originally expected it would take at least another week or so to sell out, and then the next batch of goods would arrive at the port, and then they could take over.

But I didn't expect that people in the US would actually be willing to spend money on things they like.

They are especially generous with children.

In Japan, buying a gift for a child requires careful consideration, given the recent bursting of the bubble economy.

But Americans are currently at their richest.

Emerging sectors such as the internet and electronics began to dominate the United States, attracting a flood of hot money, and banks were issuing all kinds of loans without any scruples.

In fact, at this point, there were already faint signs of a subprime crisis.

However, this has nothing to do with Zhu Youxing. His main purpose is to sell game consoles, and he has no say in the problems of American society.

Americans nowadays have a lot of spending power to spare, and buying a game console and a light gun for their kids doesn't cost much, so these parents are quite generous with their purchases.

However, this also led to a shortage of light guns.

The SFC game console can hold out for a while longer; it should last until the next batch of goods arrives at the port.

Nowadays, department stores only sell a small number of game consoles and light guns at set times each day.

This wasn't a deliberate attempt to create artificial scarcity; it was simply quite unexpected.

"Ladies and gentlemen, behind me is a small department store, and you've probably noticed that people seem to be queuing up to buy products. I imagine you're all quite curious about what's worth the queue, right?"

Outside the department store, a reporter from a US television station is conducting a live interview.

She first kept everyone in suspense, then raised her hand and took out the light gun and SFC game console that she had finally managed to buy.

"Ladies and gentlemen, this is the product. It is said to be a cutting-edge technological product, a truly high-tech creation, made in Japan across the ocean. When using this product, you can experience a near-realistic shooting experience, but without any safety risks. This toy is also age-certified, making it the most suitable product for children."

After the host finished speaking, the camera followed them into the toy section.

At this time, there were three game machines in the toy section where you could play the duck shooting game. If you wanted to play, you needed to buy a ten-minute game experience for one dollar.

In just a short time, many people have tried playing on these three game consoles.

The television cameraman immediately pointed the camera at the three machines, and through the television, many people in the United States also saw the scene of the game.

"Everyone, did you see that? Isn't it amazing? This is the latest technology. To be honest, it took me a lot of effort to buy this product, but luckily I was fortunate enough to successfully purchase it yesterday. Let me tell you, only this kind of high technology is worthy of our America. I can't wait to take it home and experience it for myself. This is definitely not just for children over three years old; even adults will have a lot of fun with it."

In front of the television, many boys' eyes shone brightly.

In Japan, television programs featuring interviews about video games are not something that can be easily broadcast.

Of the major television stations, none except TV Tokyo broadcast video games.

Without television media, the biggest channel for promotion, the development of video games has been greatly constrained.

But there aren't as many taboos in the United States.

American television stations don't care about the impact of those ratings at all, or rather, they don't care as much as they do in Japan.

They only follow trends; whatever is trending, they will immediately and frantically pursue it.

After watching the TV program, the boys all made the same decision without prior agreement.

This is the gift I want most right now.

They started calculating how long until their birthdays were coming up, thinking that if it was close enough, they could cry and beg their parents for presents.

If your birthday is far away, that's okay too. Just beg and plead with your parents to buy it for you!

It's truly irresistible to kids to see toys that can react when aimed at a TV and fired.

In the past, they could only imitate the sound of gunfire and play with other friends, but now they can experience the feeling of firing a gun firsthand through television media, and all they have to do is stay at home and be alone. Is there anything more exciting than that?

Some children then remembered that their families had already bought an SFC game console, and all they were missing was a light gun. So they went to their parents without hesitation to ask for the gift, determined to get it no matter what.

Later that evening, after greeting everyone, the host of a talk show on an American television station pulled out a light gun and personally demonstrated how to use it to the audience on television.

They even invited a movie star guest to join them. The two aimed and fired guns, having a great time, just like two big boys.

This isn't marketing; it's just American television stations simply chasing trending topics.

On the TV, a talk show host, engrossed in the device, said to the screen, "Let me tell you, viewers, this thing is absolutely amazing! This is real high technology, and it's the most incredible thing I've seen this year. Although I don't yet understand how it works, I can only imagine that the person who created this product is a true genius."

The guest chimed in, "This is really interesting. If you could, could you sell it to me? My child would love it."

"You idiot, you were the one who wanted to play this game!"

"Ha ha!"

Chapter 222 Why did sales decrease?

Because of the contractual restrictions imposed by Zhuyouxing, no matter how popular the product is, the price of the game console absolutely cannot be increased, nor can it be decreased; it must be sold at the original price.

This is something that American department stores don't understand.

This is the perfect time to raise prices.

Look how popular light guns are, even if the price goes up to three hundred dollars a unit, there will definitely be plenty of people buying them.

However, Yuxing Electronic Entertainment simply wouldn't listen to any of this; no matter what, the price couldn't be shaken in the slightest.

Left with no other option, these American department stores had to buy them at the original price.

As a result, the product quickly sold out, far faster than Zhuyouxing had anticipated, creating a short-term scarcity marketing effect.

During the period of shortage, the desire of those who longed to buy the product could not be satisfied, and their desire to obtain it became even stronger.

This involves certain psychological factors.

Otherwise, so many companies in later generations wouldn't have adopted the strategy of scarcity marketing.

Because that is a method that has proven to be effective.

Sell ​​a small quantity of products, then suppress people's desire to buy.

Then, when the product is restocked, these people will immediately engage in retaliatory consumption, without considering whether they actually need it.

In short, it's something rare, so people feel they should own it to satisfy their inner desire to buy.

However, Zhu Youxing did not want this to happen. Having experienced countless instances of scarcity marketing and monkey tricks in his previous life, he really disliked this behavior. Therefore, he always produced an excessive number of game consoles, but they were still sold out in no time.

Meanwhile, within Redfruit Company, the financial data for the most recent week has been updated, and the senior management has gathered for a meeting.

As the CEO, Klaus did not sit down, but instead rested his hands on the table, staring intently at everyone in the conference room.

"I'd like to know why our PC sales dropped by 10% this week? What's the reason?"

At the previous International Consumer Electronics Show, their company had just unveiled their latest personal candy-colored all-in-one computer.

It was immediately and widely welcomed upon its release.

Then, when they went on sale in February, their product immediately broke the company's sales record.

This is truly something to celebrate.

That day they celebrated the company's successful sales strategy and then prepared to step up their efforts to take the company to the next level.

Unexpectedly, an unexpected situation arose in the first week of March.