Tokyo Video Game Tycoon.
Page 151
However, the anticipated scene of firing bullets did not occur, and even infrared light was absent.
The father frowned, looking very puzzled.
You dare to sell a toy that doesn't even have the function of firing bullets or emitting infrared rays for $199? Who gave you the courage?
However, as the television gradually lit up, a smug dog appeared on the screen and then leaped into the grass in front of the screen.
On the NES, the graphics and gameplay of DuckStrike were only so-so, but its most distinctive feature was the light gun itself.
Before this, no one had ever imagined developing a light gun game like this.
However, when companies like Surui Electronics tried to emulate this, they encountered patent barriers from Zhuyouxing.
If you want to develop a light gun peripheral with similar technology, then I'm sorry, if you dare to do it, we dare to sue you for infringement.
Later, Surui Electronics had to find other ways to develop light guns, but they made little progress.
However, when they saw that the light gun wasn't selling very well in Japan, with the peripherals and the game itself only generating a few hundred thousand sales, it was nothing compared to other games from Yusei Electronics Entertainment that easily sold millions of copies.
Under such circumstances, other companies have even less incentive to develop light guns.
So far, only Yusei Electronics Entertainment continues to produce light gun peripherals, and has also developed a second generation.
The first-generation light gun was only compatible with certain older television models.
With the development of technology, this type of television set has long been obsolete in the United States, so Youxing Electronics Entertainment began to develop a better light gun according to the new television system.
Actually, within Yuxing Electronics Entertainment, there were some doubts about Zhuyuxing's insistence on continuing to develop the light gun product.
Why keep investing manpower and resources when it's not making much money? Wouldn't it be better to use that time to develop new game consoles or make new games?
However, Zhu Youxing knew that the real market for light guns was not Japan, but rather Europe and America, where gun culture was prevalent.
A toy gun with a safety level approaching the highest level would be a top choice for many adults to buy as a gift for their children.
This is an experience summarized from the previous life. A duck-hunting game that relied solely on its poor graphics and gameplay was able to sell more than 20 million products, including peripherals. And this was in the 1980s. This proves that this game, which became a hit in Europe and America, must have had its reasons for success.
And this is also the key to opening up the US market.
Just when those guys thought they only had a few video games like Street Fighter to show for themselves, I had a secret weapon up my sleeve.
The child held a toy gun and stared curiously at the animated dog on the screen.
Then the shop assistant squatted down next to the child, helped the child hold the light gun firmly with both hands, and instructed, "Come on, kid, aim your hands at those flying ducks on the TV screen, and then pull the trigger."
The father, who was standing to the side, was also somewhat puzzled.
Does this guy want my son to be looking at the TV screen?
What? Can this thing hit the ducks on the screen?
This sounds unbelievable; it's a technology I've never heard of before.
The technology itself isn't complicated, but people in this world have never seen it used for entertainment.
The child obediently followed the shop assistant's instructions, gripped the light gun tightly with both hands, closed one eye and opened the other to aim, and pulled the trigger.
As the light gun's built-in sound module emitted a gunshot, the gun's slide rapidly recoiled via an electromechanical structure, creating the sensation of a recoil-driven launch. Then, on the television screen, a flying duck fell into the grass with a thud.
Meanwhile, the father, standing nearby, stared wide-eyed, rubbing his eyes vigorously, utterly bewildered.
Is this some kind of magical technique?
This light gun is only aimed at the screen, so how does it manage to hit the duck on the screen?
He wasn't some highly educated intellectual; he was just a worker in an ordinary factory. He couldn't understand the principles behind this thing at all, and even subconsciously started to wonder if it was some kind of magical creation.
I've heard there are legendary magic schools in England. Could this magical product be produced there?
The father was thinking a bunch of random things, while his child jumped up with joy.
"Wow! I hit a duck!"
The child jumped up happily, then excitedly aimed the light gun at the next duck with both hands.
boom!
boom!
Several gunshots rang out in succession, and the child laughed even more happily.
Meanwhile, the father, who had been lost in thought, watched his child having so much fun and suddenly felt a little itchy to join in.
In terms of authenticity, real guns are definitely more realistic.
However, the way this duck was hit on the screen was quite novel, and even he, an adult, found it very interesting.
The shop assistants were already used to the child's behavior and the father's eager look.
When the thing was delivered to the shop that day, and someone came to train them on how to use it, they all had the same expression.
They were amazed at the time, wondering if it was some kind of magical creation. Later, after explanation, they learned it was some kind of messy principle that they couldn't remember, but in short, it had a scientific basis.
At that time, they looked at the people demonstrating how to operate the light gun as if they were gods.
At the same time, they were thinking that the Japanese were indeed capable of creating some strange and interesting products.
Chapter 220 We have a new order!
"Hey, what's that?"
"Huh? It can hit the ducks on the TV? That's amazing! Is this some kind of magic?"
"Ahem, this is technology from Japan, and it's based on science. Please don't make such a fuss and don't embarrass us Americans."
While the child was having a great time, quite a few curious people came in.
The demonstration of the light gun was originally located in a rather conspicuous position.
The purpose of arranging it here was so that even people who occasionally pass by could see it, which was a well thought out decision.
Sure enough, almost everyone who passed by couldn't help but stop and look; no one could resist the allure of such a novel product.
Soon, people immediately started asking the shop assistant what the product was and how much it cost.
"A light gun costs $199, and you also need to buy the latest SFC game console for $199. If you buy them together, you will also get a one-year warranty."
"Here's $400, keep the change, give me one!"
Among the crowd, there were naturally wealthy individuals who readily took out cash to make the purchases.
"Okay sir, here are your light gun and game console. Thank you for your patronage. If you want to buy them, please hurry, as this product is limited. We have only received 500 light guns and 1,000 SFC game consoles so far. If you can't get one, you'll have to wait until next week for more stock."
Upon hearing the clerk's words, the crowd immediately erupted into chaos.
They didn't fully understand the game console's functions yet, but they were already interested in the light gun.
"Don't try to take it from me! Line up properly!"
"You bastard, you cut in line just now! Get out!"
Faced with a sufficiently attractive product, these people seem to disregard their image.
But the store clerk seemed to have anticipated this and promptly called the security guard over.
When a few tall, burly security guards stood there, the group of people indeed became much more obedient.
The crowd lined up obediently, each person calculating in their minds whether they would be able to buy a light gun.
At this moment, the father and son, who were having a great time playing, suddenly came to their senses.
Damn it! I haven't bought it yet! He hurriedly tried to pull his child to join the queue.
If we wait any longer, they might be sold out.
"Sir, please wait a moment. Since you are our first customers, we have prepared the goods for you in advance. Now you just need to pay."
At that moment, a shop assistant handed over a bag of goods with a smile.
Seeing such thoughtful service, the father immediately smiled with satisfaction.
"Your department store has really good service, much better than those large department stores. I will come here to shop often in the future."
"Thank you so much for liking it."
The father and son left amidst the envious glances of those waiting in line.
They obediently lined up.
Originally, the average sales of these toy stores in the previous two days were only a few thousand dollars, and the most they ever sold was a little over ten thousand dollars.
After the release of the Super Famicom, it did experience a small sales boom, briefly boosting their sales to a peak of over $20,000.
Today, in just one day, all 500 light guns were sold out by noon, and another 1,000 SFCs were also sold out. Along with them, many video games were also sold thanks to the recommendations of the store staff.
Today alone, their toy store's sales exceeded $300,000, with a net profit of $100,000, which is simply unimaginable.
Around noon, a sales clerk rushed into the department store office, looking a little out of breath.
"Manager, manager, when can we get another batch of our light guns and SFCs?"
The manager in charge of the department store was processing documents when he heard the clerk's question. He looked up and asked, "Why are you asking that?"
The shop assistant said excitedly, "They're all sold out! Super Famicom game consoles and light guns, all gone, not a single one left!"
The department store manager's heart skipped a beat, then he asked seriously, "Not a single one left?"
"Not a single one left! That's why I asked when we'd be getting another batch. Customers are already clamoring to buy light guns and game consoles!"
"Wait here, I'll contact headquarters right away!"
The manager didn't hesitate; he immediately picked up the phone and dialed headquarters.
However, at that moment he heard a busy signal.
He immediately hung up and dialed another headquarters number, but the line was still busy...
This……
The manager was also a bit perplexed.
He then tried several more phone numbers, but without exception, they were all busy.
This is fucking bizarre.
"Wait here and tell the customers that the goods will be restocked soon, and reassure them."
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